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Creating a Successful Brand Ambassador Program: 10 Questions Every Marketer Must Answer

Every brand should have a brand ambassador program. Brand ambassadors are excellent resources to create buzz and high-quality content and increase engagement with your brand. But what kinds of questions should you be asking to successfully launch your brand ambassador program? In this presentation, you will find ten questions every marketer must answer when launching a brand ambassador program.

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Creating a Successful Brand Ambassador Program: 10 Questions Every Marketer Must Answer

  1. 1. Creating a Successful Brand Ambassador Program 10 Questions Every Marketer Must Answer
  2. 2. Every brand needs brand ambassadors. But do you know how to go about building a successful brand ambassador program?
  3. 3. Ambassadors can prove valuable in a variety of ways, including: • Increasing brand’s social reach • Creating buzz around your campaigns and events • Driving traffic to the brand’s sites for engagement on ecommerce
  4. 4. Go beyond Excel and email with your brand ambassador program! In order to gather high-quality social proof on demand and find the right ambassadors, answer the following questions.
  5. 5. 1. What are the goals of your brand ambassador program?
  6. 6. 2. What is the profile of your ideal brand ambassador?
  7. 7. 3. Should you have multiple types of ambassadors?
  8. 8. 4. Where do you find your ambassadors?
  9. 9. 5. Should you make your ambassador program public or keep it private?
  10. 10. 6. What should your brand ambassadors’ responsibilities be?
  11. 11. 7. How frequently should ambassadors participate in campaigns?
  12. 12. 8. What incentives should you offer brand ambassadors?
  13. 13. 9. What are the key success factors for your brand ambassador program?
  14. 14. 10. What metrics can you use to measure the success of your program?
  15. 15. About ReadyPulse We deliver social proof on-demand and at scale We can help you manage your brand ambassador program. Contact us: @readypulse