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Gaming & Advertising
1.
Gaming & advertising
2.
Table of contents
Introduction IGA Gaming & advertising Online gaming Q & A Discussion
3.
Introduction http://www.youtube.com/watch?v=71UyCTS1uGE Google
Adsense Reach,Target & Measure To informabout the growingmarket of in- game advertising.
4.
Pepsi invaders (Atari
2600, 1983)
5.
In-gameadvertising (IGA) A
medium to deliveradvertising via games Integrated Tony Hawk’s American Wasteland: Costs $20 million, IGA profits $2 million
6.
7.
Gaming & advertising
Advertisment in games Sponsoring
8.
Gaming & advertising
1992 Zool forAmiga ChupaChups
9.
Gaming & advertising
1994 - 2010 FIFA International Soccer 1993 - 2010 Pro EvolutionSoccer
10.
Online gaming
11.
Online gaming Relativelycheap
Reach Targeting
12.
13.
Conclusion High valuemarket
Sales Marketshare Innovation Integrationwith games Opportunities New entrants Specific targets foradvertising
14.
Q & A
Thankyouforyourattention Are thereanyquestions?
15.
Discussion Ifitwasn’tforgaming &
advertising (IGA), online advertisingwouldbelesssuccessful.
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