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          Bhasha	
  2011	
  

           Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Objective



              Encourage use of Indian
            Languages on Mobile Phone


            “Use of mobile phone as a
             vernacular teaching tool”

                  Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
How do you teach?



  •    Phonological	
  +	
  Orthographic	
  awareness	
  
  •    Oral	
  vocabulary	
  knowledge	
  
  •    PhoneBc	
  decoding	
  
  •    Word	
  idenBficaBon	
  
  •    Spelling	
  
  •    Lexical	
  inference	
  
  •    Morphological	
  awareness	
  
  •    Sentence-­‐level	
  reading	
  comprehension	
  



                                  Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Where do we begin?



   Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Research Conducted

    • 1.159 billion mobile subscribers by 2013

    •  25-35 years is the single largest mobile user group. 19-24 years highest
    penetration

    •  1 out of 5 Indian as a mobile

    •  North zone largest mobile region. Mobile penetration highest in east zone.

    •  Students biggest user community followed by self employed.
    •  Average mobile users per household is 2.05 and average ‘active’ mobile
    connections per user is 1.17
    •  Mumbai’ circle tops among urban areas with 10.4% urban mobile subscribers.
    •  Largest Subscriber base: Maharashtra with 5.9 million subscribers
    •  93 % connections are Prepaid.
                                Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Target Audience



 Age	
  Group:	
  18	
  Years	
  –	
  35	
  Years	
  
 Prime	
  Occupa1on:	
  SoOware	
  
 Engineer,	
  Management	
  Experts,	
  Etc.,	
  
 Students	
  

 Loca1ons:	
  Bangalore,	
  Gurgaon,	
  
 Hyderabad,	
  Noida,	
  Mumbai,	
  and	
  
 other	
  Metropolitan	
  ciBes	
  of	
  the	
  
 country	
  

 Target	
  Phones:	
  Nokia	
  N8	
  and	
  Nokia	
  
 C6	
  
                                          Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Home	
  and	
  Office,	
  College	
  
                                                   People	
  use	
  their	
  phones	
  very	
  differently	
  at	
  
                                                   home	
  and	
  their	
  workplace.	
  While	
  at	
  work,	
  
                                                   they	
  might	
  use	
  applicaBons	
  for	
  viewing	
  emails	
  
                                                   and	
  surfing	
  the	
  web,	
  and	
  calling	
  business	
  
                                                                                                                                                 Mobile	
  Phone	
  Usage	
  
                                                   contacts	
  whereas	
  at	
  home,	
  they	
  might	
  kick	
                                 Music	
  was	
  the	
  most	
  popular	
  
                                                   back	
  text	
  their	
  loved	
  ones,	
  or	
  even	
  play	
                               with	
  Games	
  and	
  other	
  apps	
  
                                                   sudoku	
                                                                                      coming	
  in	
  at	
  second	
  place.	
  	
  


Commu1ng	
  
Our	
  target	
  users	
  typically	
  spend	
  
0.5	
  hr-­‐	
  1	
  hr	
  commuBng	
  
everyday.	
  During	
  this	
  Bme	
  they	
  
use	
  their	
  phones	
  for	
  gaming,	
  
music,	
  and	
  Internet	
  browsing.	
  	
                                             Social	
  Networking	
  
                                                                                        The	
  element	
  of	
  social	
  
                                                                                        networking	
  has	
  gained	
  
                                                                                        popularity	
  in	
  recent	
  years.	
  
                                                                                        Popular	
  sites	
  such	
  as	
  Facebook,	
  
                                                                                        TwiZer,	
  and	
  Orkut,	
  play	
  an	
  
                                                                                        important	
  role	
  in	
  everyone’s	
  life.	
  	
  



                                                                       Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Observed Patterns


       40	
  

       35	
  

       30	
  

       25	
  

       20	
  

       15	
  

       10	
  

         5	
  

         0	
  
                 Internet	
  Browsing	
       Listening	
  to	
  Music	
             Gaming	
                  Social	
  Networking	
     Exploring	
  New	
  
                                                                                                                                           ApplicaBon	
  


                                            Mobile phone usage patterns of target group
                                                          Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Task Flow


                                                                                                          Typical	
  day	
  of	
  a	
  soOware	
  professional	
  in	
  urban	
  area	
  
6:00	
               7.00	
                 8.00	
               9.00	
                 10.00	
                 11.00	
              12.00	
                13.00	
                  14.00	
               15.00	
             16.00	
              17.00	
             18.00	
               19.00	
            20.00	
                   21.00	
            22.00	
              23.00	
  
