Smart strategies to reuse, refurbish, and recycle products not only benefit the environment, but also save money and increase profits In the ITAD industry this is called refurbishing and remarking. In the retail industry this is called reverse logistics. No matter what you call it, the operational challenges are numerous requiring deep domain expertise. Retailers and manufacturers who with to gain a competitive advantage are investing in reverse logistics. The ones that do not will slowly lose relevance as they become further disconnected from the customer and a positive customer experience.