http://www.ArizonaHears.com IN THIS ISSUE: A Simple White Envelope. President's Corner. A Funny Thing Happened-Funny Bone. Purtone Announcements. How Resolute Are Your Resolutions? Answers to Holiday Puzzle. December's Special Holiday Coupon. What is Tinnitus? Looney Law. Now 'Ear This. Fill in the Blanks for the Holidays. Fun Facts.

1. DECEMBER 2010
IN THIS ISSUE
* A Simple White Envelope
* President’s Corner
* A Funny Thing Happened – Funny Bone
* PūrTone Announcements
* How Resolute Are Your Resolutions?
* Answers to Holiday Puzzle
* December’s Special Holiday Coupon
* What IS Tinnitus?
President’s * Looney Law
corner * Now ‘Ear This
*Fill in the Blanks for the Holidays
* Fun Facts
Edward Maznio,
President 
A SIMPLE WHITE ENVELOPE… a true story
It’s just a simple white envelope stuck among the branches
Welcome to our newsletter! We of the Christmas tree. No name, no identification, no inscription.
sincerely invite you to join us each It all began because her husband hated Christmas. Oh, not the
month for hearing highlights, fun reason for Christmas, but the way it had become so commercial,
and entertainment, special offers, causing high stress and unnecessary debt. Knowing how her husband felt, Nancy
and a potpourri of items that we Gavin was inspired to give Mike a gift that would be especially meaningful to him.
hope you’ll find of interest. We look The inspiration came in an unusual way.
forward to reconnecting with many The Gavin’s son, Kevin, twelve at the time, was on the junior high wrestling team.
of you while continuing to foster our Shortly before Christmas, Kevin’s squad was scheduled for a non-league match
relationships with those of you who against an inner-city team, made up of under privileged kids. These youngsters,
have been loyal patrons of PūrTone wearing sneakers so ragged that shoestrings seemed to be the only thing that held
over the years. Each and every one them together, presented a sharp contrast to Kevin’s team in their spiffy blue and
of you are important to us and we gold uniforms and clean, new wrestling shoes.
are fully committed to serving you. As the match began, Nancy was alarmed to see that the other
It is our sincere desire to earn your players, dressed in tattered clothing, were wrestling without
trust and become your Hearing Care protective headgear, designed to protect the wrestlers’ ears.
Consultants for Life. So sit back It was a luxury the ragtag team obviously could not afford.
and enjoy our first edition and let us One by one, Kevin’s team ended up walloping the other kids.
know if we can help you with your Mike, seated next to Nancy, shook his head sadly. “I wish at least one of them
hearing in any way. could have won,” he said. “They have a lot of potential, but losing like this could take
the heart right out of them.” Mike loved kids – all kids – and he understood them,
FROM THE PRESIDENT: having coached an array of sports teams through the years. It was Mike’s compassion
From time to time, we hear from that spawned Nancy’s special gift idea. That afternoon, she went to the local sporting
clients who ask where they can buy goods store and bought an assortment of wrestling headgear and shoes and had them
batteries for their new hearing aids. sent anonymously to the inner-city team.
WOW! We obviously didn’t commun- On Christmas Eve, Nancy put a simple white envelope amidst the branches of
icate as well as we thought we did. their Christmas tree. A note, telling Mike what she had done, was her gift to him.
Why? Because we should be sure that Mike’s smile was the brightest thing about that long-ago Christmas, and every year
before a patient leaves a PūrTone that followed. For, every Christmas after that, Nancy continued the tradition – one
office, each one should know that with year sending a group of mentally handicapped youngsters to a hockey game, another
their new hearing aid purchase, they year a check to a pair of elderly brothers whose house had burned to the ground the
get our “Free Complete Concierge” – week before, and on and on. The envelope became the highlight of their Christmas
that includes Free Batteries for Life! If giving. It was always the last thing opened on Christmas morning, and every year
you’ve not yet taken advantage of our Kevin and his two siblings waited in anticipation as Dad lifted the envelope from
“Free Battery” offer, please stop in among the branches. As the children grew, the toys gave way to more practical
today and pick up your free supply. gifts, but the envelope never lost its allure.
