Show Me the Data! 2016 Software Piracy and License Compliance Stats and Trends
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This document summarizes software piracy and license compliance statistics and trends from 2015-2016. It finds that China contributed the most to software piracy in both years, though Iran increased in rank. Most piracy originated from the architecture, engineering and manufacturing industries. Geolocation data using WiFi networks helped identify organizations, and revenue recovery efforts were most successful in Western Europe and North America. Overall unlicensed software use remains a global challenge.
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Show Me the Data! 2016 Software Piracy and License Compliance Stats and Trends
- 1. Show Me the Data! 2016 Software Piracy and License Compliance Stats and Trends February 2017 Vic DeMarines VP, Products & Strategy Michael Goff Marketing Director
- 2. Topics • About Revulytics and Data Optimizer • Statistics and Trends • Wi-Fi Geolocation Data • Revenue Recovery Results • Observations
- 3. Poll Question Are you seeing an increase in application data being used for compliance efforts? Confidential • Yes • No • Wait, we have data?
- 4. Revulytics offers software producers cloud-based solutions that generate actionable intelligence on the use and misuse of their applications Confidential Compliance Analytics • Identify and quantify software use and misuse • Create actionable intelligence • Turn intelligence into direct revenue • Revenue recovery services Usage Analytics • Track and analyze product usage • Increase customer acquisition and retention • Generate revenue with better products
- 5. Software Piracy Statistics Methodology Leveraging the Data Optimizer Service • Centralized organization domain database to automate the matching of intelligence data to organizations • Subscribers query the service through the dashboard, and a category, company name, and address are returned • More than 1.3M Domains; Queries received in 2015 (203k) and 2016 (273k) Compliance Dashboards Federated Domains LinkedIn Investigation team CertificatesGeo-location Multiple WHOIS Domain Queries Company, EDU, Gov, etc.
- 6. Industry Contribution 2015 & 2016 Confidential 32% 18% 10% 7% 6% 6% 4% 4% 4% 9% 2015 BIM/Architecture PLM/CAD General Business Engineering/Simulation CAM EDA Consumer/Entertainment CAD/Jewelry Design Oil/Gas/Plant Design Other Engineering/Scientific 27% 15% 16% 6% 5% 9% 3% 5% 4% 4% 4% 2016 Total: 203,396 Total: 272,689
- 7. Egress Country Code Comparison 2015 and 2016 Confidential CN 26% RU 6% US 6% IR 5%IN 4% Other 52% 2015 CN 31% RU 5% US 6%IR 6% IN 4% Other 48% 2016 Total: 203,396 Total: 272,689
- 8. Egress Country Code Comparison 2015 and 2016 “Other” Country Code Breakdown Confidential VN 6% DE 5% IT 5% BR 5% TR 4% TW 3% FR 3% Other 69% 2015 VN 6% DE 5% IT 5% BR 4% TR 5% FR 3% KR 4% Other 69% 2016 Total: 106,219 Total: 131,990
- 9. Government Domain Trends Queries resolved to Government By Egress Country Confidential • 0.6% queries match to Government entities • Largest percentage is in the US US 13% RU 6% MX 5% BR 5% IT 4% TR 3% Other 64% Total: 5,445 FR 5% UA 4% PL 4% ES 4% CL 4% PE 3% Other 76%
- 10. Poll Question Are you using this type of data to support your go-to-market strategies? Confidential • Yes • No • Not Sure
- 11. Top Egress Countries 2015 & 2016 Unique Domain Queries Confidential • Do trends suggest impact of sanctions? • Iran moves up a position • Easing sanctions in January 2016 • New Iran based piracy portals appeared in 2016 • Russia moves down • “President Vladimir Putin’s calls for more digital sovereignty”
- 12. Fortune 100 and Software 100 Trends Confidential Fortune 100 companies identified within Data Optimizer Software 100 companies identified within Data Optimizer 51 100 2015 82 100 2016 78 100 2015 86 100 2016
- 13. Matching Organizations with IP Addresses Confidential • Using Organization IP Addresses is usually the first place clients start to scope or begin a data-driven compliance solution Sometimes available with activation telemetry IP Address only = 2.6% (WHOIS and Certificate Data Providers used) Expected match rates (based on 249,173 IP addresses collected in 2016) • Improving results with IP Address Data Leverage Customer support or marketing IP analytic databases Customer example (CAM provider): 11% of machines reporting had IP addresses linked to organizations based on marketing data • IP address enriched with Revulytics Domain Data = 48%
- 14. About Wi-Fi Geolocation Confidential • The Google Maps Geolocation API returns a location and accuracy radius based on information about cell towers and Wi-Fi nodes • Introduced by Revulytics in 2016 • Used to confirm location, and valuable to aid compliance investigation Match against suspect or unknown data Help organizations confirm location Reaffirm complex compliance cases
- 15. Wi-Fi Geolocation Stats – Average Accuracy Confidential • Sample Size 27,713 events 21,021 machines • Average range Min = 20M Max = 289M • Data from the following industries Desktop productivity CAE BIS Country Average Accuracy (M) Spain 33.8 Italy 34.1 Germany 35.8 Mexico 36.8 France 41.1 Ukraine 44.2 US 44.6 Russia 46.8 China 55.6
- 16. Poll Question What % of machines running your software would connect to the internet via Wi-Fi? Confidential 1) <15% 2) 15% 3) 21% 4) 43% 5) > 43%
- 17. Poll Question What functional area leads your compliance program? Confidential • Finance • Legal • Sales or Sales Operations • Not Sure • Other
- 18. Revulytics Revenue Services Confidential • Global compliance partner with deep compliance intelligence experience • Augment efforts with inside sales, software audit, legal enforcement, and raid services • Manage programs beginning to end, or work hand-in- hand to support internal teams • Well-versed in local law and fluent in more than 12 local languages
- 19. Revenue Recovery Results What can you expect? Confidential • Pipeline 35% global closed won rate Desktop publishing application 23% close rate (worldwide) $1,376 average deal size Visual effects plugin 42% close rate (mostly NA, W Europe) $1,923 average deal size 41% open 24% closed lost
- 20. Revenue Recovery Results Confidential Year 1 140 Days Year 2 107 Days Average Number of Days from Opportunities to Closed Won Year 3 98 Days
- 21. Revenue Recovery Results Confidential $- $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 $70,000.00 HU RU FR ES IT DE TR PL US MX CN BR CA 2016 Average Deal Size By Country 17% $10B 64% $1.3B 22% $1.7B 38% $107M 24% $1.1B
- 22. Observations Confidential • Unlicensed use continues to be a global challenge, impact the largest organizations • Enrichment of IP addresses can help discover compliance opportunities, but additional information needed to support a robust compliance program • Wi-Fi data offers a new approach to accelerate organization identification and reaffirm compliance actions Data shows a connected world for even high value applications • Data driven compliance programs offer a method to scope extent of the compliance opportunity • Don’t ignore historically challenging regions Don’t be swayed by concerns with data protection regulations, local language limitations, etc. – we’re seeing success
- 23. Questions Confidential • Thank you for joining us today! • Please enter your questions in the GoToWebinar control panel’s Questions box • You will receive a link to the webinar recording Vic DeMarines VP, Products & Strategy Michael Goff Marketing Director