3. Brand Safety – identifies negative content by understanding the visual elements and in
conjunction with textual content, provides for the first time a real safe environment.
Holistic page level analysis - our proprietary classification solution understands the
relevant visual & textual content and turns it into actionable data insight.
Video – leveraging our visual classification technology combined with a unique solution
for splitting the video into logical parts we understand video content from a brand safety
and context classification that makes it available for your advertising needs
WeSEE’s offering is fully productized and currently available to RTB buy and sell sides on
top of Appnexus. It is also available through other integration avenues such as API and
batch processing allowing publishers, ad networks, trading desks, and Agencies access to
the first visual content data provider to operate in a safe environment, at scale, with no
privacy issues (cookie-less) to achieve maximum results and optimized ROI.
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3
Wesee
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Challenge
Time
Understand the definitions
System availability
Location influence ( Url from India not the same as from WW
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Crowd testing experience
Time vs complexity
Short and simple tasks
Set daily quality measurements
Location influence (Url from India not the same as from WW
Scale implications – licenses , test environment