udaanCapital offers innovative solutions for small & medium businesses to tackle their credit and collection management issues through a technology-first approach. We help businesses to grow their sales with purchase financing and expand their supply-side with receivables financing. Interested to know more: Let's WhatsApp - 9916442519 LinkedIn: https://www.linkedin.com/in/connectrahulsaha/

1. Working Capital Simplified

2. udaan – Integrated B2B platform
Buyers Sellers
Economical
Fast
Efficient
Problems
Addressed
Commerce
marketplace
Credit
Logistics
Payments
Large selection
Price transparency
Shorter purchase cycles
Extended Credit
Ability to earn
Cash Discounts*
On demand orders
Easy tracking and refunds
End to End customer support
Easy payment options
Easy reconciliation of
payments
Lower distribution cost
Pan India reach
Digital Marketing channel
Accelerate receivables
Off Balance Sheet Financing
Warehousing facilities
Shorter working capital
cycles Hassle-free delivery
Timely payment collection
Easy reconciliation of
collections
From…
…To
Costly
Slow
Wasteful

3. Journey of udaan
2016
50+ Employees
Clothing Category
2017
Expansion to
Electronics, Food,
FMCG & Other
Categories
2018
India’s Fastest Unicorn
($1.2 Bn Valuation)
2019
Investors Belief
strengthens
($2.8 Bn Valuation)
2020
10 + Product
Categories
2,500+ Brands
udaanCapital
udaanExpress
2021
No. 1 B2B
E-Commerce
25,000
Suppliers
3 Mn +
Retailers
25 +
Warehouses
2500 +
Brands
3 Mn+ monthly
Transactions
12000 +
Pin codes
1000 +
Cities
1200 Crs
monthly GMV
Amod Malviya
Ex-CTO Flipkart,
IIT KGP
Sujeet Kumar
Ex-Supply Chain Head,
Flipkart, IIT Delhi
Vaibhav Gupta
Flipkart, McKinsey, Trilogy
IIT Delhi, UVA

4. udaanCapital – Fintech platform
Fintech arm of udaan group catering to last mile
channel of brands across tier 1, 2 & 3 cities
End-to-end working capital management and financing
solutions focussed on SMEs, startups and corporates
Partnered with over 3K sellers and 2.5 lakh
retailers since Dec 2018
Robust underwriting framework using traditional
and alternate data points
More than 7000 Cr of disbursals processed
till date working with multiple lending partner
Scalable, technological led solutions for large
scale rollout

5. Stakeholder needs
Sells raw materials on
credit payment terms
Raw Material
Supplier
Cash flow management
Efficient inventory
management
Sells goods on
advance/credit
payment terms
Brand/
Manufacturer
Faster collection
A/R and A/P Management
Visibility of secondary sales
Sells good on credit
terms and offer cash
discount for advance
payment
Distributor
Credit for Retailers
Analytics on the go
Flexible collateral free working
capital
Dealer/Retailer
Flexibility of cash
discount and trade
credit
Well positioned to meet the needs across the value chain by offering robust Working Capital Management & flexible Invoice Financing Solutions

6. Receivables Management
Analytics on the go
Automated reminders and
follow ups
Collections Service
Calling for follow ups
Legal Interventions
Recovery
Invoice Financing for all the partners in the ecosystem.
Customized programs to include cashbacks* and extended credit
Invoice Financing
Credit buy with subvention
(Cash Back* for borrower)
*Through subvention from Seller
Credit buy w/o subvention
(Interest bearing model)
Working Capital Management#
Technology led receivable management solutions suited for
small businesses to manage collections and recover
outstanding dues
Working Capital Financing
-----------------------
Suite of Products for all your business needs
#For Small Enterprises and MSMEs only

7. udaanCapital – Credit Buy with subvention (CD)
udaanCapital
App
Pay udaanCapital
anytime between
Day 1-45 and avail
attractive Cashback
Pay Seller on Day 1
after deducting Cash
Discount
(pre-negotiated)
Sell Goods on Day 0
(assuming credit period of 15 days)
Counterparty confirms invoice
udaanCapital approves invoice
1 Seller or Buyer uploads invoice
2
3
4 Buyer pays Seller via app
Buyer pays UC as per agreed credit terms
5
The program can be structured for both legs i.e.
Primary transaction between Brand and Distributor or
Last Mile between Distributor and Retailer
Buyer
(Db/Retailer)
Seller
(Brand/Db)

