Oem digital marketing business online v1


Published on

Oem digital marketing business online v1

Published in: Automotive, Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Oem digital marketing business online v1

  1. 1. Transactional Dealer Websites Doing Business Online
  2. 2. Why Do Dealer Need Business Online? <ul><li>Increase traffic </li></ul><ul><li>Service customers where they are shopping </li></ul><ul><li>Integrated online information and transactions </li></ul><ul><li>Proven capabilities </li></ul>WEBSITE SOLUTIONS PROSPECT MARKETING ADVERTISING PROSPECT VEHICLE PURCHASE SERVICE PARTS / ACCESSORIES Buy Online Credit Online Service Online Parts Online Accessories Online
  3. 3. Should Consumers be Able to Buy Cars Online? Consumer-driven Online Vehicle Purchase Process <ul><li>Automatically generate vehicle specific quotes </li></ul><ul><li>Automate lead responses with a Quote </li></ul><ul><li>Generate more qualified leads </li></ul><ul><li>Control the Sales Process </li></ul><ul><li>Engage customers further down the sales cycle </li></ul><ul><li>Gather extended customer information </li></ul><ul><li>Provide a “Check Out” system for vehicle purchases </li></ul><ul><li>Improve customer satisfaction by ensuring customer’s online experience is consistent with their in-dealer visit </li></ul>
  4. 4. <ul><li>Dealer Website Visit </li></ul><ul><li>Response to Consumer Portal Lead </li></ul><ul><li>Consumer Auction Participation </li></ul><ul><li>Unattended Sales Assistant Interaction </li></ul><ul><li>Sales Staff Initiated Quote is Sent </li></ul>Buy Online Access to Online Vehicle Purchase Process
  5. 5. Customer visits dealer web site Customer searches inventory or builds a vehicle Customer registers to build and view Quote Lead Manager Lead sent to lead management system Buy Online Quote Process
  6. 6. Dear Ralph, Thanks for visiting us. The details of the 2008 Camry XLE V6 (800502) you requested can be found below. One of our Camry product specialists will contact you shortly. VEHICLE INFORMATION ---------------------------------- Type: New - Stock Number: 800502 - VIN: 4T1BE46K28U774535 Year:2008 - Make:Toyota - Model:Camry - Body Style:4dr Sedan XLE V6 Trim:XLE V6 - Model Number: 2554 - Engine: N/A Transmission: Automatic - Color: Graphite Interior Color: Dark gray - Mileage: 12 PRICING ---------------------------------- MSRP: $18,799.00 – Discounted ePrice: $17,253.00 For complete vehicle details, visit View Details of Vehicle Thank You, 3 rd Party Inventory Lead or Vehicle Quote Builder Request: Configurable Automated Email Confirmation Specific to Vehicle Selected
  7. 7. Quote Log All quotes are available for view and management via the administration view of the Quote Builder. At a glance, users can view current status of existing quotes as well as view newly created quotes. Users may search and sort data including the DMS deal number, sales person assignment, stock number or date span. Buy Online
  8. 8. <ul><li>Respond to your Customer </li></ul><ul><li>Dealers and customers may communicate online using Quote Builder to: </li></ul><ul><li>Ask questions </li></ul><ul><li>Schedule test drives </li></ul><ul><li>Request required information </li></ul><ul><li>Notify of deal changes & edits </li></ul><ul><li>Notify of lender financing </li></ul><ul><li>Arrange for delivery </li></ul>Customer View = Dealer View Interaction Buy Online
  9. 9. <ul><li>What we think at AutoNation is [that we should] spend less time worrying about lead generation and spend less time worrying about the tricky words and phrases so that we can get customers to raise their hands so we can call them 13 times in the first two weeks. We think the time is right to give people the keys to the transaction and let them drive. Ten years ago, customers weren’t ready, dealerships certainly weren’t ready, and the technology didn’t work all that well. But our friends in the airline and hotel businesses have shown us that if you give customers the keys to the transaction, they’ll drive. And it will be a better experience for them and they will think better of us and we just might improve our profitability because we are doing something of real value. That’s what AutoNation is going to spend its time on in the next few years—how to take that transaction and push it to the consumer in a simple way. </li></ul><ul><ul><ul><ul><ul><li>-- Gary Marcotte </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Vice President </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>AutoNation </li></ul></ul></ul></ul></ul>How Will Dealers React?
  10. 10. Questions? Ralph Paglia Director - Digital Marketing [email_address] cell: 505-301-6369 www.RalphRPaglia.com www.AutomotiveDigitalMarketing.com