Alarm	
  in	
        Finishes	
             Boards	
  the	
      Checks	
  SMS	
        Rushes	
  to	
  a	
     Comes	
  out	
       12:00	
  back	
        Goes	
  to	
             Gets	
  back	
        3:30	
  goes	
      Comes	
  back	
      Texts	
  her	
      Finishes	
            Reaches	
          Gets	
  of	
              Gets	
  call	
     Reaches	
            Sets	
  up	
  
mobile	
             ablu1ons	
             bus	
  and	
         from	
  boy	
          mee1ng.	
               of	
  the	
          at	
  desk.	
          lunch	
                  to	
  work	
          for	
  coffee.	
     to	
  work.	
        boy	
  friend	
  
phone	
  rings	
     Checks	
  1me	
        listens	
  to	
      friend.	
              Puts	
  her	
           mee1ng	
  at	
       Checks	
               Has	
  a	
  stroll	
     Feels	
  sleepy	
                         Sends	
  SMS	
       again.	
  
                                                                                                                                                                                                                                                                        her	
                 mall.	
            out	
                     from	
             home	
  at	
         alarm.	
  
Snoozes	
  it	
      in	
  her	
            songs	
  from	
      None.	
                phone	
  in	
           11:30	
              mails.	
               with	
                   at	
  2:30.	
                             to	
  friend	
       works	
             work.	
               Does	
  lot	
      shopper                   father.	
          and	
                Listens	
  
Wakes	
  aRer	
      mobile.	
              Cell	
  phone.	
     Sends	
  me	
  a	
     silent	
                Turns	
  on	
        Works.	
               friends.	
               Plugs	
  music	
                          confirming	
                              Starts	
  off	
        window	
           s	
  stop	
  at	
  	
     Calls	
  her	
     watches	
            to	
  songs	
  
25	
  minutes	
      SMS	
  her	
           Meets	
              “forget	
  me	
        mode.	
                 the	
  mobile	
      Gets	
  a	
            Calls	
  her	
           from	
  cell	
                            their	
  post	
  
                     friend	
  that	
       friend	
  on	
       not”	
                                         to	
  “general	
     phone	
  call	
        boy	
  friend	
          phone.	
                                  office	
  trip	
  
                                                                                                                                                                                                                                                                        to	
                  shoppin            9:00	
                    boy	
              TV	
  for	
  1	
     on	
  the	
  
                     she	
  is	
  on	
      the	
  next	
        message.	
                                     Mode”.	
             from	
                 at	
  1:45	
  and	
                                                to	
  shoppers	
                         shopper               g,	
  finally	
                               friend	
           hour.	
              phone	
  
                     the	
  way	
  to	
     stop.	
  They	
      Reaches	
                                      Checks	
  for	
      roommate.	
            gets	
  happy	
                                                    stop.	
                                  s	
  stop.	
          gets	
  into	
                               again	
            Flips	
              lying	
  in	
  
                     the	
  bus	
           both	
  chat	
       office	
  by	
                                   SMS	
  from	
        Tells	
  about	
       lis1ng	
  to	
  
                     stop.	
                1ll	
  office.	
       9:30	
                                         Boy	
  friend.	
     a	
  deal	
  in	
      the	
  ring	
  
                                                                                                                                                                                                                                                                        Gets	
  into	
        shopper                                                         channel.	
           bed.	
  
                     Eats	
  idly	
                                                                             Finds	
  one.	
      shoppers	
             tone	
  :	
  her	
                                                                                          an	
  auto.	
         s	
  stop.	
                                                    SMSes	
              Sleeps	
  
                     sambar	
  on	
                                                                             Replies.	
           stop.	
  Plan	
        favourite	
                                                                                                 Sells	
  her	
        Message                                                         boy	
                off.	
  
                     the	
  way	
                                                                               2	
  such	
          to	
  go	
  aRer	
     song	
  
                                                                                                                conversa1o           office	
  
                                                                                                                                                                                                                                                                        friend	
              s	
  her	
                                                      friend	
  
                                                                                                                ns	
  go.	
                                                                                                                                             that	
  she	
         boy	
                                                           again.	
  
                                                                                                                Goes	
  to	
                                                                                                                                            is	
  on	
  the	
     friend.	
  
                                                                                                                coffee	
  with	
  
                                                                                                                friends.	
                                                                                                                                              way.	
  




