http://www.ArizonaHears.com IN THIS ISSUE:A Happy New Year to You!;President’s Corner;A Funny Thing Happened – Funny Bone; PūrTone Announcements; Passionate About Hearing; A-Mazing Solution; January’s New Year Coupon; What’s Stopping You?; Looney Law; Now ‘Ear This;Fun Zone: A-Maze Yourself; Fun Fact

1. JANUARY 2011
IN THIS ISSUE
* A Happy New Year to You!
* President’s Corner
* A Funny Thing Happened – Funny Bone
* PūrTone Announcements
* Passionate About Hearing
* A-Mazing Solution
* January’s New Year Coupon
* What’s Stopping You?
President’s * Looney Law
* Now ‘Ear This
corner *Fun Zone: A-Maze Yourself
* Fun Fact
Edward Maznio,
President
FROM THE PRESIDENT:
Well, we have the holidays behind us and another new year at our
As we begin this New Year, I’d doorstep, replete with New Year‟s Resolutions, and resolve that‟s already
like to talk about making a serious
fading for some with that last piece of holiday pie. We are looking forward
commitment to wearing your hearing
to this new year as a time to make friends with our newer patients, and
aids daily. Like any other muscle
in our body, our brain is only as strengthen our friendships with those who have been coming to us for some
strong as the exercise it gets. time, maybe even years. One of the ways we hope to achieve this is to
For example, if you were to wear communicate our appreciation for you through our monthly newsletter.
a leg cast for a few weeks, your leg For those who have been receiving SoundBites already, we hope you have
muscles would become weak. If you been enjoying the articles and highlights that we have shared with you.
were trapped in a pitch-black cave for
Many of you have commented on the information you‟ve learned about
a few months, you would lose your
eyesight. Conversely, if you immersed hearing from our articles, and many have said how much they look forward to
yourself in a new language for several the stories, the looney laws, our „Funny Bone‟ column, and the puzzles, etc.,
months, your brain would learn and found in our „Fun Zone‟ on the back page. For 2011, we will be making a few
develop new understanding of that simple changes to enhance the newsletter, but we will continue to make
language. So it is with your hearing. SoundBites a quick and fun source of information about hearing and hearing
When we begin wearing hearing instruments that you can trust.
aids, our brain begins to receive the
Over the decades of our lives, most of us have witnessed an amazing
needed nourishment and stimulation
that it has been missing to accurately slideshow of events on this giant screen called, “LIFE”. There are stories
process sound(s) and distinguish that could be told by each of us: stories of joy and laughter, tears and
language noises. Over time, as the sorrow, intrigue and mystery, high adventure and romance. Each of you has a
‘exercise’ continues, the brain is able story to tell, and if you had the chance to sit down with a screenwriter, he
to recapture its ability to understand or she would find “the story” in your life. There would be Romeo and Juliets;
various speech tones and cues. war buddies with tales of both rescue and loss; coming-of-age stories that
We’ve even seen patients who would make us remember our youth; poignant narratives of family and
have had dramatic results, improving
friendships, triumphs and failures. It‟s these anecdotes that help us get to
their speech understanding from a
mere 50% to an impressive 80%, in know each other and connect us to one another, as family and friends.
less than one year by their consistent During 2011, our goal is to get to know each other better, so we can help
use of hearing aids! If you want to you hear the best you can. Knowing what‟s most important to you makes our
hear and understand speech better, programming adjustments for you more effective. Because we are not just
especially when surrounding noise is your hearing care provider, but your friends, too.
present, wear your hearing aids daily.
And, if you want to expedite your And friends not only share their histories, they make new memories
therapy, try listening to audio books together. We sincerely mean it when we say, “You and your hearing are
on a daily basis. By listening to the important to us.” We look forward to sharing time and moments with you
speech and language sounds you’ve this year that we can fondly recall together and reminisce about in years to
been missing, you will stimulate your come.
brain to hear better. We know you
As we begin this new year together, we warmly wish each and every one
will be happy with your results!
of you a happy, healthy and bountiful 2011!