It’s our way of saying, “Thank you for The year Mike died of cancer, Nancy was filled with a deep sadness as
choosing PūrTone to solve your hearing Christmas neared. It was a challenge to even put up the tree. But on Christmas
needs!” and to let you know just how Eve, she found herself placing the simple white envelope in the branches. In
much we value our relationship with the morning, three more envelopes had joined it, each containing their selfless
you. That’s right! Our mission is to gifts to Mike. Over the years, the tradition has spread to the grandchildren.
help you hear better for a lifetime – Now they, too, wait expectantly for the revelation of each year’s Spirit of
and be your Hearing Consultants for Christmas, and have already planned some surprises of their own.
life! This year, I’m going to join the Gavins and put “a simple white
envelope” on my Christmas list. I can’t wait to see what gifts I will get!

2. Funny Bone
“A cheerful heart is December’s
good medicine…” Client of the Month
Proverbs 17:22
D e o x y r ib o n u cle ic a cid Congratulations to Harold G. of
A Funny Thing is b e t t e r k n o w n a s w h a t ?
Happened on the Way Glendale, our Client of the Month for
to Better Hearing… Everyone who faxes, emails, or calls in December.
the correct answer by the last business
As we all know, misunderstandings As always, the Client of the Month
day of December, 2010, will be entered
can happen on a moment’s notice into a drawing for a receives a free lunch with two friends
– and not always at the most
$25.00 Dining Certificate and PūrTone’s President and Founder,
opportune time. Here’s a perfect Edward Maznio, at Chili’s Restaurant &
example: to Chili’s.
The couple had been married for
Grill.
The winner will be selected by random
seven decades and the family had drawing of participants. Watch for your Call me to find out how YOU
put together a big event to help name next month! can become a Client of the Month!
them celebrate. Family and friends
were gathered around the “bride
and groom” as they re-enacted the
WELCOME, NEW CLIENTS!
cake cutting and champagne toast. Among many others, here are some of
The aged groom raised his glass the new clients who became members
to give his beloved his special of our “PūrTone Family” this past
words of endearment: “After all
these years, I have found you to be
month. I’d like to welcome you, and
tried and true.” His bride was hard wish you all the best!
of hearing and asked him to repeat
his toast. He raised his glass a little Jackie C. from Glendale
higher and repeated a little louder, (referred by Harold G.)
“After all these years, I have found
you to be tried and true.” Don C. from Lake Havasu City
Her response surprised them all (referred by Richard and Sue C.)
when she said in a tart tone, “Well,
this is a fine time to tell me that. Ila K. from Wickenburg
Just to have you know, after all
these years, I’m tired of you, too!”
(referred by Betty Joyce F.)
Her poor husband was left feeling
pretty disappointed until his wife
Carl C. of Sun City West
understood what he had really said (referred by Brian D.)
and gave him a kiss to make up.
And while this story is both We love giving recognition to our new
comical and sad for the poor friends and our wonderful existing
husband, it’s a good reminder that clients who are kind enough to refer
a hearing test will help YOU avoid
this kind of a mistake – although,
their friends, family and neighbors to
we will admit, it IS fun to kiss and us. Thank you so much for your kind
make up! support. We appreciate you.
40-45% of American adults make New Year’s Resolutions.
Only 46% are kept more than six months.
These are the top 10 New Year’s Resolutions:
1. Stop smoking
2. Lose Weight
3. Get Physically Fit
4. Get Out of Debt
5. Live a Calmer Life
6. Spend More Time With Family
7. Get Rid of Clutter
8. Learn Something New
9. Be Kinder to People
10. Make Resolutions I Can Actually Keep

3. CALL US TODAY AND ASK
ABOUT OUR
MUST HAVE COUPON
G O O D U N TI L 12/31/10
TINNITUS – WHAT IS IT AND HOW CAN I GET RID OF IT?
Tinnitus (TIN-ih-tus or tin-EYE-tus) is noise, or ringing in the ears. A common problem, tinnitus affects
about one in five people. But it isn’t a condition itself – it’s a symptom of an underlying condition, such as
age-related hearing loss, ear injury, or a circulatory system disorder. Although bothersome, in most cases
tinnitus isn’t a sign of something serious. For most people, symptoms of tinnitus get better with treatment.
