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Social Media Product Placement - #SocMedPP Trends Night 2013 - STIMA by @ransbottynFriday 22 February 13

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Banner Ads on websites are dead? Advertising formats as we know them are blind spots... People no longer click on it! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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CPM Ad prices are dropping - Wheres the money? Media Agencies need an extra revenue stream! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets? No longer viable business and too low margin (<15%) ! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Agencies need to come up with something new? Product Placement on The Social Timeline! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Agencies also have to find new publishers? Agencies will become Social Media Content Brokers The new website: Social Media Profiles and Fan Pages! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Everyone will be a publisher? You just need a lot of eyeballs! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Either youre a moron? like @realregi with a lot of followers! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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or a famous brand? like @stubru or @telenet with a lot of believers! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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or an athlete? like @ClijstersKim, @PieterLoridon, @VincentKompany or @Justine_Henin with a lot of fans! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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or youre whore? like @HotMarijke with a lot of perverts! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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or you can act/fake like all of the above? and be the perfect combination, the attention whore: @ransbottyn! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Everyone knows Product Placement on TV? Nobody realises product placement is possible on Social Media! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement has been done before? by Kim Kardashian and Paris Hilton! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Right column are the ads? Left column is authenticity! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Marketing in 2013 will be? About contributors! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Marketing in 2013 will be? About influencers! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Marketing in 2013 will be? About ambassadors! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Brands will spend less money in "classic" ads? They will go for the advertorials: opinion & thought leaders, the ambassadors! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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What are the pros of #SocMedPP? - Authenticity - Same message, different package - Tone of Voice - Peers trustworthy - Relevance - Subtlety (non commercial power) Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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What are the cons of #SocMedPP? - Credibility risk for the brand & wrong association - Liability - Authenticity fail (if you dont believe it, dont post it!) Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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How do I do it? Privacy is for losers: I put my life online and divide my social life into 8 categories! Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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BONUS: How to start a viral campaign with SocMedPP? You ask your competition to question you! #PietelGate http://storify.com/ransbottyn/een-weekendje-ransbottyn-bashen (dutch version only) Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13

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Any Questions? Follow me: @ransbottyn blog.ransbottyn.com fb.com/ransbottyn about.me/ransbottyn fb.com/CainRansbottyn storify.com/ransbottyn instagram.com/ransbottyn slideshare.net/ransbottyn linkedin.com/in/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.com Social Media Product Placement - #SocMedPP by @ransbottyn Trends Night 2013 - STIMAFriday 22 February 13