                                                                                                                                            Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Language Matrix




                  User
                         Mother Tongue                             Secondary Language




                            Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
‘Where is the motivation behind
  learning a new language?’



         Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Reasons




        New	
  Place	
  =	
  New	
  Language	
  


Scenarios:	
  

• To	
  deal	
  with	
  the	
  auto	
  drivers	
  and	
  the	
  bus	
  
 	
  
conductors	
  
• To	
  deal	
  with	
  the	
  local	
  shopkeepers	
  while	
  shopping	
  
 	
  
• To	
  communicate	
  with	
  the	
  relaBves,	
  friends	
  and	
  
 	
  
neighbors	
  at	
  the	
  home	
  town.	
  
• To	
  gain	
  acceptance	
  in	
  society	
  
 	
  
                                                    Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Personas and Scenarios


          Nidhi	
  Sharma	
  (19)	
  Student	
  at	
  Pune	
  University.	
  Sociology.	
  	
  
          Reason	
  to	
  learn	
  new	
  language:	
  To	
  experience	
  Pune,	
  communicate,	
  explore	
  and	
  
          experience	
  Maharashtra.	
  



           Pravesh	
  Chauhan	
  (28)	
  SoRware	
  Professional	
  in	
  Bengaluru	
  
           Reason	
  to	
  learn	
  new	
  language:	
  To	
  communicate	
  in	
  Kannada	
  with	
  local	
  shopkeepers,	
  
           auto	
  rickshaw	
  drivers,	
  etc.	
  




           Malika	
  Kapoor	
  (25)	
  Design	
  Researcher	
  in	
  Chennai	
  
           Reason	
  to	
  learn	
  new	
  language:	
  She	
  travels	
  a	
  lot	
  to	
  conduct	
  ethnography	
  studies,	
  Her	
  
           division	
  is	
  the	
  south	
  region.	
  Needs	
  to	
  learn	
  basic	
  words	
  in	
  many	
  languages.	
  
                                           Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
But wait….



Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
‘How to encourage them to
   use our application ?’



       Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Idea: Use Social Networking
    as motivation to play


The idea of competing against
    friends, is exciting and
        a reason to play

       Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
A social network game, to help people discover
           a language of their choice

             Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Vijeta


                        ‘Vijeta’	
  is	
  a	
  social	
  network	
  game	
  which	
  helps	
  users	
  learn	
  a	
  
                        new	
  language	
  of	
  their	
  choice.	
  

                        The	
  game	
  starts	
  with	
  the	
  user	
  portraying	
  to	
  	
  be	
  a	
  king	
  who	
  
                        has	
  	
  to	
  explore	
  and	
  expand	
  his	
  empire.	
  In	
  order	
  to	
  do	
  so,	
  
                        he	
  must	
  acquire	
  	
  knowledge	
  	
  (in	
  this	
  case,	
  leZers	
  and	
  
                        words	
  of	
  a	
  language	
  he	
  wants	
  to	
  learn).	
  IniBally	
  users	
  are	
  
                        awarded	
  easy	
  leZers	
  of	
  the	
  alphabet	
  which	
  can	
  be	
  used	
  to	
  
                        make	
  basic	
  words.	
  Users	
  must	
  complete	
  challenges	
  and	
  
                        tasks	
  with	
  the	
  server	
  to	
  learn	
  more	
  leZers	
  and	
  words	
  in	
  
                        order	
  to	
  play	
  and	
  build	
  their	
  empire.	
  

                        As	
  the	
  game	
  progresses	
  ,	
  users	
  will	
  get	
  the	
  opBon	
  of	
  
                        challenging	
  friends	
  or	
  other	
  compeBtors.	
  This	
  moBvates	
  
                        the	
  user	
  to	
  expand	
  his	
  empire	
  .	
  
         Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Vijeta Plot: You are the new king!



                                                                               Become the
                                                                             Local Language
                                                                                   King

                                                                     Expand your empire
                                                                     with your knowledge
                                                                         of languages

                             Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Game Flow




            Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Exploring ‘Vijeta’




                        Let’s Play !



                     Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Game Environment



Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Player Badge (Menu)               Location Discovery                         Game Characters




Game Events
                                                                                                         Progression
                                                                                                         Indicators




              Map shown in game loosely based on the city player is playing in.
                        This is determined via the LANQU server.