Sometimes it gets better by treating the underlying cause, when one is identified. Other treatments reduce
or mask the noise, giving some measure of relief by making the noise(s) less noticeable.
Tinnitus involves the annoying sensation of hearing sound inside your head when no
external sound is present. Tinnitus symptoms include, but are not limited to, these
types of phantom noises in your ears: ringing, buzzing, roaring, clicking, whistling,
hissing, thumping, pounding, sawing and galloping. The phantom noises may vary
in pitch from a low roar to a high pitched squeal, and you may hear it in either
one, or both of your ears. Or, you may have the sensation that the noise is actually
internal in the center of your brain, not in your ear, per se. In some cases, the sound
can be so loud that it interferes with your ability to concentrate or hear. Tinnitus may be present all of the time, or
it may be intermittent, coming and going at intervals.
There are two kinds of tinnitus. The most common, subjective tinnitus, is unexplained head noise that only you can
hear. Objective tinnitus is sound your doctor can hear during an examination. This rare type of tinnitus may be caused
by a blood vessel problem, an inner ear bone condition, or a muscular issue. As frustrating as tinnitus is, and as
desperate as some people are to find the root cause in hopes of getting successful treatment, in many cases, an exact
cause is never found. However, there are several identified causes of tinnitus, some of which we will note here for
you. The following list is not complete, but does include: age-related hearing loss; extended exposure to loud noise in
work or hobbies; earwax blockage; changes in the earbones; Meniere’s disease (an inner ear disorder); stress and
depression; acoustic neuroma (a non-cancerous – benign – tumor); head and neck tumors that may be pressing on the
blood vessels; high blood pressure; excessive use of alcohol, nicotine and/or caffeine; medications such as diuretics,
antibiotics, cancer medications or taking uncommonly high dosages of aspirin.
Tinnitus can significantly affect your quality of life by causing complications. Among the difficulties that tinnitus
can cause, some are: fatigue, stress, sleep problems, trouble concentrating, memory problems, depression, anxiety
and irritability. Consult your doctor if you are significantly affected in any of these areas by your symptoms of tinnitus,
or if you are concerned about what may be causing them.
Since tinnitus is commonly connected to some measure of hearing loss, the use of hearing
aids can help “mask” your tinnitus symptoms. When emphasis is placed on speech and
ambient sounds through amplification, the annoying tinnitus noise fades in comparison,
giving you some measure of relief. Call us today to schedule a hearing exam. Hearing aids
just may be the answer to help you hear better and reduce that annoying noise in your head.

4. Corporate Office
20350 N. Cave Creek Rd., Ste. 130
Phoenix, Arizona 85024
602-971-3900 or 888-614-HEAR
E-Mail: HealthyHearing@PurToneUSA.com
Web: www.PurToneUSA.com
Copyright 2010 - Audiogenic, Inc. - All Rights Reserved
LOONEY LAW:
This continues our series on
our journey through the ear. This month we ANSWERS CAN BE FOUND INSIDE ON PAGE 3
are going deeper into the ear and examining the cochlea, the auditory
1. _ I _ _ E _ AND _ I _ _ _ _
portion of the inner ear. The cochlea resembles a snail shell with 2.5 DECORATIONS FOR THE TREE
turns. It houses the organ of Corti, (the body’s microphone) and hair 2. _ _ E _ U _ _ _ A _ _ E _ _ U I _ E
cells. In the lower turn of the cochlea, there are two windows, the BELOVED HOLIDAY BALLET
“oval” window, and the “round” window. The footplate of the stirrup 3. I _ _ A _ O _ _ E _ _ U _ _ I _ E
is attached to both windows and functions as a piston, moving the AMERICA’S MOST POPULAR CHRISTMAS MOVIE
fluid of the inner ear. This movement of fluid activates the hair cells 4. _ I _ A _ _ E _ O _ _ A _ U _ _ A _
in the inner ear, which run along the entire length of the basilar JEWISH FOLKS CELEBRATE THESE
