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01/18/12 Big  Team www.azadsikander.blogspot.com Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakant...
What is Retailing  <ul><li>The term “Retailing” refers to any activity that involves a sale to an individual customer.  </...
Size of Indian Retail 01/18/12 Source : http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.co...
01/18/12 Kuber complex Varanasi www.azadsikander.blogspot.com
01/18/12 www.azadsikander.blogspot.com About Big Bazaar Hyper mart  Chain of development store in India Out let 104 out le...
Porter’s five force model 01/18/12 www.azadsikander.blogspot.com
Analysis   01/18/12 www.azadsikander.blogspot.com 5 Forces  Analysis  Rivalry among the competitor  <ul><li>Reliance Retai...
Customer Segmentation  <ul><li>Big Bazaar targets higher and upper middle  class customers. </li></ul><ul><li>The large an...
Life cycle of Big Bazaar 01/18/12 SALES www.azadsikander.blogspot.com
01/18/12 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I ...
01/18/12 Marketing Mix www.azadsikander.blogspot.com Physical  Evidence People Place Promotion Price Product Process 7 ‘P’
1.Product Mix 01/18/12 www.azadsikander.blogspot.com
Product Mix Cont.. 01/18/12 www.azadsikander.blogspot.com ELECTRONICS BAZAAR <ul><ul><li>Television sets </li></ul></ul><u...
2.Pricing   <ul><li>Value pricing  </li></ul><ul><li>Promotional pricing </li></ul><ul><ul><ul><li>Low interest financing ...
Psychological pricing  01/18/12 www.azadsikander.blogspot.com
Time pricing   Value   Pricing   01/18/12 www.azadsikander.blogspot.com
Bundling 01/18/12 www.azadsikander.blogspot.com
3.Place  01/18/12 BIG BAZAR INDIA <ul><li>Number of out let-  104; </li></ul><ul><li>Located at main city-tier I & tier ci...
4.Promotion  01/18/12 www.azadsikander.blogspot.com
01/18/12 Big Bazaar  XIDAS, Jabalpur PROMOTION
5.People   <ul><li>Well trained staff; </li></ul><ul><li>Appearance; </li></ul><ul><li>Empowered individual; </li></ul><ul...
6.Physical Evidence 01/18/12 www.azadsikander.blogspot.com
7.Process   01/18/12 www.azadsikander.blogspot.com
Positioning   01/18/12 Big Bazaar  XIDAS, Jabalpur High service low service Low price High price www.azadsikander.blogspot...
Organization value and customer value 01/18/12 www.azadsikander.blogspot.com
01/18/12 Guerrilla marketing strategy  www.azadsikander.blogspot.com
Future strategy of Big Bazaar 01/18/12 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation www.az...
01/18/12 Marketing strategy  www.azadsikander.blogspot.com Activities  Target  Marketing Mix  Big wish  All the population...
01/18/12 Thank You www.azadsikander.blogspot.com
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170707 633742707350518750

  1. 1. 01/18/12 Big Team www.azadsikander.blogspot.com Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
  2. 2. What is Retailing <ul><li>The term “Retailing” refers to any activity that involves a sale to an individual customer. </li></ul><ul><li>Retailing is the interface between the producer and the individual consumer buying for personal consumption. </li></ul>01/18/12 www.azadsikander.blogspot.com
  3. 3. Size of Indian Retail 01/18/12 Source : http://www.indiaretailing.com/india-retail-report.asp www.azadsikander.blogspot.com Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194
  4. 4. 01/18/12 Kuber complex Varanasi www.azadsikander.blogspot.com
  5. 5. 01/18/12 www.azadsikander.blogspot.com About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.
