Search engine optimization - the process of tweaking webpages to get better rankings on the search e...

1. Reinforce Your SEO Business With These Expert Tips
Search engine optimization - the process of tweaking webpages to get better rankings on the search
engine results pages - is not just a matter for the most technologically-savvy webmasters. There are
simple tips that any website owner can use to dramatically improve their website's search engine
performance. This article shares just a few of them.
When you are trying to increase traffic you should avoid any kind of flash. Flash might look good on
a website, but it does nothing to increase your search optimization. The problem with this is that you
cannot link a single page when using flash so try to stay away from it.
Social media can be a useful tool in search engine optimization. When you write something new,
tweet the link, encourage your followers to share the link and post it on social media sites. When a
link is attached and sent around Twitter, real-time searches will be more successful for your search
engine goals.
When building your affiliate website, you have to be sure your visitors can easily and quickly find
your site. One way to achieve this is to help the search engines to find and correctly categorize your
site. It is a good and rewarding practice to insert descriptive meta elements into your pages' html
code, as this helps the search engines to categorize your pages.
To make sure every page of your site is indexed by search engines, do not use Flash in the site's
design. Flash does not allow individual pages to be linked to, which means that search engines can't
crawl them. A separate link for each page will allow all your content to be indexed and found
through search engines.
When coding a site to optimize its search engine presence, be sure to include a robots.txt file
somewhere in the root directory of your file system. A robots.txt file tells the search engine spiders
which pages they should index and which they should ignore, ensuring that junk content doesn't get
indexed by mistake.
Visit the websites of your competitors. Do internet searches for the keywords that are related to
your personal business to find other sites that are related. It is a great way to get fresh ideas for
your site and to learn what it is that your competitors are doing to have a successful site.

2. To help your SEO, always provide a 301 redirect for any URLs you retire or change. Search engines
respond to messages sent from the servers of no-longer-existing sites, and 404 page errors hurt your
ranking the most. Using a 301 redirect ensures search engines note the URL change and use the
page ranking results associated with the old URL.
When picking keywords to emphasize for search engine optimization, the singular form of a keyword
is usually more popular than the plural. (e.g. "Boat" gets more hits than "Boats.") The opposite is
true for a certain minority of keywords. Webmasters should research the most common terms in
their fields to find out which case holds true for their keywords.
Here is an idea for search engine optimization! A search engine must work to find specific
information from anywhere on the internet. This task is enormous due to the quantity of information
that a search engine will come across on the internet. By being specific - creating a niche "�
the search engine will have a smaller pool to find information from.
Find some SEO forums that take site review requests. Participate in the forums then ask fellow
members to take look at your website. When someone you don't know well visits your website they
can analyze it critically and unemotional, then highlight mistakes and suggest ways marketing
tactics for you to improve your website's search engine optimization.
Anyone who is new to the world of search engine optimization should begin using available online
research tools to identify the most useful keywords for the particular type of content for which
increased visitor traffic is needed. By doing so, it will be possible to learn roughly how often
searches are performed using potential combinations of words and phrases, helping narrow list of
effective choices for any given topic.
Have your pages as close to the root directory as possible. The deeper into the sub directories a
page is place the less likely the search engine is to rank it highly. The reasoning is that items that
are directly off of a root directory as generally considered more important the sites that are deeper
within.
When you remove a page from your website, really remove it! Implementing a 301 redirect is great,
but search engines may still find the original page through links to it on other sites or even on your
own website. Delete all obsolete files from your server when they're no longer needed.
Write titles suited for the search engine spiders as well as your readers. Clever titles don't usually
convey the content of the article. Instead of being cute, simply create titles that tell the reader and
the search engine robots what the article is about. Your title should make it clear that the reader will

3. get something good from the article.
When crafting your website's keyword phrases, try to focus on those made up of two or three words.
Research has shown that the majority of keyword searches are comprised of two or three word
phrases, so the more of those keyword snippets you can include, the more search engine traffic to
your site you are likely to see.
Page rank isn't the end-all and be-all of search engine optimization. It's quite possible for a site with
low page rank to be higher on a search engine results page than a site with a higher rank. What is
key is the content of the page, its keywords, inbound and outbound links, and proper SEO.
Select 5-20 keywords or phrases that are related, and focus on them throughout your site. Using
more than 20 makes you spread your keyword ranking for search engines too thin. When you
determine the best keywords and phrases, you can strive to "own" the searches http://tripleclicks.nl/
for those terms by using between this range. This increases both the number of visitors to your site
and the quality of them.
As discussed earlier in the article, one of the hottest trends in the competitive world wide web
market, is the use of keywords, in regards to search engines. Traditional advertising methods do not
work for the internet. By understanding how this works and what it means to you, you can stay
competitive in the internet business arena.