1. On the Trail of Food Data
Tony Hirst
@psychemedia

2. “Recreational
data puzzles”

4. Making sense of
the food supply
chain is a BIG
puzzle…

6. Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain

7. Farms

9. Says who?

10. Logistics

15. Slaughterhouses
Processors

19. Mapping Co-Director Relations

26. Butchers
Retailers

27. Butchers?

30. Whose Brand?

31. Consumers

35. But lists of ingredients,
keyed by GTIN, aren’t
available as open data…?

38. Another probe?

42. So it’s still a
puzzle to me!

44. Some pieces
are there…

45. …but they
don’t quite
fit together…