                                 Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
As you progress, the game adapts it’s environment




                   Game Environment



                           Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
As your progress, the kingdom becomes more
                               green (more prosperous). As you progress
                               through the game, new challenges become
                               available, which provide you with the
                               opportunity to learn new words




Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Exploring the city through real landmarks




                         Playing Tourist...



                            Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Discover real locations in your city.
                               Since the map environment is similar
                               to the map of the city you are playing in,
                               locations shown are somewhat accurate.

                               Explore your city to unlock location
                               Based challenges.


Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
How to discover new letters




                   Starting with basics



                              Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Help your subjects to achieve their goals
                               and be rewarded with letters and words.

                               Win your subject’s loyalty by helping them
                               and expand your kingdom. These are
                               simple gesture based games which uses
                               the phone’s touch capability.


Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
After completing the challenge, you are rewarded with letters and associated words




                           Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Reviewing what you learnt




                            ‘Word’ Bank



                            Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
All learnt letters and words can be
                               accessed through the badge menu.

                               Letters are shown here with their phonetic
                               pronunciation. By selecting the letter, and
                               then the words tab, one can filter the words



Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Invading other Kingdoms (CPU)




                    Man Vs. Machine



                         Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
To get you prepared for online play, at the
                               climax of every level progression, you will
                               be challenged by the CPU king.




Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Look for changing mood of the CPU king in the badge at the right hand corner



                        Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
‘Sagar’= Ocean. Well done



Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Promoted!



Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Playing with friends on the LANQU server




                   Hey you! Let’s play



                           Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Play against your friends on LANQU cloud,
                               either challenge them, or team up with
                               them to acquire knowledge and make your
                               kingdom more prosperous




Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Before setting out on your adventure, set
                               your kingdom password, as a defense
                               measure against invading players.




Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
You can collaborate with your friends or other
                               online players by dragging your badge to
                               theirs them.

                               Once your invitation is accepted the link
                               between you and your colleague will be shown
                               with a green line.

                               Red= Offline, Green= Online


Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Attack other kings by double tapping on their badge.



           Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Location Change




                  Alvida Delhi….
                  Enri Bengaluru


                   Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Discover real locations in your city. Since the map environment is similar
To the map of the city you are playing in, locations shown are somewhat accurate.

Explore your city to unlock location. Based challenges




                         Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Technical Considerations


    •  PRS connection would be required play online.
     G
        - Nokia Lanqu< Tele communications Service Provider< User’s Phone

    • Software updates will be accessed through Nokia Servers directly. Handset
    would need to be connected to a PC.
         - Nokia Lanqu < User’s PC < User’s Phone

    •  layer notifications can be pushed through SMS
     P

    •  okia should charge only for the ‘Online play’ part of the game.
     N

    •  okia can hold national LanQu tournaments and quests, to encourage users to
     N
    play.



                                 Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  
Team Shiksha: Rahul, Nishant, Aravind




                           Thank you!



