Every brand should have a brand ambassador program. Brand ambassadors are excellent resources to create buzz and high-quality content and increase engagement with your brand. But what kinds of questions should you be asking to successfully launch your brand ambassador program? In this presentation, you will find ten questions every marketer must answer when launching a brand ambassador program.

1. Creating a Successful Brand
Ambassador Program
10 Questions Every Marketer Must
Answer

2. Every brand needs brand
ambassadors. But do you
know how to go about
building a successful brand
ambassador program?

3. Ambassadors can prove valuable
in a variety of ways, including:
• Increasing brand’s social reach
• Creating buzz around your
campaigns and events
• Driving traffic to the brand’s sites for
engagement on ecommerce

4. Go beyond Excel and email with
your brand ambassador program! In
order to gather high-quality social
proof on demand and find the right
ambassadors, answer the following
questions.

5. 1. What are the goals of your
brand ambassador program?

6. 2. What is the profile of your
ideal brand ambassador?

7. 3. Should you have multiple
types of ambassadors?

8. 4. Where do you find your
ambassadors?

9. 5. Should you make your
ambassador program public
or keep it private?

10. 6. What should your brand
ambassadors’ responsibilities
be?

11. 7. How frequently should
ambassadors participate in
campaigns?

12. 8. What incentives should you
offer brand ambassadors?

13. 9. What are the key success
factors for your brand
ambassador program?

14. 10. What metrics can you use
to measure the success of
your program?

15. About ReadyPulse
We deliver social proof on-demand and at scale
We can help you manage your brand
ambassador program. Contact us:
readypulse.com
contact@readypulse.com
@readypulse