2. Funny Bone JANUARY’S
December’s
“A cheerful heart is
good medicine…”
What is CLIENT OF the Month
Client of THE MONTH
Congratulations to Harold G. of
Proverbs 17:22 ‘philematology’ ? Glendale, our Clientto Larry S. of Lake
Congratulations of the Month for
A Funny Thing Everyone who faxes, emails, or calls in Havasu City, our Client of the Month
December.
the correct answer by the last business forAs always, As always, the Client of
January. the Client of the Month
Happened on the Way
day of January, 2011, will be entered Month receives a free lunch with two
to Better Hearing… receives a free lunch with two friends
into a drawing for a Chili’s Restaurant friends and PūrTones President and
and PūrTone’s President and Founder,
Some years back, a friend told
me an example of how he had
$25.00 Dining Certificate. Edward Maznio, at Chili’s Restaurantof
Founder, Edward Maznio, at one &
suffered embarrassment from The winner will be selected by random Grill. many local restaurants.
our
hearing loss at a very young age. drawing of participants. Watch for your Call me to find out how YOU
Call me to find out how YOU
One day Neel came home from name next month! can become a Client of the Month!
can become a Client of the Month!
school very upset and announced
that he would “not go back to that WELCOME, NEW CLIENTS!
school again!” When his mother Among many others, here are some of
questioned him, he told her,
the new clients who became members
“Because my teacher called me a
‘scurvy elephant’!”
of our “PūrTone Family” this past
Fuming, his mother confronted month. I’d like to welcome you, and
the teacher at school the next day wish you all the best!
and demanded to know why she
Ron F. from Lake Havasu City
would call her son names. The
teacher, startled and confused by
(referred by Larry S.)
the accusation, denied that she had Lowell R. from Yuma
called Neel an offensive name. (referred by Joyce S.)
Reviewing the previous day’s
events, the teacher finally Tom T. from Goodyear
remembered that she had called (referred by Margaret S.)
Neel “a disturbing element”, for
disrupting the class, NOT a “scurvy Carol B. from Phoenix
elephant”. (referred by Sharon B.)
Today, the best in hearing We love giving recognition to our new
instruments are available to both
friends and our wonderful existing
young and old. As we can see from
Neel’s story, hearing loss affects
clients who are kind enough to refer
people of all ages. friends, family and neighbors to us.
Don’t be a “scurvy elephant”. Thank you so much for your kind
Call us today and let us help YOU! support. We appreciate you.
WHY WE ARE PASSIONATE ABOUT HEARING LOSS:
“I am just as deaf as I am blind. The problems of deafness are deeper and more complex,
if not more important than, those of blindness. Deafness is a much worse misfortune.
For it means the loss of the most vital stimulus – the sound of the voice that brings
language, sets the thoughts astir and keeps us in the intellectual company of man.”
- Helen Keller
Hearing loss affects a person in ways some never consider: the loss of dignity, of self-expression,
of community relationships. Regardless of the cause, as one’s hearing fades and communication becomes a struggle, a person
begins to lose touch with people. Others are forced to “interpret” or have to repeat often, causing important relationships to
become strained. Through no fault of their own, the hard of hearing person becomes less involved and their world narrows as
they feel the embarrassment and disappointment of misunderstanding conversations. Desire to stay involved with family,
friends, recreation, faith-based events, entertainment, and community service fades away. We want to help – and we can!

3. CALL US TODAY AND ASK
ABOUT OUR
MUST HAVE COUPON
G O O D UN T I L 01/31/11
WHAT IS STOPPING YOU FROM HEARING YOUR BEST?
Let’s talk about this a minute. Most of you are already wearing our hearing systems and taking
advantage of our programs for hearing aid check-ups. By doing so, your hearing instruments
are kept in the best working order. Many of you also make sure to have an annual hearing test,
knowing this helps us to discover if there have been any significant changes in your hearing.
And, if there have been changes, we can usually reprogram your hearing system to accommodate
those differences. All of this works together to give you the best hearing results you can get.