                           Team	
  Siksha,	
  Nokia	
  Bhasha	
  2011,	
  Bengaluru	
  

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Siksha iitk 22nd_july_

  • 1. Namaste Bhasha  2011   Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 2. Objective Encourage use of Indian Languages on Mobile Phone “Use of mobile phone as a vernacular teaching tool” Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 3. How do you teach? •  Phonological  +  Orthographic  awareness   •  Oral  vocabulary  knowledge   •  PhoneBc  decoding   •  Word  idenBficaBon   •  Spelling   •  Lexical  inference   •  Morphological  awareness   •  Sentence-­‐level  reading  comprehension   Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 4. Where do we begin? Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 5. Research Conducted • 1.159 billion mobile subscribers by 2013 •  25-35 years is the single largest mobile user group. 19-24 years highest penetration •  1 out of 5 Indian as a mobile •  North zone largest mobile region. Mobile penetration highest in east zone. •  Students biggest user community followed by self employed. •  Average mobile users per household is 2.05 and average ‘active’ mobile connections per user is 1.17 •  Mumbai’ circle tops among urban areas with 10.4% urban mobile subscribers. •  Largest Subscriber base: Maharashtra with 5.9 million subscribers •  93 % connections are Prepaid. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 6. Target Audience Age  Group:  18  Years  –  35  Years   Prime  Occupa1on:  SoOware   Engineer,  Management  Experts,  Etc.,   Students   Loca1ons:  Bangalore,  Gurgaon,   Hyderabad,  Noida,  Mumbai,  and   other  Metropolitan  ciBes  of  the   country   Target  Phones:  Nokia  N8  and  Nokia   C6   Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 7. Home  and  Office,  College   People  use  their  phones  very  differently  at   home  and  their  workplace.  While  at  work,   they  might  use  applicaBons  for  viewing  emails   and  surfing  the  web,  and  calling  business   Mobile  Phone  Usage   contacts  whereas  at  home,  they  might  kick   Music  was  the  most  popular   back  text  their  loved  ones,  or  even  play   with  Games  and  other  apps   sudoku   coming  in  at  second  place.     Commu1ng   Our  target  users  typically  spend   0.5  hr-­‐  1  hr  commuBng   everyday.  During  this  Bme  they   use  their  phones  for  gaming,   music,  and  Internet  browsing.     Social  Networking   The  element  of  social   networking  has  gained   popularity  in  recent  years.   Popular  sites  such  as  Facebook,   TwiZer,  and  Orkut,  play  an   important  role  in  everyone’s  life.     Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 8. Observed Patterns 40   35   30   25   20   15   10   5   0   Internet  Browsing   Listening  to  Music   Gaming   Social  Networking   Exploring  New   ApplicaBon   Mobile phone usage patterns of target group Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 9. Task Flow Typical  day  of  a  soOware  professional  in  urban  area   6:00   7.00   8.00   9.00   10.00   11.00   12.00   13.00   14.00   15.00   16.00   17.00   18.00   19.00   20.00   21.00   22.00   23.00   Alarm  in   Finishes   Boards  the   Checks  SMS   Rushes  to  a   Comes  out   12:00  back   Goes  to   Gets  back   3:30  goes   Comes  back   Texts  her   Finishes   Reaches   Gets  of   Gets  call   Reaches   Sets  up   mobile   ablu1ons   bus  and   from  boy   mee1ng.   of  the   at  desk.   lunch   to  work   for  coffee.   to  work.   boy  friend   phone  rings   Checks  1me   listens  to   friend.   Puts  her   mee1ng  at   Checks   Has  a  stroll   Feels  sleepy   Sends  SMS   again.   her   mall.   out   from   home  at   alarm.   Snoozes  it   in  her   songs  from   None.   phone  in   11:30   mails.   with   at  2:30.   to  friend   works   work.   Does  lot   shopper father.   and   Listens   Wakes  aRer   mobile.   Cell  phone.   Sends  me  a   silent   Turns  on   Works.   friends.   Plugs  music   confirming   Starts  off   window   s  stop  at     Calls  her   watches   to  songs   25  minutes   SMS  her   Meets   “forget  me   mode.   the  mobile   Gets  a   Calls  her   from  cell   their  post   friend  that   friend  on   not”   to  “general   phone  call   boy  friend   phone.   office  trip   to   shoppin 9:00   boy   TV  for  1   on  the   she  is  on   the  next   message.   Mode”.   from   at  1:45  and   to  shoppers   shopper g,  finally   friend   hour.   phone   the  way  to   stop.  They   Reaches   Checks  for   roommate.   gets  happy   stop.   s  stop.   gets  into   again   Flips   lying  in   the  bus   both  chat   office  by   SMS  from   Tells  about   lis1ng  to   stop.   1ll  office.   9:30   Boy  friend.   a  deal  in   the  ring   Gets  into   shopper channel.   bed.   Eats  idly   Finds  one.   shoppers   tone  :  her   an  auto.   s  stop.   SMSes   Sleeps   sambar  on   Replies.   stop.  Plan   favourite   Sells  her   Message boy   off.   the  way   2  such   to  go  aRer   song   conversa1o office   friend   s  her   friend   ns  go.   that  she   boy   again.   Goes  to   is  on  the   friend.   coffee  with   friends.   way.   Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 10. Language Matrix User Mother Tongue Secondary Language Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 11. ‘Where is the motivation behind learning a new language?’ Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 12. Reasons New  Place  =  New  Language   Scenarios:   • To  deal  with  the  auto  drivers  and  the  bus     conductors   • To  deal  with  the  local  shopkeepers  while  shopping     • To  communicate  with  the  relaBves,  friends  and     neighbors  at  the  home  town.   • To  gain  acceptance  in  society     Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 13. Personas and Scenarios Nidhi  Sharma  (19)  Student  at  Pune  University.  Sociology.     Reason  to  learn  new  language:  To  experience  Pune,  communicate,  explore  and   experience  Maharashtra.   Pravesh  Chauhan  (28)  SoRware  Professional  in  Bengaluru   Reason  to  learn  new  language:  To  communicate  in  Kannada  with  local  shopkeepers,   auto  rickshaw  drivers,  etc.   Malika  Kapoor  (25)  Design  Researcher  in  Chennai   Reason  to  learn  new  language:  She  travels  a  lot  to  conduct  ethnography  studies,  Her   division  is  the  south  region.  