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Change Management &Stakeholdersand how to make them happy                             Volker Grünauer                     ...
WORKSHOPMake a list of project stakeholders in your               organization.
WORKSHOPThink about the influence of each  stakeholder for your project.
WORKSHOPThink about the impact the stakeholder has              on your project.
moreinfluence (power)                    less                                             less                            ...
more                                        Keep satisfied                              Keep closeinfluence (power)       ...
FORMAL   informal
SourcesEden C./Ackermann F.: Making Strategy: The Journey of Strategic Management, 1998, London,  SAGE Publications, p. 12...
Web Stakeholder Management
Web Stakeholder Management
Web Stakeholder Management
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Web Stakeholder Management

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Workshop around stakeholder management for web and intranet managers.

Based on stakeholder matrix from Eden/Ackermann and research papers from J. M. Bryson and Martin White. See last slide for sources and links.

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Web Stakeholder Management

  1. 1. Change Management &Stakeholdersand how to make them happy Volker Grünauer vg@jboye.com @reklov
  2. 2. WORKSHOPMake a list of project stakeholders in your organization.
  3. 3. WORKSHOPThink about the influence of each stakeholder for your project.
  4. 4. WORKSHOPThink about the impact the stakeholder has on your project.
  5. 5. moreinfluence (power) less less more impacted upon (value)Source: matrix adapted from Eden/Ackermann, 1998, p. 121ff and WWF, 2005, p. 5
  6. 6. more Keep satisfied Keep closeinfluence (power) Keep aware Keep informed less less more impacted upon (value)Source: matrix adapted from Eden/Ackermann, 1998, p. 121ff and WWF, 2005, p. 5;communication strategy cp. Intranet Focus Ltd Research Note 07/12, 2012, p. 4ff.
  7. 7. FORMAL informal
  8. 8. SourcesEden C./Ackermann F.: Making Strategy: The Journey of Strategic Management, 1998, London, SAGE Publications, p. 121ffBryson J. M.: What to do when stakeholders matter: Stakeholder Identification and Analysis Techniques, in: Public Management Review, 2004, Vol. 6, p. 21-53, online: http://www.hhh.umn.edu/people/jmbryson/pdf/stakeholder_identification_analysis_techniques.pdf (2013-02-12)Intranet Focus: Intranet Stakeholder Management: Intranet Focus Ltd Research Note 07/12, online: http://www.intranetfocus.com/wp-content/uploads/Intranet-Stakeholder-Management.pdf (2012- 10-11)WWF: Stakeholder Analysis, 2005, online: http://assets.panda.org/downloads/1_1_stakeholder_analysis_11_01_05.pdf (2013-02-12)Harrin E.: Managing stakeholders: 6 steps to success, online: http://pmtips.net/managing- stakeholders-6-steps-success/ (2012-12-15)Alberg, A.: 7 Ways to Communicate with Your Stakeholders, online: http://thesavvypm.wordpress.com/2008/05/28/7-ways-to-communicate-with-your-stakeholders/ (2012-12-15)

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