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1. Namaste
Bhasha
2011
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
2. Objective
Encourage use of Indian
Languages on Mobile Phone
“Use of mobile phone as a
vernacular teaching tool”
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
3. How do you teach?
• Phonological
+
Orthographic
awareness
• Oral
vocabulary
knowledge
• PhoneBc
decoding
• Word
idenBficaBon
• Spelling
• Lexical
inference
• Morphological
awareness
• Sentence-‐level
reading
comprehension
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
4. Where do we begin?
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
5. Research Conducted
• 1.159 billion mobile subscribers by 2013
• 25-35 years is the single largest mobile user group. 19-24 years highest
penetration
• 1 out of 5 Indian as a mobile
• North zone largest mobile region. Mobile penetration highest in east zone.
• Students biggest user community followed by self employed.
• Average mobile users per household is 2.05 and average ‘active’ mobile
connections per user is 1.17
• Mumbai’ circle tops among urban areas with 10.4% urban mobile subscribers.
• Largest Subscriber base: Maharashtra with 5.9 million subscribers
• 93 % connections are Prepaid.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
6. Target Audience
Age
Group:
18
Years
–
35
Years
Prime
Occupa1on:
SoOware
Engineer,
Management
Experts,
Etc.,
Students
Loca1ons:
Bangalore,
Gurgaon,
Hyderabad,
Noida,
Mumbai,
and
other
Metropolitan
ciBes
of
the
country
Target
Phones:
Nokia
N8
and
Nokia
C6
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
7. Home
and
Office,
College
People
use
their
phones
very
differently
at
home
and
their
workplace.
While
at
work,
they
might
use
applicaBons
for
viewing
emails
and
surfing
the
web,
and
calling
business
Mobile
Phone
Usage
contacts
whereas
at
home,
they
might
kick
Music
was
the
most
popular
back
text
their
loved
ones,
or
even
play
with
Games
and
other
apps
sudoku
coming
in
at
second
place.
Commu1ng
Our
target
users
typically
spend
0.5
hr-‐
1
hr
commuBng
everyday.
During
this
Bme
they
use
their
phones
for
gaming,
music,
and
Internet
browsing.
Social
Networking
The
element
of
social
networking
has
gained
popularity
in
recent
years.
Popular
sites
such
as
Facebook,
TwiZer,
and
Orkut,
play
an
important
role
in
everyone’s
life.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
8. Observed Patterns
40
35
30
25
20
15
10
5
0
Internet
Browsing
Listening
to
Music
Gaming
Social
Networking
Exploring
New
ApplicaBon
Mobile phone usage patterns of target group
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
9. Task Flow
Typical
day
of
a
soOware
professional
in
urban
area
6:00
7.00
8.00
9.00
10.00
11.00
12.00
13.00
14.00
15.00
16.00
17.00
18.00
19.00
20.00
21.00
22.00
23.00
Alarm
in
Finishes
Boards
the
Checks
SMS
Rushes
to
a
Comes
out
12:00
back
Goes
to
Gets
back
3:30
goes
Comes
back
Texts
her
Finishes
Reaches
Gets
of
Gets
call
Reaches
Sets
up
mobile
ablu1ons
bus
and
from
boy
mee1ng.
of
the
at
desk.
lunch
to
work
for
coffee.
to
work.
boy
friend
phone
rings
Checks
1me
listens
to
friend.
Puts
her
mee1ng
at
Checks
Has
a
stroll
Feels
sleepy
Sends
SMS
again.
her
mall.
out
from
home
at
alarm.
Snoozes
it
in
her
songs
from
None.
phone
in
11:30
mails.
with
at
2:30.
to
friend
works
work.
Does
lot
shopper father.
and
Listens
Wakes
aRer
mobile.
Cell
phone.
Sends
me
a
silent
Turns
on
Works.
friends.
Plugs
music
confirming
Starts
off
window
s
stop
at
Calls
her
watches
to
songs
25
minutes
SMS
her
Meets
“forget
me
mode.
the
mobile
Gets
a
Calls
her
from
cell
their
post
friend
that
friend
on
not”
to
“general
phone
call
boy
friend
phone.
office
trip
to
shoppin 9:00
boy
TV
for
1
on
the
she
is
on
the
next
message.
Mode”.
from
at
1:45
and
to
shoppers
shopper g,
finally
friend
hour.
phone
the
way
to
stop.
They
Reaches
Checks
for
roommate.
gets
happy
stop.
s
stop.
gets
into
again
Flips
lying
in
the
bus
both
chat
office
by
SMS
from
Tells
about
lis1ng
to
stop.
1ll
office.
9:30
Boy
friend.
a
deal
in
the
ring
Gets
into
shopper channel.
bed.
Eats
idly
Finds
one.
shoppers
tone
:
her
an
auto.
s
stop.
SMSes
Sleeps
sambar
on
Replies.
stop.
Plan
favourite
Sells
her
Message boy
off.
the
way
2
such
to
go
aRer
song
conversa1o office
friend
s
her
friend
ns
go.
that
she
boy
again.
