1) The report provides a comprehensive overview of the tobacco market in Romania between 2007-2011, including market sizes, company and brand shares, distribution channels, legislation and forecasts through 2016. 2) It analyzes the three major players in the Romanian market - British American Tobacco Romania, JT International Romania, and Philip Morris Romania - including their production statistics, competitive positions and key facts. 3) The report covers cigarettes, cigars, smoking tobacco and examines trends such as new product launches, price bands, and illicit trade estimates over the report period.

1. Tobacco in Romania
Report Details:
Published:October 2012
No. of Pages: 53
Price: Single User License – US$1900
In 2012 the market reached the value of RON17.3 billion, and the multinationals started to recover
their losses from the previous years. This happened not only because in the last 3 years all the
three major players adjusted their strategies to a shaky and uncertain market in crisis, but also
because the so much waited integration into the Schengen space managed to reinforce the
borders enough to lower the amount of smuggled cigarettes. If in the previous years the illegal
market was estimated...
Euromonitor International''s Tobacco in Romania report offers a comprehensive guide to the size
and shape of the market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be the new legislative,
distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless
Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

2. Get your copy of this report @
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Major points covered in Table of Contents of this report include
TOBACCO IN ROMANIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
the Market Catches Up With Growth
the Unit Price Is on A Continuous Movement To Reach EU Level
Local Players Have A Timid Presence
the Small Independent Shops Remain the Most Important Channel
the Demographic Factor and the Anti Tobacco Campaigns Will Star Showing Their Effect
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Country-specific Legislation:
Minimum Legal Smoking Age
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2006-2011
Table 2 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Reduced Harm
Electronic Cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2007-2011
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 4 Taxation and Duty Levies 2006-2011
Average Cigarette Pack Price Breakdown
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Illicit Trade in Cigarettes

3. Market Indicators
Table 6 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 7 Sales of Tobacco by Category: Volume 2006-2011
Table 8 Sales of Tobacco by Category: Value 2006-2011
Table 9 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 10 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 11 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 12 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Sources
Summary 2 Research Sources
British American Tobacco Romania SRL in Tobacco (romania)
Strategic Direction
Key Facts
Summary 3 British American Tobacco Romania SRL: Key Facts
Summary 4 British American Tobacco Romania SRL: Operational Indicators
Company Background
Production
Summary 5 British American Tobacco Romania SRL: Production Statistics 2011
Competitive Positioning
Summary 6 British American Tobacco Romania SRL: Competitive Position 2011
Jt International (romania) SRL in Tobacco (romania)
Strategic Direction
Key Facts
Summary 7 JT International (Romania) SRL: Key Facts
Summary 8 JT International (Romania) SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 JT International (Romania) SRL: Competitive Position 2011
Philip Morris Romania SRL in Tobacco (romania)
Strategic Direction
Key Facts
Summary 10 Philip Morris Romania SRL: Key Facts
Summary 11 Philip Morris Romania SRL: Operational Indicators
Company Background
Production
Summary 12 Philip Morris Romania SRL: Production Statistics 2011
Competitive Positioning
Summary 13 Philip Morris Romania SRL: Competitive Position 2011

4. Headlines
Trends
Competitive Landscape
New Product Developments
Summary 14 Cigarettes - New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 15 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Flavour Threads and Capsule Filters:
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs Slim Vs Superslim
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 16 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 22 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 24 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 25 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 26 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 27 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 28 Cigarettes Company Shares 2007-2011
Table 29 Cigarettes Brand Shares 2008-2011
Table 30 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 31 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016

5. Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown
2011-2016
Table 41 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016
Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-
2016
Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Headlines
Trends
Handmade Versus Machine-manufactured Split
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
Table 45 Sales of Cigars by Category: Volume 2006-2011
Table 46 Sales of Cigars by Category: Value 2006-2011
Table 47 Sales of Cigars by Category: % Volume Growth 2006-2011
Table 48 Sales of Cigars by Category: % Value Growth 2006-2011
Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2006-
2011
Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2006-
2011
Table 51 Company Shares of Cigars Excluding Cigarillos 2007-2011
Table 52 Brand Shares of Cigars Excluding Cigarillos 2008-2011
Table 53 Company Shares of Cigarillos 2007-2011
Table 54 Brand Shares of Cigarillos 2008-2011
Table 55 Sales of Cigars by Distribution Format: % Analysis 2006-2011
Table 56 Forecast Sales of Cigars by Category: Volume 2011-2016
Table 57 Forecast Sales of Cigars by Category: Value 2011-2016
Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2011-2016
Table 59 Forecast Sales of Cigars by Category: % Value Growth 2011-2016
Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution
Competitive Landscape
New Product Developments
Prospects
Category Data

6. Table 60 Sales of Smoking Tobacco by Category: Volume 2006-2011
Table 61 Sales of Smoking Tobacco by Category: Value 2006-2011
Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2006-2011
Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2006-2011
Table 64 Company Shares of Pipe Tobacco 2007-2011
Table 65 Brand Shares of Pipe Tobacco 2008-2011
Table 66 Sales of Smoking Tobacco by Distribution Format: % Analysis 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Category: Volume 2011-2016
Table 68 Forecast Sales of Smoking Tobacco by Category: Value 2011-2016
Table 69 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 70 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
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