case study to understand the business model.

1. With over 25 lakh jobs and over 1 lakh employers, Babajob.com
is India's largest informal and entry level job portal.
Finally, a free tool for anyone to find a better job.
As featured on:

2. With over 25 lakh jobs and over 1 lakh employers, Babajob.com
is India's largest informal and entry level job portal.
Finally, a free tool for anyone to find a better job.
Sean Blagsvedt is the CEO of Babajob.com, which connects employers to
informal sector employees in the developing world - such as delivery
helpers, maids and drivers - through a combination of mobile phones,
location, skill and price filtering and social connections. The site has
registered over 2 million job seekers, added 2.5 million job positions and
raised Series A funding from Vinod Khosla Impact, Gray Ghost Ventures and
USAID. The New York Times hails Babajob.com as a significant innovation
that "seeks to bring the social-networking revolution to the world’s poor."
Previously, Sean spent 9 years with Microsoft in the Office, Windows and
Research groups. In 2004, Sean moved to Bangalore as the 3rd member
of Microsoft Research India, heading the Program Management and
Advanced Prototyping team, focusing on novel approaches to mobile
phones and technology in emerging markets.
Prior to Microsoft, Sean worked at the White House with the Internet
Policy czar, Ira Magaziner. Sean holds dual bachelor degrees in Computer
Science and Public Policy from Brown University (1998). He is a TED Fellow
and married to Jaaga.in founder Archana Prasad with whom they share a
wonderful son, Vyom and dog Berlin.

3. With over 25 lakh jobs and over 1 lakh employers, Babajob.com
is India's largest informal and entry level job portal.
Finally, a free tool for anyone to find a better job.
Please read carefully…
Introduction: BabaJob.com, a Bangalore-based startup, is a unique
Internet site. What makes it stand out is that it runs on a model of providing
jobs to the highly un organized workforce, comprising economically poor
people like drivers, maids and helpers through social networking3. Founded
by Sean Blagsvedt4 and funded by his stepfather Ira Weise, BabaJob.com
generally caters to those with low monthly incomes. Altruistic use of
technology, for the up liftment of the world’s poor, powers the jobsite. And it
is just not a plain job portal. It goes beyond that and integrates features of
social networking (Annexure I) with job referral for better usability. But there
are some major drawbacks like fraudsters stealing member data, circulation
of malicious code in the social network and sometimes hiding true
information of the jobseeker by the referral in order to get them job.
Moreover, it is quite uncertain that this type of job site is going to
sustain over the long run.

4. With over 25 lakh jobs and over 1 lakh employers, Babajob.com
is India's largest informal and entry level job portal.
Finally, a free tool for anyone to find a better job.
Abstract: BabaJob.com, a Bangalore-based start-up, a unique Internet site
that provides employment to the poor through the concept of online social
networking. The idea is to help the highly un organised poor workforce of
the economy like maids, helpers, drivers, cooks, etc. The case not only
gives the wider view of this but also highlights various issues, restricting the
member users to integrate them with the growing popularity of online social
networking. It illustrates the process by which an illiterate gets job through
the help of a mentor, and in the process the mentor gets rewarded for every
jobseekers acceptance of job.
Pedagogical Objectives:
The case is structured to let the students analyze and understand:
· To understand the dynamics of the social networking market
· To understand the business model of BabaJob.com
· To understand the visibility of trust and risks associated with BabaJob.com
· To understand the importance of appropriate business model in the social
networking space.

5. With over 25 lakh jobs and over 1 lakh employers, Babajob.com
is India's largest informal and entry level job portal.
Finally, a free tool for anyone to find a better job.
Lets Discuss…..
· To understand the business model of BabaJob.com
· To understand the visibility of trust and risks associated with BabaJob.com
· To understand the importance of appropriate business model in the social
networking space.
It is quite uncertain that this type of job site is going to sustain
over the long run.