We all want to know what our customers think. After all, it’s their opinions and feedback that keep our small businesses afloat. So of course, if we could know what they were thinking and had direct access to information such as their needs and wants, we’d be able to stay ahead of the game, right?

1. How to Get Customer Feedback Without Being
Annoying
We all want to know what our customers think. After all, it’s
their opinions and feedback that keep our small businesses
afloat. So of course, if we could know what they were
thinking and had direct access to information such as their
needs and wants, we’d be able to stay ahead of the game,
right?
But how can we get the opinions of our customers without
pestering them and coming off as annoying?
Surveys: Surveys can be tricky because not everyone will
take them—actually, a very small percentage of people you
send them out to will fill them out. You can send surveys via
e-mail or direct mail to your customers, filled with specific
questions about customer preferences. When people
actually take the time to fill them out, they can be quite
handy.
Online Observations: There are many tools online to that
allow you to track your audience’s browsing behaviors. You

2. can access these sorts of tools on social media platforms,
blogs, and other resources. Many analytic tools will show
you the posts, ads, and offers that your audience clicked on.
Tools like this help you to better target your marketing
efforts.
Contact Forms: Most people don’t think of using contact
forms to gather customer information outside of phone
numbers and e-mail addresses. However, you can add fields
to these forms that ask customers about things they’d like to
see in the future or what need they have that is not being
met by your business.
Point of Sale: A contact form is sort of a point of sale.
Online, a point of sale usually comes in the form of forms
and radio boxes as a way to determine customer satisfaction
with your website, transactions, and so on. IN a face-to-face
environment, point of sale refers to the moment when your
employees get information from your customers during the
sale.
Use Social Media: Using Twitter and Facebook to find out
what your customers are saying about you. Be prepared for
the good and the ugly, though; people tend to get very
honest on social media. Make a point to follow people you
know are customers and make sure you keep an eye out for
any instances in which they mention your company.
How about you? What are some other ways you have been
able to successfully get customer feedback from your
audience without resorting to annoying and often futile
marketing tactics?
Source: http://www.readybuzz.com/how-to-get-customer-
feedback-without-being-annoying/