This document summarizes the French fundraising market in 2012. It notes that while the overall market was over 3.7 billion euros, growth was slowing and consolidation was occurring. Some organizations saw mixed results after years of constant growth. The document outlines key issues for 2012 like the economic crisis and political elections, and provides examples of campaigns from organizations in sectors like homelessness prevention, disabilities, health, and international relief. It concludes with a cautious outlook on fundraising, with budgets expected to remain flat while organizations take a "wait and see" approach.

1. FUNDRAISING MARKET
QA & PARTNERS, VANCOUVER
26 & 27 march 2012
2-6 Bd Poissonnière courrier@excel.fr Tél. : +33 1 56 02 35 60
75009 PARIS www.excel.fr Fax : +33 1 56 02 35 99

2. To start with…… creative people 
2

3. 3

4. The French Fundraising Market
4

5. 2011
• The global french fundraising market :
– Over 3,7 billions € / year
– Increasing of 5% / year
• But a move towards consolidation :
– Numbers of donors seems to stagnate,
– Increase of organisations that begin to raise funds :
• New actors : culture, research, education (even public universities)
• Foreign organisations (but a protectiv move of the French governement
to limit the tax benefits)
• Mix results for our clients, after years of constant
progress… 5

6. Awareness campaign
Abbé Pierre Foundation Ice Bodies
Today, 8 millions of french people
can’t afford heat at home due to the
increase of energy prices and the
lower purchasing power.
«They love each other but that’s not
the reason why they are close »
These entwined couples are
obviously suffering from cold.

7. Secours Populaire Français (social services)
Being young and in a social despair : what you can usually say about young (clichés)
might hide true problems.

8. mu social Social services
Nightmare for women »
a digital campaign to collect the most of signatures to prevent an housing center for
women in Paris from closing.

9. What’s up in 2012
• The economical crisis :
– The loss of the French AAA
– Increasing price of gas (over 2 euros / liter in Paris)
– Increasing unemployement rate
– …
• The political issues :
– Presidential and representatives poles term in may / june
– 2 economical issues for fundraising (and DM) :
• The « made in France » : how to transfer back industries to
(re)create jobs in France,
• The tax niches : how to struggle against tax evasion, including gifts
and major gifts, to increase revenues and reduce the debt
9

10. Federation of blind and visual
disabled peopletheof France
« For rights of blind people
• Calendar 2012
• The association chose political figures for this
calendar in order to tackle the rights of blind
people.
• The first poster says « Renew its trust? », and
the second one says « Trust in the given
words?
• For 2012, the Federation meant to denounce
the actual situation of blind people in France.
Non Profit

11. The right to die with dignity
« Some doomed people don’t have the right to shorten
their trouble».
Non Profit

12. League against cancer
« Killer Payer »

13. Road safety
13

14. What about fundraising
• A « wait and see » attitude :
budgets and objectifs remain
the sames as 2011…
In France, giving has always shown a good resistance to
crisis… Giving is just after physiological needs in Maslow’s
pyramid for elderly donors… Furthermore, it appears to be
a kind of talisman against fate (« if I give and help,
someone may do so if I ever need it » or « I give to protect
myself and relatives from this disease »…)
14

15. Action against Hunger
The Hunger is a disease that we can recover from
The baseline is « Good news : the hunger is easier to cure than looking at.» Non Profit

16. International relief and development
Each minute, 7 people die because of lack of drinkable
water.
One minute of silence
The Internet user can record with its webcam its own
minute of silence in order to pay tribute to victims of non
drinkable water. The goal is to create the movement of the
longuest minute of silence in the world.
Non Profit

17. The chain of hope 24 days for 24 children
This campaignn takes place every Christmas time to offer the « most beautiful gift for Christmas » to ill children
: health and life.
Every day while 24 days, the association unveiled the story of one sick child to launch a call to donate.

18. Contact :
François COUIGNOUX
CEO
+ 33 1 56 02 35 95
Francois.couignoux@excel.fr
Please visit our websites for more information :
www.excel.fr www.tbwa-france.com www.mailingvert.com www.lesnouveauxmediasnonmarchands.com
18