8. udaanCapital – Credit Buy without subvention (CD)
udaanCapital
App
Buyer
(Db/Retailer)
Pay udaanCapital
anytime between
Day 31-60
Seller
(Brand/Db)
Pay Seller
on Day 30
Sell Goods on Day 0
(assuming credit period of 30 days)
Counterparty confirms invoice
udaanCapital approves invoice
1 Seller or Buyer uploads invoice
2
3
4 Buyer pays Seller via UC app
Buyer pays UC as per agreed credit terms
5
The program can be structured for both legs i.e.
Primary transaction between Brand and Distributor or
Last Mile between Distributor and Retailer

9. Value proposition for Brands
▪ Increasing sales by infusing working capital (without recourse to Brand) in the distribution channel (both for distributor
and retailer leg)
▪ Improved visibility of primary and secondary sales through our customised anchor dashboard
▪ Receivables acceleration in an off balance sheet structure (Credit Buy with subvention)
▪ Increasing the rotation in the distribution channel via behaviour shaping of buyers using our bespoke cash back model
▪ Improving the discipline in the distribution channel in terms of timely payments
▪ Increased stickiness of buyers and increasing brand loyalty

10. What our customers say about us?
Unlocked the potential of
our business receivables &
shortened our
working capital cycle
Mr. Mayur
Manufacturer
Food FMCG
We can get the money
within hours through
the App
Mr. Ravi
Wholeseller
Consumer Electronics
Simple documentation
coupled with fast approval
and disbursal has helped
me in my times of need.
Mr. Ashish
Distributor
Pharma
With the help of Udaan
Capital’s vendor financing
module,
we could leverage our
customer credit cycles.
Mr. Balaji
Manufacturer
Clothing
They have got a Rockstar
team which is helpful and
Supportive 24X7. Wishing
more power to udaan
Capital!
Mr. Avinash
Distributor
Food FMCG
udaanCapital has
helped me grow my
business exponentially
Mr. Simardeep
Retailer
Mobile Accessories

11. udaanCapital – Why Partner with us?
Seamless user experience and technology based scalable working capital management solutions.
Customized invoice financing solutions structured to replicate the trade credit in the business.
Fast paced decisioning complimenting the growth of borrower’s business.
Off Balance Sheet & Non-collateral backed financing for easy access and wider reach
Servicing PAN India to 80+ cities and growing

12. Some of our exciting products for MSMEs
MSME Corner

13. udaanCapital – Receivables Management
With udaanCapital Receivables Management solution, MSMEs can….
Reduce their
Days Sales Outstanding (DSO)
Recover their bad debts
Streamline their
collection operations
Get end to end
visibility and reporting
Automate
follow-ups
Analyse your
sales, purchase and
business trends
Collection and
payment services

14. udaanCapital – Collections Service
End-to-end Collections Management at the click of a button ||
Invoice Date Automated notification about invoice number,
amount and due date
Credit Period
D = -7
D = 0
D = +7
Gentle reminders (automated) by Whatsapp, SMS
and email. Content and frequency customized as
per debtor.
7 < D < 60
Regular calling to follow-up. Resolve and
reconcile ledgers. Field visits to pick up cash
cheque, PDC etc
D > 60
Increased urgency and frequency of visits
Demand notice and legal notice
Dispute resolution
Cheque bounce and other legal recourse
Skip tracing
Due Date
Collection Services
Soft Follow-Up
Recovery
6 Lakh+
calls per month
1000+
Strong team of
collection experts
350+
Cities served
across India
In house legal
expertise & network
across India
Single window solution
for all stages of
collection process
100 Cr
collected per month
across states
without any unethical
practices
Zero cost onboarding || Success based recovery commissions
Illustrative
Example

15. bizNumbers
Track your sales & purchases from your mobile with access to GST
Business Data
Access your business data through GST portal
in 30 seconds
Simple and easy to use dashboard to give you a
overview of your business performance
Keep track of your sales and purchases data and
insights for any period of time
Get more details about your customers and
suppliers. Analyze at various levels - i.e. by region,
by invoice or by time period
Share relevant reports / details with customers /
suppliers / team members in one click

16. ChequeList
A smart tool to manage all your cheque payments and collections
Upload pictures of your cheques and track them
on your mobile
Automatic reminder when your post-dated cheques
are due for payment or deposit
Link cheques to your customers / suppliers
and contact them instantly about due dates /
payment status
Track all your cheques and get alerts about the
bank balance required - Avoid cheque bounce
View all added, received, issued, expired and
encashed cheques for any period of time.

17. THANK YOU
For any enquiries, references or feedback, please write to
alliances@udaancapital.com
The information contained in this PPT deck is confidential in nature for the sole purpose of exploring potential business opportunities and shall not
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