On the other hand, some of you who are reading this have had your hearing tested, but have delayed ordering
hearing aids for some reason. Some of you have had your hearing aids for a long time but have postponed having
your hearing system checked on a regular basis. We’d like to encourage you to get on a regular visit program with us.
Hearing is a delicate, sensitively balanced system of the body. You may recall that in recent past issues, we
reviewed the anatomy of the ear. Thousands of tiny hair cells (this is overly-simplified) send different sound signals to
the brain so it can differentiate and combine those signals to make word sense out the language sounds you hear.
The reason I mention this, is because small changes in your hearing can cause a big shift in how well you understand
speech. In conjunction with that, small programming changes that we are able to make to your hearing instruments
can have a huge impact on how well you hear and understand speech.
If you have delayed getting hearing aids for any reason, please call us today to review what options you may
have to correct your hearing loss. Hearing systems improve all the time! The cost, sophistication, and size of hearing
instruments are all factors that we can help you balance in order to get you started and onto the road to better hearing.
This is one of the most important issues you can address early-on this year! Not only is it important to start
wearing hearing instruments to help you hear now, it’s important because wearing hearing instruments today will
maintain your ability to discriminate speech (understand words) more clearly in the future (barring other complications).
Let’s face it, it’s the right thing to do – for you and your loved ones. Wearing a hearing system that’s been properly
programmed to fit your unique hearing issues can definitely improve your quality of life.
The side benefit to the whole program is the relief you’ll
have when the nagging stops from your spouse, friends
and other family members! If you are currently
wearing hearing aids, have your hearing – and
your hearing instruments – checked regularly.
If you suspect, or know, that you have hearing loss
but don’t presently wear hearing aids, now is a good
time to make the decision to hear better. Start your
new year out right. Call us today for an appointment to
review the many options of hearing correction possible.
We can help make this year one of your best ever!

4. Corporate Office
20350 N. Cave Creek Rd., Ste. 130
Phoenix, Arizona 85024
602-971-3900 or 888-614-HEAR
E-Mail: HealthyHearing@PurToneUSA.com
Web: www.PurToneUSA.com
COPYRIGHT – AUDIOGENIC, INC. – ALL RIGHTS RESERVED
FLORIDA LOONEY LAW: IF YOU LEAVE AN ELEPHANT TIED TO A PARKING METER, THE USUAL PARKING FEES APPLY!
Alexander Graham Bell. Say his
name to anyone and they instantly know
you are talking about the inventor of the
telephone. Mr. Bell’s entire life was surrounded by and
devoted to those who were hard of hearing or deaf. He taught deaf
students and was married to a deaf woman; his own mother was deaf.
So, his original goal was to transform spoken words into electronic
signals in order to make them visible to deaf people. When he
realized this technology could also be used to transmit speech over
long distances, the telephone was born.
Hearing loss definitely can have genetic roots, and it was very
fortunate for “Aleck” to not have been born impaired, or later become
hard of hearing. But with compassion on those who could not hear
and understand speech, “A.G. Bell”, as he called himself, devoted his
life to finding ways to help the hearing impaired communicate more
easily. Although he is best-known for inventing the telephone, the
genius of that electronic instrument was really a by-product of Aleck’s
hard work and perseverance to create a piece of equipment whereby
the hard of hearing could read spoken words, much like the scrolling
caption telephones of today. It is obvious A. G. Bell was “a man
before his time” and leads one to wonder if he had not passed away in
1922, would he have discovered the wonder of the cell phone long
before its public introduction by Dr. Martin Cooper in April, 1973?
Interestingly enough, Alexander refused to have a telephone installed
Answers can be found inside on page 3.
in his study. As a scientist and inventor, he considered it to be “an
intrusion on his real work”.
The next time you use a telephone, thank hearing loss.
FUN FACT: TERMITES EAT WOOD TWICE AS FAST WHEN EXPOSED TO HEAVY METAL MUSIC. ANOTHER REASON TO ENJOY BACH.