  6. 6. Porter’s five force model 01/18/12 www.azadsikander.blogspot.com
  7. 7. Analysis 01/18/12 www.azadsikander.blogspot.com 5 Forces Analysis Rivalry among the competitor <ul><li>Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc </li></ul>Threat of entrants <ul><li>FDI policy not favorable for international players. </li></ul><ul><li>Domestic conglomerates looking to start retail chains. </li></ul><ul><li>International players looking to foray India. </li></ul>Bargaining power of supplier <ul><li>The bargaining power of suppliers varies depending upon the target segment. </li></ul><ul><li>The unorganised sector has a dominant position. </li></ul><ul><li>There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. </li></ul>Bargaining power of buyers <ul><li>Consumers are price sensitive.. </li></ul><ul><li>Availability of more choice. </li></ul>Threat of substitutes <ul><li>Unorganized retail </li></ul>
  8. 8. Customer Segmentation <ul><li>Big Bazaar targets higher and upper middle class customers. </li></ul><ul><li>The large and growing young working population is a preferred customer segment. </li></ul><ul><li>Big Bazaar specifically targets working women and home makers who are the primary decision makers. </li></ul>01/18/12 www.azadsikander.blogspot.com
  9. 9. Life cycle of Big Bazaar 01/18/12 SALES www.azadsikander.blogspot.com
  10. 10. 01/18/12 M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High www.azadsikander.blogspot.com
  11. 11. 01/18/12 Marketing Mix www.azadsikander.blogspot.com Physical Evidence People Place Promotion Price Product Process 7 ‘P’
  12. 12. 1.Product Mix 01/18/12 www.azadsikander.blogspot.com
  13. 13. Product Mix Cont.. 01/18/12 www.azadsikander.blogspot.com ELECTRONICS BAZAAR <ul><ul><li>Television sets </li></ul></ul><ul><ul><li>Washing Machines </li></ul></ul><ul><ul><li>Refrigerator </li></ul></ul><ul><ul><li>Personal Care </li></ul></ul><ul><ul><li>mBazaar </li></ul></ul><ul><ul><li>Microwaves </li></ul></ul><ul><ul><li>Small Appliances </li></ul></ul><ul><ul><li>Laptops </li></ul></ul><ul><ul><li>Computer Accessories </li></ul></ul><ul><ul><li>Kitchen Appliances </li></ul></ul>FASHION & JEWELLERY <ul><li>Footwear Bazaar </li></ul><ul><li>Beauty Care </li></ul><ul><li>Navara </li></ul><ul><li>Star Parivar </li></ul><ul><li>Meena Bindre </li></ul>FURNITURE BAZAAR <ul><li>Living Room </li></ul><ul><li>Bed Room </li></ul><ul><li>Kitchen </li></ul><ul><li>Dinning Rooms </li></ul><ul><li>Kids Room </li></ul><ul><li>Been Bags </li></ul><ul><li>Paintings </li></ul><ul><li>Decorative Items </li></ul>CHILD CARE & TOYS <ul><li>Kids Wear </li></ul><ul><li>Toy Bazaar </li></ul><ul><li>Stationary </li></ul><ul><li>Child Care </li></ul>OTHER SERVICES <ul><li>Mr. right </li></ul><ul><li>Bakery </li></ul><ul><li>Loot Mart </li></ul><ul><li>Tulsi </li></ul><ul><li>Future Money </li></ul><ul><li>Future Generally </li></ul>
  14. 14. 2.Pricing <ul><li>Value pricing </li></ul><ul><li>Promotional pricing </li></ul><ul><ul><ul><li>Low interest financing </li></ul></ul></ul><ul><ul><ul><li>Psychological discounting </li></ul></ul></ul><ul><ul><ul><li>Special event pricing </li></ul></ul></ul><ul><li>Differentiated Pricing </li></ul><ul><ul><ul><li>Time pricing </li></ul></ul></ul><ul><li>Bundling </li></ul>01/18/12 www.azadsikander.blogspot.com
  15. 15. Psychological pricing 01/18/12 www.azadsikander.blogspot.com
  16. 16. Time pricing Value Pricing 01/18/12 www.azadsikander.blogspot.com
  17. 17. Bundling 01/18/12 www.azadsikander.blogspot.com
  18. 18. 3.Place 01/18/12 BIG BAZAR INDIA <ul><li>Number of out let- 104; </li></ul><ul><li>Located at main city-tier I & tier city-II; </li></ul><ul><li>Area-10,000sq ft- 120000 sqft; </li></ul><ul><li>High street area of city; & </li></ul><ul><li>Approachable destination. </li></ul>www.azadsikander.blogspot.com
  19. 19. 4.Promotion 01/18/12 www.azadsikander.blogspot.com
  20. 20. 01/18/12 Big Bazaar XIDAS, Jabalpur PROMOTION
  21. 21. 5.People <ul><li>Well trained staff; </li></ul><ul><li>Appearance; </li></ul><ul><li>Empowered individual; </li></ul><ul><li>Encouraged to think out of box; & </li></ul><ul><li>Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing) </li></ul>01/18/12 www.azadsikander.blogspot.com
  22. 22. 6.Physical Evidence 01/18/12 www.azadsikander.blogspot.com
  23. 23. 7.Process 01/18/12 www.azadsikander.blogspot.com
  24. 24. Positioning 01/18/12 Big Bazaar XIDAS, Jabalpur High service low service Low price High price www.azadsikander.blogspot.com
  25. 25. Organization value and customer value 01/18/12 www.azadsikander.blogspot.com
  26. 26. 01/18/12 Guerrilla marketing strategy www.azadsikander.blogspot.com
  27. 27. Future strategy of Big Bazaar 01/18/12 In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation www.azadsikander.blogspot.com Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)
  28. 28. 01/18/12 Marketing strategy www.azadsikander.blogspot.com Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product
  29. 29. 01/18/12 Thank You www.azadsikander.blogspot.com

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