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Web2Expo March 2009pdf
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Split session with Tim Cadogan of OpenX.
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Web2Expo March 2009pdf
1.
Control Freaks Welcome
2.
Defining AD-versity* *With a
ton of help from the IAB 2008 annual report
3.
10.6% annual increase
4.
Search ads
up $300M 2.6% quarterly increase = $150M
5.
10.6% annual increase
6.
7.
Almost no banner/video
ad $$ is CPC/CPA
8.
Performance display ads
need your help
9.
Virtual gifts, iPhone
apps, ...
10.
data data data
data data data data data data data data data data data data data data data data data
11.
Control + Privacy
12.
Distribute Partner Get Paid
13.
Smelly & sheddy
matter
Download now