ashok leyland confrence

1. ALL ODISHA DEALERS CONFERENCE

2. 1. One to One interaction with all the retailers & understanding their problems
2. To install confidence among themselves regarding Leyparts.
3. Educating them about the quality of Leyparts , genuinity & value for money.
4. When retailers will interact with high profile people of Ashok leyland , they
will feel proud in meeting them . Their confidence level with shoot up. They will
feel that they are a part of Ashok Leyland family & after getting back to their
work place they will again & again remember us . Leyparts will be the only brand
which they will speak off & place order.
5. All the above factors will directly help us in growing our market share &
sales.

3. 1. Retailers:-
A category - 31
B category - 54
C category - 24
109
This is a tentative list & list of dealers in excel sheet has also been
attached for your reference

4. 2. Ashok Leyland :-
General Manager Parts – Sampath Kumar C.
General Manager Value Parts – Rakesh Jain
Zonal Manager East – S Mukhopadhyay
Regional Manager East – Vinod Kumar M.
Area Manager Odisha – Niladri Bhushan Sen
Area Manager Odisha – GirijaSankar Sahoo
All Odisha CSE

5. 3. Agarawalla Automobiles
Managing Director – Manoj Agrawal
Director Sales – Keshav Agrawal
All DPE of Agarawalla Automobiles.

6. DESTINATION:-
Where we want to organize this event?
Puri , in Odisha is a good tourist & religious place. It is situated on the Bay of
Bengal . Famous for the Jagannath Temple & the beach. The mode of
conveynance is easy . 45 mins drive from capital city of Odisha (Bhubaneswar)
Where to stay & organize the conference:-
Name of few resorts:-
1. Hans Coco Palm Beach Resort
2. Hotel Blue Lily
3. Pramod Convention & Beach Resort.

7. WHAT WILL WE DO THERE ?
10 AM :-Check In at Hotel
Registration & allocation of room to retailers
1:30 PM – 2:30 pm - Lunch
3 PM - Jagannath Mandir Visit
5 : 30 PM- Conference
8 PM - Gala Dinner with DJ & cocktail party
9 AM -Check out next day
Conference :-
a. Honorary & welcome of Guests by Agarawalla Automobiles.
b. Presentation to be given by AL & AA.
c. Open Session will be there & time will be given to ask questions & doubts.
d. Awards will be given to best dealers & ALRPS
e. Momento will be distributed.

8. Time (Date) :-
When to organize this event ??
The best time to organize this mega conference will be between 15th
January – 31st January 2017, as it will be a pleasant time & the weather will
be also cool.

9. Achievement ??
What will we achieve by organizing this event??
Happiness & friendly time spent with our retailer friends will be our best
achievement . It will create a strong bonding between AL & retailers . When we
interact with them , they will know AL’s mission & vision . We will be able to
interact with all of them at a time & at one place . After they go back to their
work, ‘ LEYPARTS , LEYPARTS ‘ will be their only subject of discussion . They
will also know about VALUEPARTS & AL’s motto not to replace Leyparts
materials with value parts but to use VALUEPARTS as BRAMHOASHTRA with
retailers to replace scrupulous materials or cheap materials.

10. Past Experience of Agarawalla Automobiles
As we are distributors in SKF , Meritor & Minda also. In 2014, we have taken
our retailers to Pune for SKF factory visit & there was 1 day factory visit &
they stayed at SKF guest house & then we took them to Lavaasa where we
game them 1 night stay. After coming back from this tour, my sale of SKF
grew by 40% as they were so influenced & became friendly with us, that
whenever they required bearings they remembered SKF. After this they told
us that instead of giving TOD every year , take us on a trip every year so they
can relax & enjoy with other retailer friends.

11. Last year (2015-2016) we gave a target to our retailers to give them a
Thailand trip( 3N/4D) on achievement of target in Leyparts , Meritor &
SKF . In the month of September 2016 we gave 14 retailers a 3N/4D trip to
Thailand who achieved the target. And they are very happy & they are
working with us open-heartedly with full cooperation . Any material they
require they contact us first.

12. It is our opinion that today , business fully depends on our relationship with the
retailer. And having a good relationship & direct contact with them will surely
help us in growing our business. When we ( AL & AA) will sit & interact with
them , we will surely make a good relation. And when the Parts Head & ZPM will
interact with them , they will feel that they know the people running the company
& will share their problems with you.
This will be way more effective than doinga mechanic meet & spending so much
on them.

13. We have taken quotation from the hotel & the charges will be approx Rs
5000/- per person. On double occupancy basis including breakfast , lunch ,
snacks , dinner & DJ.
So it comes to – 110 x 5000 = 5,50,000/-
We request you to approve this budget & help us organizing this event which
will surely take Leyparts sale to next level by contributing in the following
manner:-
LEYPARTS – 50%
VALUEPARTS – 20%
AGARAWALLA AUTOMOBILES – 30%

14. Thank You!!