Rachel Lane

Toronto, Canada Area, Ontario Canada

Senior Digital Strategist | Champion of Humans | UX Analyst | Service Designer

Technology / Software / Internet

Delivering business impact through digital means. Rachel’s adventures in digital marketing began in the tech start-up scene. As a student, she worked for a wearable computing start-up (Rocking Frog) at British Telecom (Brightstar), exploring alternative interfaces for localization and personalization platforms (a service similar to Yelp). As a graduate, she joined a tourism start-up in the Galloway Hills of Scotland: an education that taught her the importance of integrating search engine technology, agile product development and flexible revenue models. With a relentless appetite for digital knowledge, Rachel has a degree in product design, computing and marketing and a certificate in .