most of the time they try hard to persuade you to follow their strategy which is quite far from the brand basics. after weeks of arguments, you have no choice but to fire the futuristic digital agency

1. Itcan’ttake
care ofthe
basics.
PerhapstheyargueabouteverythingPerhapstheyargueabouteverything
andfailtorespondtowhatyouneed,
Ortheyflubyourlaunchandthen,un-
reachableallday,arefinallytracked
downtwohoursfromtheirofficewith-
outtheabilitytohelpyouuntilthey
return.Ortheymakerecommendations
youdon’tagreewith,butconvinceyou
totryittoseehowitworks,notingthat
thedatawillhelpusmakeimprove-
ments.Andthentheylosethedata.
Notenough
focuson the
brand
iit’stimetofireyourdigitalmarketing
agencywhenitdoesn’tmeasurecampaign
performancebeyondimpressionsand
clicks,neitherofwhichtellsthewhole
storyoroffersactionableinsights.“Itis
importanttobringarigorousprocessto
thedefinitionofsuccess,thedevelopment
ofaudienceinsights,contentdelivery,andofaudienceinsights,contentdelivery,and
measurementofaudienceengagement"
Theobjectiveistocloselyalignthemar-
ketingprogramtoatangiblebusinessout-
come,whetheritisgreaterbrandaware-
ness,audienceengagement,demandgen-
eration,orsomethingelse
W hen digitalis
divorced from
traditional
TThisisanotherreason“Yourdigitalwork
shouldreinforceandbuilduponeverything
elseyourbrandisdoingineveryother
medium.Whenit’snot,sometimesthat’s
yourfault,sometimesit’stheagency’s.Ifit’s
yourfault,fixit.Ifit’stheagency’sfault,
startlooking.”
BecauseallmediacouldconceivablybecomeBecauseallmediacouldconceivablybecome
digital,everyclassicagencymustbecome
digitallyinclusiveagencies,Fullservice
agenciesmusthavealloftheweb-savvyofa
fulldigitalagency.Asanadvertiser,you
wantateamthatknowsallmedianotjust
searchordisplayoralternativelyradioor
print.”print.”
Youknowyouneedtofindanewdigital
agencywhentheysay,‘We’reexpertsinev-
erythingdigital,’andthenpointtoasingle
personastheirspecialistinmobile,social
andeCRM !
Thereareatleastthreemajorreasonsthatadigitaladagencymaynotbeagoodfit,
accordingtoaninformalsurveyofmarketingexecutivesconductedby"MarketingVOX"
Notalldigitaladagenciesareassavvyonthesestrategiesandtechnologiesastheyproclaim
TOFIREYOURDIGITALAGENCY
IDENTIFIY3REASONS
OurBusinessconsultantsledthemarketingeffortsofseveraltoughbrands
inthefieldsrealestate,distribution,retailandwholesale
MasterMarksisaProfessionalMarketingConsultancywhosepurpose
istohelpbusinessownersandmanagersachievetheirbusinessobjectives
www.master-marks.com
Tel:01022473050
Practice