Randon Morris is an I.T. and business professional with years of experience. He is also an FTC representative. He's innovative, creative, and enterprising.
2. Many businesses have deceived their clients with
fake reviews so that they can purchase their
products. This is called manipulation through ads
and reviews. This practice is becoming too much
to the extent that the trade commission had to
step in.Many businesses have deceived their
clients with fake reviews so that they can
purchase their products. This is called
manipulation through ads and reviews. This
practice is becoming too much to the extent that
the trade commission had to step in.
3. FTC is put in place to put a stop to corrupt business
practices by businesses and big firms. It has laws
against manipulated and fake reviews, but it's
tightening the law. Unlike before, the punishment for
manipulating and faking reviews is much higher. This
includes advertising agencies and platforms that help
people manipulate fake reviews. Even if you aim to
suppress bad reviews, this is still wrong.
4. FTF has warned platforms that allow such to occur on their turf. These
platforms encourage these shady acts when they don't have proper
disclosure tools.
New guides for endorsing products and services have emerged with new
punishments for offenders. No matter how smart you are, you'll be caught.
The trade commission lamented that advertisers use new methods to reach
their target audience. They use social media to mislead buyers to buy
defective products. Some use stealth ads targeted toward children to
manipulate them into liking a product. When the children like the product
through manipulation, they'll ask their parents to buy it for them.
5. FTC was established to protect the interests of consumers,
especially against misleading marketing.
On social media, some influencers receive money to make
positive review posts about a product or service. However, they'll
pretend to their followers and audience that they bought the
products and give positive reviews. This will mislead their followers
to purchase the products because they trust the words of the
influencers. Many people have ended up falling into investment
scams, being scammed of their money, and buying fake
products. This has created a sort of distrust in influencers by
social media influencers. People no longer trust products and
services advertised by influencers on social media. In return, this
has affected businesses that provide genuine reviews for their
genuine products and services.