Goes
to
is
on
the
friend.
coffee
with
friends.
way.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
10. Language Matrix
User
Mother Tongue Secondary Language
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
11. ‘Where is the motivation behind
learning a new language?’
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
12. Reasons
New
Place
=
New
Language
Scenarios:
• To
deal
with
the
auto
drivers
and
the
bus
conductors
• To
deal
with
the
local
shopkeepers
while
shopping
• To
communicate
with
the
relaBves,
friends
and
neighbors
at
the
home
town.
• To
gain
acceptance
in
society
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
13. Personas and Scenarios
Nidhi
Sharma
(19)
Student
at
Pune
University.
Sociology.
Reason
to
learn
new
language:
To
experience
Pune,
communicate,
explore
and
experience
Maharashtra.
Pravesh
Chauhan
(28)
SoRware
Professional
in
Bengaluru
Reason
to
learn
new
language:
To
communicate
in
Kannada
with
local
shopkeepers,
auto
rickshaw
drivers,
etc.
Malika
Kapoor
(25)
Design
Researcher
in
Chennai
Reason
to
learn
new
language:
She
travels
a
lot
to
conduct
ethnography
studies,
Her
division
is
the
south
region.
Needs
to
learn
basic
words
in
many
languages.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
17. Idea: Use Social Networking
as motivation to play
The idea of competing against
friends, is exciting and
a reason to play
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
18. A social network game, to help people discover
a language of their choice
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
19. Vijeta
‘Vijeta’
is
a
social
network
game
which
helps
users
learn
a
new
language
of
their
choice.
The
game
starts
with
the
user
portraying
to
be
a
king
who
has
to
explore
and
expand
his
empire.
In
order
to
do
so,
he
must
acquire
knowledge
(in
this
case,
leZers
and
words
of
a
language
he
wants
to
learn).
IniBally
users
are
awarded
easy
leZers
of
the
alphabet
which
can
be
used
to
make
basic
words.
Users
must
complete
challenges
and
tasks
with
the
server
to
learn
more
leZers
and
words
in
order
to
play
and
build
their
empire.
As
the
game
progresses
,
users
will
get
the
opBon
of
challenging
friends
or
other
compeBtors.
This
moBvates
the
user
to
expand
his
empire
.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
20. Vijeta Plot: You are the new king!
Become the
Local Language
King
Expand your empire
with your knowledge
of languages
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
21. Game Flow
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
22. Exploring ‘Vijeta’
Let’s Play !
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
25. Player Badge (Menu) Location Discovery Game Characters
Game Events
Progression
Indicators
Map shown in game loosely based on the city player is playing in.
This is determined via the LANQU server.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
26. As you progress, the game adapts it’s environment
Game Environment
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
27. As your progress, the kingdom becomes more
green (more prosperous). As you progress
through the game, new challenges become
available, which provide you with the
opportunity to learn new words
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
28. Exploring the city through real landmarks
Playing Tourist...
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
29. Discover real locations in your city.
Since the map environment is similar
to the map of the city you are playing in,
locations shown are somewhat accurate.
Explore your city to unlock location
Based challenges.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
30. How to discover new letters
Starting with basics
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
31. Help your subjects to achieve their goals
and be rewarded with letters and words.
Win your subject’s loyalty by helping them
and expand your kingdom. These are
simple gesture based games which uses
the phone’s touch capability.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
32. After completing the challenge, you are rewarded with letters and associated words
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
33. Reviewing what you learnt
‘Word’ Bank
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
34. All learnt letters and words can be
accessed through the badge menu.
Letters are shown here with their phonetic
pronunciation. By selecting the letter, and
then the words tab, one can filter the words
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
36. To get you prepared for online play, at the
climax of every level progression, you will
be challenged by the CPU king.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
41. Playing with friends on the LANQU server
Hey you! Let’s play
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
42. Play against your friends on LANQU cloud,
either challenge them, or team up with
them to acquire knowledge and make your
kingdom more prosperous
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
43. Before setting out on your adventure, set
your kingdom password, as a defense
measure against invading players.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
45. You can collaborate with your friends or other
online players by dragging your badge to
theirs them.
Once your invitation is accepted the link
between you and your colleague will be shown
with a green line.
Red= Offline, Green= Online
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
46. Attack other kings by double tapping on their badge.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
47. Location Change
Alvida Delhi….
Enri Bengaluru
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
48. Discover real locations in your city. Since the map environment is similar
To the map of the city you are playing in, locations shown are somewhat accurate.
Explore your city to unlock location. Based challenges
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
49. Technical Considerations
• PRS connection would be required play online.
G
- Nokia Lanqu< Tele communications Service Provider< User’s Phone
• Software updates will be accessed through Nokia Servers directly. Handset
would need to be connected to a PC.
- Nokia Lanqu < User’s PC < User’s Phone
• layer notifications can be pushed through SMS
P
• okia should charge only for the ‘Online play’ part of the game.
N
• okia can hold national LanQu tournaments and quests, to encourage users to
N
play.
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru
50. Team Shiksha: Rahul, Nishant, Aravind
Thank you!
Team
Siksha,
Nokia
Bhasha
2011,
Bengaluru