The global sports supplements market is expected to reach over $17 billion by 2025, growing at a CAGR of 8.2%. Factors fueling market growth include aggressive marketing, increasing health consciousness, and the rise of fitness centers. Protein supplements dominate the market, with powder and ready-to-drink products gaining popularity. North America currently dominates due to health awareness, but Asia Pacific is expected to see strong growth of 9.5% due to an increasing focus on fitness. The market is competitive with companies using innovative strategies to boost sales.