MSP Digital Marketing provides strategic consulting, and execution services for colleges and non profits to help increase donor engagement, participation, and donations. Contact Nils Morgan at nmorgan@mspdigital.com

1. 40% Increase
YOu can do it – at ANY level.
YOu can do it – at ANY level.
YOu can do it – at ANY level.
in donations FROM AN Integrated Campaign
State University of New York Institute of Technology
State University of New York Institute of Technology
State University of New York Institute of Technology
SUNYIT, established in 1966 by the SUNY Board of Trustees as the State University of New York Institute of Technology at
Utica/Rome is New York’s public polytechnic. SUNYIT students pursue undergraduate and graduate degrees in technology and
professional studies with an enrollment of 1900 full time plus 800 part time undergraduates and 600 graduate students.
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Hudson MA
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Pre Sort Non Profit
US Postage
PAID
Hudson MA
Permit 59
100 Seymour rd, utica, Ny 13502
Pre Sort Non Profit
US Postage
PAID
Hudson MA
Permit 59
100 Seymour rd, utica, Ny 13502
100 Seymour rd, utica, Ny 13502
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Ms. Mary Q. Sample
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The Challenge:
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The Solution:
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Reunion Cocktail th
SUNYIT 30 Class
28
Friday September
Utica, NY
SUNYIT Campus —
Develop a highly segmented,
integrated fund raising campaign
to improve fiscal year 2012-2013
results and drive participation.
Traditional letter and envelope
appeal packages were no longer
proving to be effective particularly
with younger alumni. A new
approach was needed.
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SUNYIT Campus —
utic a, Ny
New York
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Develop an annual strategic outline
detailing both a coordinated mix
of communication channels and
sequencing of all communications.
Initiate data modeling of the existing
alumni database to identify most
likely candidates to respond. Using
findings from data analysis, increase
engagement and response rates by
providing more graphic rich, theme
segmented and personalized formats.
The Results:
Year over year results were improved
dramatically by integrating data
analysis and profiling with a multitouch campaign strategy that
included highly variable direct mail,
personalized email, and coordination
with phone-a-thon efforts.
• 19% Increase In Participation
• 40% Increase In Funds Raised
“We were very pleased with the tremendous improvement in our annual campaign results and the
ease of execution and coordination. Going forward we look to further refine last year’s campaign and
continue to engage more alumni, students and friends” - Nick Grimmer, Assistant Director of Development
Next Steps ­­–
Further coordination of 2014 FY Strategic Outline to include social media and introduction of interactive mobile
communications to further create dialog and engagement with alumni, current students and friends of SUNYIT.
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MSP-DS-SUNYIT-1000 RevA