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Transactional Dealer Websites Doing Business Online
Why Do Dealer Need Business Online? ,[object Object],[object Object],[object Object],[object Object],WEBSITE SOLUTIONS PROSPECT MARKETING ADVERTISING PROSPECT VEHICLE PURCHASE SERVICE PARTS / ACCESSORIES Buy Online Credit Online Service Online Parts Online Accessories Online
Should Consumers be Able to Buy Cars Online? Consumer-driven Online Vehicle Purchase Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Buy Online Access to Online Vehicle Purchase Process
Customer visits dealer web site Customer searches inventory  or builds a vehicle Customer registers to build and view Quote Lead Manager Lead sent to lead management system Buy Online Quote Process
Dear Ralph,  Thanks for visiting us. The details of the 2008 Camry XLE V6 (800502) you requested can be found below. One of our Camry product specialists will contact you shortly.  VEHICLE INFORMATION ---------------------------------- Type: New - Stock Number: 800502 - VIN: 4T1BE46K28U774535 Year:2008 - Make:Toyota - Model:Camry - Body Style:4dr Sedan XLE V6 Trim:XLE V6 - Model Number: 2554 - Engine: N/A Transmission: Automatic - Color: Graphite  Interior Color: Dark gray - Mileage: 12 PRICING ---------------------------------- MSRP: $18,799.00 –  Discounted ePrice: $17,253.00 For complete vehicle details, visit  View Details of Vehicle   Thank You, 3 rd  Party Inventory Lead or Vehicle Quote Builder Request:  Configurable Automated Email Confirmation Specific to Vehicle Selected
Quote Log All quotes are available for view and management via the administration view of the Quote Builder. At a glance, users can view current status of existing quotes as well as view newly created quotes. Users may search and sort data including the DMS deal number, sales person assignment, stock number or date span. Buy Online
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer View = Dealer View Interaction Buy Online
[object Object],[object Object],[object Object],[object Object],How Will Dealers React?
Questions? Ralph Paglia Director - Digital Marketing [email_address] cell: 505-301-6369 www.RalphRPaglia.com  www.AutomotiveDigitalMarketing.com

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Oem digital marketing business online v1

  • 1. Transactional Dealer Websites Doing Business Online
  • 2.
  • 3.
  • 4.
  • 5. Customer visits dealer web site Customer searches inventory or builds a vehicle Customer registers to build and view Quote Lead Manager Lead sent to lead management system Buy Online Quote Process
  • 6. Dear Ralph, Thanks for visiting us. The details of the 2008 Camry XLE V6 (800502) you requested can be found below. One of our Camry product specialists will contact you shortly. VEHICLE INFORMATION ---------------------------------- Type: New - Stock Number: 800502 - VIN: 4T1BE46K28U774535 Year:2008 - Make:Toyota - Model:Camry - Body Style:4dr Sedan XLE V6 Trim:XLE V6 - Model Number: 2554 - Engine: N/A Transmission: Automatic - Color: Graphite Interior Color: Dark gray - Mileage: 12 PRICING ---------------------------------- MSRP: $18,799.00 – Discounted ePrice: $17,253.00 For complete vehicle details, visit View Details of Vehicle Thank You, 3 rd Party Inventory Lead or Vehicle Quote Builder Request: Configurable Automated Email Confirmation Specific to Vehicle Selected
  • 7. Quote Log All quotes are available for view and management via the administration view of the Quote Builder. At a glance, users can view current status of existing quotes as well as view newly created quotes. Users may search and sort data including the DMS deal number, sales person assignment, stock number or date span. Buy Online
  • 8.
  • 9.
  • 10. Questions? Ralph Paglia Director - Digital Marketing [email_address] cell: 505-301-6369 www.RalphRPaglia.com www.AutomotiveDigitalMarketing.com