membrane. There is one row of inner hair cells and three rows of 5. A _ A _ I _ _ _ E _ A _ _ E _ AND
outer hair cells, making up the central part of the organ of the Corti. _ I _ E _ _ _ I _ _ _ 2 WELL-LOVED CHRISTMAS HYMNS
The combined role of the two types of hair cells is 6. A _ _ _ I _ _ _ A _ _ A _ O _ THINK DICKENS
essential to the function of hearing. The outer cells maintain hearing
sensitivity, while the inner hair cells convert the physical energy in the 7. _ U _ O _ _ _ AND _ A _ _ A _ _ A U _
THINK RED FOR BOTH OF THESE HOLIDAY CHARACTERS
inner ear fluid to electrical energy, which is delivered to the brain via
the XIII cranial nerve (the “auditory” nerve). Damaged or eroded hair 8. _ E _ _ _ E _ E _ _ _ A _
BRIGHT AND SHINING
cells cause sounds to be processed inaccurately, and a person begins
9. _ _ U I _ _ A _ E
to hear speech as if the speaker is mumbling. A listener may also hear A LOVE IT OR HATE IT HOLIDAY TREAT
speech sounds at a much softer level and can find him/herself asking a 10. _ O _ A _ O _ A _ _ E _
speaker to repeat what was said. These situations can typically be TRADITIONAL HANUKKAH DISH
corrected with the use of hearing instruments. 11. _ A _ _ E _ S _ E _ _IA_
Weak vibrations of soft sounds are mechanically increased HOLIDAY MUSICAL MASTERPIECE
through the use of hearing aids, stimulating damaged or deteriorated 12. _ E _ O _ A _ AND _ _ E I _ E _
hair cells. And while hearing aids cannot restore missing hair cells, they HANUKKAH’S SYMBOL OF FAITH AND A CHILD’S GAME PIECE
can provide a substitution of sound to enrich speech as a listener hears 13. _ _ _ I _ _ _ A _ E _ E
it, making it possible to understand better. Schedule your exam today! OBSERVED DECEMBER 24TH EACH YEAR
14. _ O _ _ _ E _ _ U _ E _ E _ _ O _ E TINY TIM
FUN FACTS: NO PIECE OF PAPER CAN BE FOLDED MORE THAN SEVEN TIMES. WALT DISNEY WAS AFRAID OF MICE!

5. Corporate: 20350 N. Cave Creek Rd., Suite 130
Phoenix, Arizona 85024
December 1, 2010 Online at ArizonaHears.com
Dear Friend,
Under Construction!
I want to share with you some exciting news that’s going on in our business. PūrTone is going
through some major changes...changes that will benefit you, our client.
I’m Sorry
Before I share with you what’s happening, I feel I need to apologize for not keeping in closer
contact with you. Our staff has enjoyed working with you in solving your hearing needs, and
the relationship we developed while we were working closely together is important to us. So I
hope you’ll forgive us for not keeping in closer contact with you.
What’s Happening?
My goal is to build our business where our hearing care professionals are working as hearing
consultants, not salespeople, and where 100% of our business is created BY REFERRAL. In
order to do this, we’re committed to serving all our clients above and beyond their
expectations.
Unlike your stereotypical hearing specialists who spend much of their time “hustling,” looking
for new business from the general public, our staff will dedicate 100% of their time and energy
to our current clients and to those who have been referred to PūrTone. We’d rather be working
with you and with your family and friends who you refer to PūrTone!
We want to be your Hearing Consultants for Life, and I hope we can earn your trust and build a
lifelong relationship with you, your family and your friends. Please ShareCare!
Sincerely yours,
Edward
Edward A. Maznio, President & Founder
Direct 602-971-3900
P.S. Enclosed with this letter is our December edition of our new PūrTone monthly
newsletter—I hope you enjoy it. If you have friends or family members who might enjoy
receiving a free subscription as well, please give me a call me.
P.S.S. In late October we opened our NEW OFFICE in MESA, AZ! We welcome our current
East valley patients to visit for service or supplies, as well as referrals of friends or family who
may live in the East valley that need hearing help. Our Senior Director of Patient Care, Mr.
Jaime Silva, looks forward to caring for your needs.