Personal Information
Organization / Workplace
Parma Area, Italy Italy
Occupation
Managing Partner, Marketing Blu, Marketing Advisors
Industry
Advertising / Marketing / PR
About
“The business enterprise has two–and only two–basic functions: marketing and innovation” (Peter Drucker).
I am a Marketing advisor, former CMO and Marketing SVP. What I love doing at work and do consistently well, is to shape Marketing and Innovation ideas and turn them into business results. I led successful projects in brand building, new products development, digital strategy and new business design. My results are invariably achieved by working in team with driven and innovative people and companies.
Together with two likeminded marketeers we are starting up our own marketing consulting firm: Marketing Blu (www.marketingblu.it), a team of advisors who help clients recognize, devel...
Tags
bran management
brand development
strategic marketing
marketing
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