80 Million Millennials are about to become a dominant shopping force. This presentation can help retailers and brands understand how to reach, engage, and transact business with this generation - in their own words. The presentation is a summary of a recent Millennial Focus Group sponsored by RedPrairie, where we gathered interesting and extremely helpful information and insights from five Millennial panelists, aged 21-25.

1. The Millennial Report
Maximizing Millennials in a Modern World
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2. almost
80M
Americans born 1981 - 2000
-- comScore
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3. $170B
annual purchasing power
-- comScore
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4. • Tech-savvy
• Connected 24/7
• Confident
• Optimistic
• Independent
• Self-reliant
• Determined
• Goal-oriented
• Lifestyle-centered
• Inclusive
• Community-minded
• Entrepreneurial
-- Deloitte and Pew Research
What the Studies Reveal 4

5. Digging Deeper
Millennial Focus Group
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6. Age 20 Age 24 Age 21 Age 20 Age 25
Millennials Speak Out
Media, Technology, Communications, Social Networks, Shopping
Produced by
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7. Do all of our panelists own
a smart phone?
Yes, of course.
Do they spend a ton of time
on their phone, updating
Facebook and shopping?
Definitely not.
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8. Most Even
Still Enjoy
Print Media
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9. As Expected, Tech
Plays a Significant
Role in Daily Life…
Strong bias toward Apple
laptops, smartphones, tablets
and music players
Primarily used for homework,
music, socializing, shopping
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10. …But Tech Doesn’t
Dominate
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11. When it comes to mobile
apps, these Millennials are
very selective.
They don’t waste time with
apps they do not use or need.
Apps: Less is Definitely More 11

12. “I do not like to clutter my phone
with a lot of apps, and I typically
don’t like to have to pay for apps.”
“My favorite apps are the ones
that are informative, such as
Yelp or The Good Guys.”
“I usually have fewer than 10 apps
on my phone, and more than half
are for information purposes.”
Apps: Less is Definitely More 12

13. To Be, or Not to Be (Social)
All panelists have very
active social graphs:
>400 Friends Each
They all spend some time
on Facebook, Twitter &
Pinterest…
but the time they spend
is diminishing…
and they rarely contribute
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14. To Be, or Not to Be (Social)
“I usually check my Facebook
page the last 15 minutes of the
day or first thing in the
morning.”
“My time spent on Facebook
has definitely changed…I don’t
provide as many updates
about myself…”
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15. Retail Reacts to Social Patterns
“These kids are busy! They aren’t spending
every waking minute on social media and they
don’t really ‘get’ the value of Twitter.”
“Perhaps that is the reason why there are
more 34-44-year olds on Twitter, because
they have more time.”
“When it came to social media, I think we
were all surprised at their lack of usage of
these platforms.”
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16. “Old School” Shoppers?
Although they will research and purchase
online, our panelists prefer to be inside a store
talking to a helpful, human sales associate
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17. Modern Tools are Mandatory
Mobile POS and QR codes in the store enhance their
shopping experience and help earn their loyalty
All-Channel Fulfillment Flexibility
“I like to research products online
and purchase the product in the
store. I also like to return products
to the store rather than via mail.”
“I like the option to buy online and
pick-up in store because I typically
spend more money in the store
than I originally spent online.”
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18. “I don’t like apps that require
access to my Facebook data to
personalize the app experience.”
“I prefer e-mails about discounts
and offers from a retailer, not
text messages.”
“These students are very adamant about
protecting their privacy and are not as
technically savvy as we expected.”
Modern, Yes. Invasive, No 18

19. The panelists generally do not use
retailer apps unless there is a discount
offer to make it worth the download
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20. “I do not prefer ads on Facebook.
I am more influenced by my
friends on services and products.”
“I Like some retailers on Facebook,
but Follow more brands and will
‘like’ specific products.”
“Bloggers are a good way to get
information and good ideas. I like
the images and the fact that their
style is more informal and less
corporate-focused.”
Social Shopping:
Engaged…But at Arms’ Length
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21. 1
Respect their Time.
All panelists responded to several questions with passionate pleas for shopping
tools and messages that respect their time and make it convenient to connect.
2
Pick Your Spots.
Don’t overwhelm them with advertising and promotions in every channel. Make
the effort to understand each shopper’s preferences, and respect their wishes.
3
Be There.
Retailers & brands need to be available everywhere. They shop and compare
online and in the store. And they want access on their phone & social networks.
4
Opinions Matter.
They were unanimous in their appreciation of the opinions of their peers and
fellow shoppers, and listed blogs, reviews and comments as very influential.
5
Connect the Dots.
As evidenced by their busy schedules, crowded social networks, and desire for
efficiency, connecting the store to the customer to the direct channels is critical.
Summary Takeaways 21

22. Scooter Reyes, 24
AA in Visual Communications;
pursuing a Bachelors degree
in Business Management
Scooter.FIDM@gmail.com
Erin Martini, 21
Product Development, Int’l Mfg
& Product Development;
pursuing a B.S. in Business
efmartini@att.net
Continuing the Conversation 22

23. Q1:
Typical Shopping
Journey?
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24. Q2:
Differences Shopping
for Groceries and
Staple Items?
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25. Q3:
Evolving Role of Mobile?
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26. Q4:
Top Purchase
Influencers?
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27. Q5:
What Marketers
Shouldn’t Do?
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28. Full Report Now
Available Online
Download Your Copy Today
http://www.redprairie.com/commerce-in-motion/millennial-report-ebook.aspx
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29. RedPrairie is
Commerce in
Motion
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30. Be There When Where, and How Millennials
Want You to Be, On Any Device
delivering a true
360°
customer view
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31. Connect and Inform Salespeople for
Differentiating Store Experiences
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32. Questions for Erin
and Scooter?
Use the Q&A window on
your WebEx Control Panel
to submit your questions
for our Millennial Panelists
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33. Scooter Reyes, 24
Scooter.FIDM@gmail.com
Erin Martini, 21
efmartini@att.net
----------- COMING SOON -----------
Tweetchat featuring
10/17 Erin and Scooter
#MillennialRpt
Continuing the Conversation 33

34. Thank You!
David.Bruno@RedPrairie.com
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