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Evaluation Q1
1. Evaluation Q1
How did you use, develop or challenge codes and conventions of
real media products?
2. Basic Codes and Conventions of
Soap Operas
A British soap opera is always likely to consist the
following conventions:
• A muilti-strand narrative dealing with personal
and/or family relationships
• A well know theme tune played in every
episode
• A central location such as a square (as in
EastEnders)
• Based on a group of characters living n a
particular place, which also shows regional
identity
• Focuses on working class communities (in
contrast to American soaps)
• Made to be realistic or at least aim for realism
• Episodes end with a ‘cliff-hanger’
• Uses more diegetic audio rather than nondiegetic
• Catharsis (the viewers can relate to the drama)
3. Soap Comparison
In order to achieve a successful soap opera, I had to look at and
study a real soap of the same melodrama sub-genre, which is
Hollyoaks.
4. Camera Work
This shot from Hollyoaks is an over the
shoulder mid close up shot of a character
talking. This shot enables to show the
character’s emotions and facial
expression clearly while having a
conversation. Only a little section of the
other character is shown to ensure that
the full focus and attention is on the
character’s facial expression.
I used this similar shot of an over the
shoulder mid close up shot in my trailer
with a similar position of the characters.
This is so that the facial expression of the
character who is speaking can be seen
clearly.
5. Camera Work
This is a mid panning shot showing some
part of the subject in more detail such as
the character walking beside the fence,
whilst enabling for the audience to still
see the location where the character is.
This mid shot also allows room for hand
gestures and a bit of movement.
I developed this mid shot of the character
walking in the alley by having a still shot rather
than a panning shot. This is because it focuses
more on the character and on the fact that
the character is alone in an alley, which
suggest that there could be danger ahead.
Also, the character’s body language indicates
that she doesn’t feel comfortable and
something is worrying her.
6. Camera Work
This is a two shot mid shot of two people
having a conversation where both
characters’ facial expressions can be
seen at the same time. This allows the
audience to follow this scene without
getting distracted by the surrounding, and
also to visualise the setting of the shot, like
in this case, the characters are obviously
in a living room.
I used this two shot mid shot to show the
two characters talking which enables
the audience to see both of their facial
expressions. This shot also allows the
setting to be seen easily.
The colour red around them contrast
with their clothes so that all the focus is
on them. Additionally, red connotes
intensity, romance and danger.
7. Camera Work
This close up shot of a character holding
a paper focuses on the importance of
the message that is written on the paper.
I developed this shot of a character
holding his mobile phone by zooming in
from a medium close up shot to a close up
shot to emphasise the picture of the
character and his girlfriend that is shown on
the phone. Also, the way that he is holding
his phone suggest how much he loves and
cares about his girlfriend.
8. Camera Work
This shot is a medium close up which
focuses on the character’s emotion and
facial expression. This is also used so that
her face can be seen easily and clearly.
This is one of the most effective shots as
melodramas are supposed to be very
dramatic with exaggerated characters;
meaning that the audience should be
able to see this easily through a mid
close up shot.
I used this similar shot of medium close
up so that it the character’s emotion
and facial expression can be easily seen.
This shot clearly demonstrates that he is
upset and worried.
Additionally, the lighting used in this shot
is slightly low-key to add an intense
atmosphere.
9. Camera Work
This is a wide shot of two characters
talking. This shot is used to establish the
location they are at and also to set the
atmosphere of the scene, i.e. in this shot,
it seems like it’s a tense social situation.
I developed this wide shot by using a
follow shot movement rather than a still
shot. This is because it adds more tension
to the shot and it allows the audience to
see when the character kicks the bin,
which shows the strong attitude of the
character and it also suggests that he is
problematic and he feels isolated as he
is all alone.
10. Editing
In a soap opera trailer, short straight cut edits are commonly used. This particularly
adds tension and makes the trailer more dramatic. Therefore I used short straight cut
edits nearly all throughout my trailer.
11. Editing
In Hollyoaks trailer, a black fade in transition is used to move from one shot to another.
This is effective as it adds drama to the trailer and story.
In my trailer, I also used a black fade transition but only towards the end. This is to
emphasise a very dramatic and tragic scene that is going to happen.
12. Editing
I also slightly developed the fade in transition but using white rather than black. This is
because in this shot the white fade in used while the camera is moving upwards could
symbolise alert and death as white connotes heaven.
13. Sound
One of the most typical conventions of a soap trailer is having a non-diegetic sound
playing in the background throughout the trailer. I used this convention by choosing to
add a dramatic music that changes to more upbeat sound towards the end to build
tension.
I’ve added a car crashing sound
effect on this shot to make the
shot more realistic yet dramatic
I’ve also added a ringing tone sound
effect on this shot to again make it
more realistic yet dramatic
15. Magazine Front Cover
Date & price
Masthead is within the
top third of the page
Main image occupies
1/3 of the page
Big and bold main
headline
3 main colour scheme
Barcode
Images of secondary stories are
included in boxes
16. Billboard Poster
Title of the soap
Image of main characters
Date & Time – to inform when
audience can tune in
Channel branding –
expanding brand identity
Title of soap - I slightly
developed this by making it
almost occupying 1/3 of the
poster compared to Skin’s
poster
Image of main characters – I
used this and made sure all
the characters are positioned
well with their roles in the
drama
Date & Time – I used this to
inform the audience when
they can tune in
Channel branding – I used this
for brand identity
