Strategic Storytelling

1. Story Telling Co-Create a Tale
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“Stories are like the user interface of a smartphone. The average user doesn’t need to know the
complex technology that works beneath the beautiful phone. They marvel at the outcome of such
technology through the user experience. Similarly, real life is multi-variate. Most real-life outcomes
cannot really be explained by just one or two variables. Stories are potent because they help us
understand complexity in a simple way. There may be multiple reasons why something happens the
way it does, and no mathematical analysis can illustrate that point to an average person in a way that
they get it instantaneously….”
Published in the WARC magazine Admaps.
You may download the full paper from our website blog http://insightsandmore.com/blog