This document provides pricing information for direct mail and email marketing services. It lists pricing per lead for mailing lists of various sizes, as well as pricing for email lists and blasts. Mailing lists under 750 leads are $0.48 per lead, while lists over 60,000 leads are priced on a case by case basis. Email lists of 3000-4999 leads are $0.38 per lead, while lists over 200,000 leads are $0.20 per lead. The document also provides two examples of marketing campaigns and their associated costs.

1. Direct Mail / Email Pricing
Effective 8/25/10
For Estimating Only
Projects will be Quoted As Needed
Price Per Lead
Business Snail Mail List Printing / Post Card
# Leads Price 6 x 11 PC 8.5 x 5.47 Postage Total / Lead Mail Fees Design
<750 $ 0.48 $ 1.72 $ 1.64 $ 0.28 $ 2.48 $ 135.00 2 designs 2 revisions rate Price
751-1000 $ 0.40 $ 1.05 $ 1.00 $ 0.28 $ 1.73 $ 145.00 HTML 4 4 85 $ 680.00
1001-2000 $ 0.30 $ 0.73 $ 0.69 $ 0.28 $ 1.31 $ 155.00 PC 4 4 85 $ 680.00
2001-3500 $ 0.29 $ 0.59 $ 0.55 $ 0.28 $ 1.16 $ 255.00 Web Page 4 4 85 $ 680.00
3501-5000 $ 0.26 $ 0.45 $ 0.41 $ 0.28 $ 0.99 $ 365.00
5001-7500 $ 0.20 $ 0.19 $ 0.17 $ 0.28 $ 0.68 $ 455.00
7501-10000 TBD $ 0.16 $ 0.14 $ 0.28 TBD $ 555.00
10001-30000 TBD $ 0.10 $ 0.09 $ 0.28 TBD $ 1,500.00
30001-59000 TBD $ 0.08 $ 0.07 $ 0.28 TBD $ 2,500.00
60000 TBD $ 0.07 $ 0.06 $ 0.28 TBD $ 2,900.00
Business eMail List Price / Lead To:
# Leads Price Low End High End Blast Reblast
3000-4999 $ 0.38 $ 1,140.00 $ 1,900.00 $ 0.38 $ 0.19
5000-10000 $ 0.44 $ 2,640.00 $ 4,400.00 $ 0.44 $ 0.22
10001-20000 $ 0.40 $ 4,000.00 $ 8,000.00 $ 0.40 $ 0.20
20001-35000 $ 0.33 $ 6,600.00 $ 11,550.00 $ 0.33 $ 0.17
35001-50000 $ 0.30 $ 10,500.00 $ 15,000.00 $ 0.30 $ 0.15
50001-100000 $ 0.23 $ 11,500.00 $ 23,000.00 $ 0.23 $ 0.12
100001--200000 $ 0.20 $ 20,000.00 $ 40,000.00 $ 0.20 $ 0.10
eMail list purchases have a minimum requirement of 3000.
All reblasts are 50% (same message to same people).
They need to be at least 7-10 days apart.
Reblasts need to be done within 45 days of each other.
We do offer a 20% discount for undelivered and bounced emails but that doesn’t go below the minimums.
Example 1 Example 2
500 Snail Mail 6 x 11 PCs at 1 / Week Over 6 Weeks 3000 Snail Mail 6 x 11 PCs and eMail Alternate Every Other Week for 6 Weeks
List $ 240.00 Snail List $ 870.00
Print PC $ 1,770.00 PCs = 500x6 weeks eMail List $ 1,140.00
Postage $ 900.00 Print PC $ 1,440.00 note 3000 x 3 weeks = 9000 PCs
Post and Mail $ 255.00 Postage $ 2,520.00
Design $ 680.00 Post and Mail $ 550.00
$ 3,845.00 eMail Blast $ 1,140.00
eMail ReBlast $ 1,152.00
Design PC $ 680.00
Design eMail $ 680.00
$ 10,172.00