2. • Menthol makes it easier to start
smoking and harder for smokers
to quit.
• African-American teen smokers
have a greater risk of developing
long-term consequences from
smoking.
• Studies show that the tobacco
industry has manipulated menthol
levels in its products to broaden
youth appeal.
• Nearly half (44%) of MN High
School students who smoke use
menthol. In comparison, only
one-quarter of MN adult smokers
use menthol.
“…the base of
our business is
the high school
student.”
-Lorillard (Makers of Newport), 1978
QUICK FACTS
TAKE ACTION:
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INDUSTRY
MANIPULATION:
Beautiful lie: Ads show ‘cool’ people who
smoke menthol, to hook young people.
AND NOW, A
MESSAGE FROM
TOBACCO
EXECUTIVES
