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- 1. Parle
Swotanalysis forchocolate inour country
STRENGTH
1 Verycheapprice easilyavailable atsmall grocery
stores
2 FASTmovingproduct’
3 Fat free goodfordiabetic patients
4 highproteincontents’
5 customised chocolates ondemand
WEAKNESS
1 Qualityissue becauseof low price
2 complaintregardingbrokenpiece inbiggerpacks
3 lackingreplacementpolicy
4 lagginginresearchandtechnology
5 brandname not recognisedglobally
Opportunities
1 AsEthiopiaissecond largestpopulatedcountry in
Africacontinentprofitscanbe maximum
2 Technologyisboomingitsgettingmore easierto
tap the marketand advertise
3 betterscope forotherproductslike snacks
4 Bigtime to getgloballyrecognised
5 Targetlowerincome groups
Threats
1 increasingcompetition fromglobal,market
2 Corruption at bureaucratslevel
3 price war fromlocal manufactures
4 slowingeconomy
5 tax and legal aspect
