1. Sustainability in the Global Defense Industry 2012-2013 -
Trends and Opportunities, Budgets, Defense Industry
Procurement, and Marketing Initiatives
Report Details:
Published:October 2012
No. of Pages: 130
Price: Single User License – US$2000
Synopsis
This is a new report by Strategic Defence Intelligence that analyzes what sustainability means to
the global defense industry and how it is being implemented. Furthermore, this report grants
access to the opinions and strategies of business decision makers and competitors, and examines
their actions surrounding sustainable procurement practices and marketing green initiatives.
This report provides a comprehensive account of how executives in the global defense industry
perceive sustainability and also explores the key drivers and challenges of sustainability
management. Furthermore, this report attempts to forecast the change in demand for various
sustainable products and services in different markets across the globe. The report provides
access to information categorized by region, company type, and sizes.
Introduction and Landscape
Why was the report written?
This report is a result of responses derived from SDI''s exclusive B2B panel of senior decision
making respondents and helps in understanding the implementation of sustainability in the
industry and its impact on business. It also includes analysis of responses from senior
stakeholders, including detailed segmentation, which helps the reader to make well-informed
business decisions. The high number of responses from C-level or equivalents ensures optimum
credibility and is responsible for accurate snapshots of the industry''s best sustainability practices.
What is the current market landscape and what is changing?
50% of buyer respondents consider ''technical expertise'' to be a highly important prerequisite for
the implementation of sustainability, and 47% consider a ''focus on long term goal achievements''
to be important.
What are the key drivers behind recent market changes?
Cost savings and operational efficiency'', ''strengthening competitive position'', and ''client
demand'' are considered to be the most important drivers from defense contractors, while ''client
demand'', ''cost savings and operational efficiency'', and ''growth opportunities'' are identified as
the main drivers by other service providers.

2. What makes this report unique and essential to read?
Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets,
Defense Industry Procurement, and Marketing Initiatives” is a new report by Strategic Defense
Intelligence that analyzes what sustainability means to the global defense industry and how it is
being implemented. Furthermore, this report grants access to the opinions and strategies of
business decision makers and competitors, and examines their actions surrounding sustainable
procurement practices and marketing green initiatives.
Key Features and Benefits
•To identify the most popular or universally accepted indices or practices used in measuring and
monitoring sustainability implementation.
•To understand the set specific cost saving targets to be achieved when implementing
sustainability.
•Uncovers the leading concerns of companies in the effective implementation of sustainable
practices.
•Formulate effective procurement strategies by identifying how sustainability procurement budgets
are changing and where expenditure will be directed to in the future.
•Identify the specific marketing strategies and channels competitors use to win business.
Key Market Issues
55% of respondents claim that ''adopting video-conferencing'' is a key energy efficiency measure
they have implemented. In addition, the use of ''energy efficient facilities or control systems'' and
''set definite goals for savings'' are the other most implemented energy efficiency measures, as
noted by 43% and 42% of respondents respectively.
59% of defense buyer respondents consider ''recycling'' to be the most-used practice for waste
management, while ''landfill'' and ''incineration'' are the other widely followed practices, as noted
by 29% and 18% of respondents respectively.
The top three regions expected to experience the fastest growth in the defense industry in the next
12 months are the US, Germany, and the UK, as stated by 57%, 55%, and 48% of respondents
respectively.
On average, buyer sustainability management budgets are expected to rise by 7.3% over the next
12 months, compared to an expected increase of 7% in 2011 and 6.8% in 2010.
Respondents from defense organizations consider ''reduction of energy consumption'', ''effective
minimization of waste'', and ''effective minimization of water consumption'' to be critical factors for
supplier selection.
Key Highlights
50% of respondents from the buyers'' industry consider ''quality and durability'' as the most
important procurement and design practice they wish to implement over the next 12 months. In
addition, respondents from defense organizations expect suppliers to ''design products for
personnel safety and security.
Corporate or brand websites'' and ''email and newsletters'' are considered as the two most
important marketing channels by 38% and 30% respondents from defense contractors
respectively. Additionally, ''public relations'' and ''email and newsletters'' are accepted as the most
important marketing channels by 41% and 39% of respondents from other service providers

