1. Fire Radio’s Breakfast Show FIRE Radio’s Breakfast Show is a flagship show, attracting a large number of repeat listeners driving to work, getting the kids ready, waking up, and having their breakfast. The show is broadcast every weekday morning between 7:00 and 11:00am, with news every half an hour and regular street updates. As the sponsor you will receive a sponsor credit 4 times per hour which will be played at the start of each ad break. Sponsorship credits will have the name of your business and a maximum of 8 words (location or company strap line). On top of that you will also receive a sponsor credit on a daytime Breakfast promo which will run Mon-Sun a minimum of three times per day. 4 mentions per hour during the show - A total of at least 320 per month A further 80 mentions per month on the Breakfast promo