Workshop around stakeholder management for web and intranet managers. Based on stakeholder matrix from Eden/Ackermann and research papers from J. M. Bryson and Martin White. See last slide for sources and links.

1. Change Management &
Stakeholders
and how to make them happy
Volker Grünauer
vg@jboye.com
@reklov

3. WORKSHOP
Make a list of project stakeholders in your
organization.

4. WORKSHOP
Think about the influence of each
stakeholder for your project.

5. WORKSHOP
Think about the impact the stakeholder has
on your project.

6. more
influence (power)
less
less more
impacted upon (value)
Source: matrix adapted from Eden/Ackermann, 1998, p. 121ff and WWF, 2005, p. 5

7. more
Keep satisfied Keep close
influence (power)
Keep aware Keep informed
less
less more
impacted upon (value)
Source: matrix adapted from Eden/Ackermann, 1998, p. 121ff and WWF, 2005, p. 5;
communication strategy cp. Intranet Focus Ltd Research Note 07/12, 2012, p. 4ff.

8. FORMAL informal

11. Sources
Eden C./Ackermann F.: Making Strategy: The Journey of Strategic Management, 1998, London,
SAGE Publications, p. 121ff
Bryson J. M.: What to do when stakeholders matter: Stakeholder Identification and Analysis
Techniques, in: Public Management Review, 2004, Vol. 6, p. 21-53, online:
http://www.hhh.umn.edu/people/jmbryson/pdf/stakeholder_identification_analysis_techniques.pdf
(2013-02-12)
Intranet Focus: Intranet Stakeholder Management: Intranet Focus Ltd Research Note 07/12, online:
http://www.intranetfocus.com/wp-content/uploads/Intranet-Stakeholder-Management.pdf (2012-
10-11)
WWF: Stakeholder Analysis, 2005, online:
http://assets.panda.org/downloads/1_1_stakeholder_analysis_11_01_05.pdf (2013-02-12)
Harrin E.: Managing stakeholders: 6 steps to success, online: http://pmtips.net/managing-
stakeholders-6-steps-success/ (2012-12-15)
Alberg, A.: 7 Ways to Communicate with Your Stakeholders, online:
http://thesavvypm.wordpress.com/2008/05/28/7-ways-to-communicate-with-your-stakeholders/
(2012-12-15)