This document discusses using real data in the design process. It outlines gathering and analyzing data, treating data as a stakeholder, using machine learning, and prototyping. Successful digital products now often incorporate machine learning at their core or as an enhancement. The document suggests data-driven design is important and will continue evolving in the future.

1. Data-driven design
Using real data in your design process
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2.  Gathering data
 Analysing data
 Data as a stakeholder
 Machine Learning
 Prototyping
 What’s next?

5. Gathering data

9. Analysing data

14. Data as a Stakeholder

16. Machine Learning

17. “All of the most successful digital products
now have machine learning either at their core,
or as an important enhancement to the core o!ering”
Josh Clark
The New Design Material

18. https://azure.microsoft.com/en-us/services/cognitive-services/computer-vision/

20.  
 

21. Prototyping

30. What’s next?

35. !
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