A research business concept proposal on the manufacturing of affordable and healthy fruit juice.

1. IDENTIFYING AND EVALUATING OPPORTUNITIES
Various opportunities were identified for venture creation
but only one was implement in this business concept
proposal, these opportunities are:
 Manufacturing of software application that will help back
up the contacts numbers of all mobile phone users
,should in case their chips get missing.
 Establishment of a mobile healthcare center that helps
delivers quality health services to patients in the comfort
of their homes, with full medical equipment in a
customized healthcare mobility.
 The final idea which is to be implemented is the
production and distribution of non alcoholic but natural
healthy and affordable refreshing fruit juice for good
health and long life.

2. UNDERSTANDING THE CUSTOMER(FRUIT JUICE
PRODUCTION)
Customer interview
Interviews conducted on the market segment of the
company’s products were 75% positive. Questions
asked were how do customers rank the quality of the
products, products quality and prices compared to
competitors, how do customers accept the products.
Products feasibility
Fruit juice is easier to produce in Ghana . Almost
70% of Ghanaians are farmers who grow different
fruits, raw materials would be cheaper along side
production cost, making the Products easy to be
produced and cheaper to acquire.

3. UNDERSTANDING THE CUSTOMER.CONT
 Customer experience
Customers would enjoy healthy refreshing and
satisfying fruit juice which is lowly priced ,very
nutritious in health and easy to access. Therefore
customers would save money, by purchasing
quality and nutritionally healthy products and ,enjoy
easy access to the product

4. BUILDING A COMPELLING VALUE PROPOSITION
 As a result of Manufacturing of quality natural and
affordable fruit juice, customer such as athlete, middle
income earners ,healthy shopping Malls and
natural food stores who are facing Problem with their
health and want to save money will experience great
satisfaction as they use our products for affordable
price.
customers who purchase the company product
experiences benefit immediately and it continuous till
they stop using the products .Compared to the product
offering of our competitors, the advantage of using this
products are saving money and good health, which
eventually leads to healthy living and long life

5. GROWTH HACKING, MARKETING MIX AND
MARKET ENTRY
Growth hacking
The company would adopt various tactics and strategies
to ensure it gowth,among some of this strategies are:
 Product recommendation reward to customers, loyal
customers reward system, different branch opening,
memorable moment of truth, good customer relationship
with our clients, these would be the
mechanisms to ensure growth.
 Also excellent scalability structures such as developing
and maintaining sound financial system, making
customers the king, poaching of top ranking employee
and total quality management will be deployed for
growth

6. GROWTH HACKING, MARKETING MIX AND
MARKET ENTRY
Market entry
 Market entry strategy
Channels such as wholesales, retailing, sales
representatives, distribution agents, and many
more will be deployed to distribute products.
 Education
Product is intended to penetrate the market as late
followers ,there is already product awareness and
little publicity such as radio interviews will be used
to educate the public about the product.

7. GROWTH HACKING, MARKETING MIX AND
MARKET ENTRY
 Competition
Great alternative offer such as quality and low cost
products and other offers such as gifts and give aways
will attract more customer and even competitor
customers to purchase our product.
Marketing mix
 Product
The product of the company will be exceptional in it
branding quality, packaging and technological use.
 Distribution
Sales representatives ,retailing ,wholesale, internet sale
etc will be used as channels to distribute products.

8. GROWTH HACKING, MARKETING MIX AND
MARKET ENTRY
 Promotion
TVs and radio, direct mailing, event management,
product demonstrations ,gifts and other methods
will be used to promote products.
 Price
Price would be based on the fixed cost, variable
cost and profit margin. However the product pricing
would be 10% lower compared to that of
competitors offering.

9. VALUE CAPTURE
 Value capture process
Value would be captured mainly by keeping
production , packaging, branding and technology of
the product secret from public and competitors
domain.
Though distribution channels or complementary
asset of the product will be accessible .However it
will not be easier to copy the intellectual property of
the product, hence value capturing will be
entrenched.

10. RESOURCE MANAGEMENT
 Amount to start business
An amount equal to the fixed cost and valuable cost will be
obtained to purchase land machineries ,raw materials and
other relevant items to begin production.
 Funding
Angel group, banks and other investors will be contacted to
fund this project ,apart from that personal amount and
family members donations will initially be used in the
preminary stage
.
 Management team
Owusu Achiaw is a renounced banking and finance expert
from the university of Ghana. He is very clever person who
graduated with first class. He is a co- founder of an excelling
website design company. He would help the company in
issues of accounting and administration

11. RESOURCE MANAGEMENT
 Evelyn Aveyire is a food Processing expert from Kwame Nkrumah
University, Ghana. She manages
a food processing company in Kumasi .She Would be in charge of
Food processing and production management .
 Ranford is a management expert from cape Coast University, he has
much experience in management. He has also a great expertise in
marketing and research work. t h e will be the head of the
management team and see to the daily administration of the
company processes
Future addition of team members
A Lawyer
A legal counselor to advise the company on the various decisions that
would be taken .
An Economist
 An economist will help make decisions relating to the economic
growth of the company