3. respectively.
Survey results reveal that 59% of respondents consider ''recycling'' to be the most-used practice
for waste management, while ''landfill'' and ''incineration'' are the other widely followed practices,
as noted by 29% and 18% of respondents respectively.
Energy-efficient facilities'' and ''composite stack materials'' are identified as the products and
services that are most expected to see an increase in demand, as noted by 45% and 33%
respondents from defense organizations respectively.
Both defense contractors and other service providers consider marketing strategies such as
sending ''educational marketing messages'' and the need to ''explain cost-benefit of sustainability
to clients'' to be important in order to market their green credentials to their clients.
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and-opportunities-budgets-defense-industry-procurement-and-marketing-initiatives.html
Major points covered in Table of Contents of this report include
List of Figures
Figure 1: Global Defense Industry: Key Drivers of Sustainability by Buyers (%), 2012-2013
Figure 2: Global Defense Industry: Key Drivers of Sustainability by Suppliers (%), 2012-2013
Figure 3: Global Defense Industry: Key Drivers of Sustainability by Region (%), 2012-2013
Figure 4: Global Defense Industry: Key Drivers of Sustainability by Turnover (%), 2012-2013
Figure 5: Global Defense Industry: Major Barriers to Sustainability by Buyers (%), 2012-2013
Figure 6: Global Defense Industry: Major Barriers to Sustainability by Suppliers (%), 2012-2013
Figure 7: Global Defense Industry: Major Barriers to Sustainability by Turnover (%), 2012-2013
Figure 8: Key Markets for Growth, All Respondents (%), 2012-2013
Figure 9: Global Defense Industry Buyers: Prerequisites for Sustainability (%), 2012-2013
Figure 10: Global Defense Industry Suppliers: Prerequisites for Sustainability (%), 2012-2013
Figure 11: Global Defense Industry: Prerequisites for Sustainability by Region (%), 2012-2013
Figure 12: Global Defense Industry: Prerequisites for Sustainability by Turnover (%), 2012-2013
Figure 13: Global Defense Industry: Prerequisites for Sustainability by Senior Level respondents
(%), 2012-2013
Figure 14: Key Energy Efficiency Measures: All Respondents (%), 2012-2013
Figure 15: Waste Management Practices: Global Defense Organizations (%), 2012-2013
Figure 16: Waste Management Practices: Global Defense Suppliers (%), 2012-2013
Figure 17: Global Defense Industry: Waste Management Practices by Region (%), 2012-2013
Figure 18: Global Defense Industry: Waste Management Practices by Turnover (%), 2012-2013
Figure 19: Effective Monitoring of Sustainability: Global Defense Organizations (%), 2012-2013
Figure 20: Global Defense Industry Suppliers: Effective Monitoring of Sustainability (%), 2012-
2013
Figure 21: Cost Saving Expectations: Global Defense Organizations (%), 2012-2013
Figure 22: Global Defense Industry Suppliers: Cost Saving Expectations (%), 2012-2013
Figure 23: Global Defense Industry: Cost Saving Expectations by Region (%), 2012-2013
Figure 24: Global Defense Industry: Cost Saving Expectations by Turnover (%), 2012-2013

4. Figure 25: Effective Monitoring of Sustainability by Cost Saving Expectations (%), 2012-2013
Figure 26: Planned Change in Sustainability Budgets: Global Defense Organizations (%), 2010-
2012
Figure 27: Planned Change in Sustainability Budgets: Global Defense Contractors (%), 2010-2012
Figure 28: Planned Change in Sustainability Budgets: Other Service Providers (%), 2010-2012
Figure 29: Global Defense Industry: Change in Sustainability Budgets by Turnover (%), 2012-2013
Figure 30: Global Defense Industry: Change in Sustainability Budgets by Senior Level
Respondents (%), 2012-2013
Figure 31: Critical Factors for Supplier Selection: Global Defense Organizations (%), 2012
Figure 32: Global Defense Industry Buyers: Expenditure on Sustainable Procurement (%), 2012
Figure 33: Global Defense Industry: Attributes of Green Procurement by Defense Organizations
(%), 2012-2013
Figure 34: Global Defense Industry: Attributes of Green Procurement by Region (%), 2012-2013
Figure 35: Global Defense Industry: Attributes of Green Procurement by Turnover (%), 2012-2013
Figure 36: Global Defense Industry: Implementation of Sustainable Measures by Buyers (%),
2012-2013
Figure 37: Global Defense Industry: Implementation of Sustainable Measures by Suppliers (%),
2012-2013
Figure 38: Global Defense Industry: Implementation of Sustainable Measures by Region (%),
2012-2013
Figure 39: Global Defense Industry: Implementation of Sustainable Measures by Turnover (%),
2012-2013
Figure 40: Global Defense Organizations: Procurement of Sustainable Products and Services (%),
2012-2013
Figure 41: Global Defense Industry: Drivers of Green Marketing by Defense Contractors (%),
2010-2012
Figure 42: Global Defense Industry: Drivers of Green Marketing by Other Service Providers (%),
2010-2012
Figure 43: Global Defense Industry: Drivers of Green Marketing by Region (%), 2012-2013
Figure 44: Global Defense Industry: Drivers of Green Marketing by Turnover (%), 2012-2013
Figure 45: Global Defense Industry: Marketing of Green Credentials by Suppliers (%), 2012-2013
Figure 46: Global Defense Industry: Marketing of Green Credentials by Region (%), 2012-2013
Figure 47: Global Defense Industry: Marketing of Green Credentials by Turnover (%), 2012-2013
Figure 48: Global Defense Industry: Effective Channels of Promotion by Defense Contractors (%),
2012-2013
Figure 49: Global Defense Industry: Effective Channels of Promotion by Other Service Providers
(%), 2012-2013
Figure 50: Global Defense Industry: Effective Channels of Promotion by Region (%), 2012-2013
Figure 51: Global Defense Industry: Effective Channels of Promotion by Turnover (%), 2012-2013

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