Needs  to  learn  basic  words  in  many  languages.   Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 14. But wait…. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 15. ‘How to encourage them to use our application ?’ Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 16. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 17. Idea: Use Social Networking as motivation to play The idea of competing against friends, is exciting and a reason to play Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 18. A social network game, to help people discover a language of their choice Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 19. Vijeta ‘Vijeta’  is  a  social  network  game  which  helps  users  learn  a   new  language  of  their  choice.   The  game  starts  with  the  user  portraying  to    be  a  king  who   has    to  explore  and  expand  his  empire.  In  order  to  do  so,   he  must  acquire    knowledge    (in  this  case,  leZers  and   words  of  a  language  he  wants  to  learn).  IniBally  users  are   awarded  easy  leZers  of  the  alphabet  which  can  be  used  to   make  basic  words.  Users  must  complete  challenges  and   tasks  with  the  server  to  learn  more  leZers  and  words  in   order  to  play  and  build  their  empire.   As  the  game  progresses  ,  users  will  get  the  opBon  of   challenging  friends  or  other  compeBtors.  This  moBvates   the  user  to  expand  his  empire  .   Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 20. Vijeta Plot: You are the new king! Become the Local Language King Expand your empire with your knowledge of languages Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 21. Game Flow Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 22. Exploring ‘Vijeta’ Let’s Play ! Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 23. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 24. Game Environment Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 25. Player Badge (Menu) Location Discovery Game Characters Game Events Progression Indicators Map shown in game loosely based on the city player is playing in. This is determined via the LANQU server. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 26. As you progress, the game adapts it’s environment Game Environment Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 27. As your progress, the kingdom becomes more green (more prosperous). As you progress through the game, new challenges become available, which provide you with the opportunity to learn new words Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 28. Exploring the city through real landmarks Playing Tourist... Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 29. Discover real locations in your city. Since the map environment is similar to the map of the city you are playing in, locations shown are somewhat accurate. Explore your city to unlock location Based challenges. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 30. How to discover new letters Starting with basics Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 31. Help your subjects to achieve their goals and be rewarded with letters and words. Win your subject’s loyalty by helping them and expand your kingdom. These are simple gesture based games which uses the phone’s touch capability. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 32. After completing the challenge, you are rewarded with letters and associated words Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 33. Reviewing what you learnt ‘Word’ Bank Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 34. All learnt letters and words can be accessed through the badge menu. Letters are shown here with their phonetic pronunciation. By selecting the letter, and then the words tab, one can filter the words Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 35. Invading other Kingdoms (CPU) Man Vs. Machine Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 36. To get you prepared for online play, at the climax of every level progression, you will be challenged by the CPU king. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 37. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 38. Look for changing mood of the CPU king in the badge at the right hand corner Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 39. ‘Sagar’= Ocean. Well done Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 40. Promoted! Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 41. Playing with friends on the LANQU server Hey you! Let’s play Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 42. Play against your friends on LANQU cloud, either challenge them, or team up with them to acquire knowledge and make your kingdom more prosperous Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 43. Before setting out on your adventure, set your kingdom password, as a defense measure against invading players. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 44. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 45. You can collaborate with your friends or other online players by dragging your badge to theirs them. Once your invitation is accepted the link between you and your colleague will be shown with a green line. Red= Offline, Green= Online Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 46. Attack other kings by double tapping on their badge. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 47. Location Change Alvida Delhi…. Enri Bengaluru Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 48. Discover real locations in your city. Since the map environment is similar To the map of the city you are playing in, locations shown are somewhat accurate. Explore your city to unlock location. Based challenges Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 49. Technical Considerations •  PRS connection would be required play online. G - Nokia Lanqu< Tele communications Service Provider< User’s Phone • Software updates will be accessed through Nokia Servers directly. Handset would need to be connected to a PC. - Nokia Lanqu < User’s PC < User’s Phone •  layer notifications can be pushed through SMS P •  okia should charge only for the ‘Online play’ part of the game. N •  okia can hold national LanQu tournaments and quests, to encourage users to N play. Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru  
  • 50. Team Shiksha: Rahul, Nishant, Aravind Thank you! Team  Siksha,  Nokia  Bhasha  2011,  Bengaluru