This is a Presentation about research and its different types

1. Designed By-Bhawna

2. Research is careful and organized
study or gathering of information
about a specific topic.
Research is defined as to track
down information or gain knowledge
about a specific subject.

3.  Targeted Issues are addressed. The
organization asking for the research has the
complete control on the process and the
research is streamlines as far as its objectives
and scope is concerned.
 Data interpretation is better. The collected
data can be examined and interpreted by the
marketers depending on their needs rather
than relying on the interpretation made by
collectors of secondary data.
 Recency of Data. Usually secondary data is
not so recent and it may not be specific to the
place or situation marketer is targeting. The
researcher can use the irrelevant seeming
information for knowing trends or may be able
to find some relation with the current scenario.
 Proprietary Issues. Collector of primary data
is the owner of that information and he need
not share it with other companies and

4.  High Cost. Collecting data using primary
research is a costly proposition as marketer has
to be involved throughout and has to design
everything.
 Time Consuming. Because of exhaustive nature
of the exercise, the time required to do
research accurately is very long as compared to
secondary data, which can be collected in much
lesser time duration.
 Inaccurate Feed-backs. In case the research
involves taking feedbacks from the targeted
audience, there are high chances that feedback
given is not correct. Feedbacks by their basic
nature are usually biased or given just for the
sake of it.
 More number of resources are required.
Leaving aside cost and time, other resources like
human resources and materials too are needed in
larger quantity to do surveys and data collection.

5. Descriptive
Historical
Exploratory

6.  Descriptive research is conclusive in
nature, as opposed to exploratory. This
means that descriptive research gathers
quantifiable information that can be used
for statistical inference on your target
audience through data analysis. As a
consequence this type of research takes
the form of closed-ended questions, which
limits its ability to provide unique insights.
However, used properly it can help an
organization better define and measure the
significance of something about a group of
respondents and the population they

7.  Historical research is the type of research
that examines past events or combinations
of events to arrive at an account of what
has happened in the past.
 is the process of systematically examining
past events to give an account of what has
happened in the past.
 It is not a mere accumulation of facts and
dates or even a description of past events.
 One of the goals of historical research is
to communicate an understanding of past
events.

8. Exploratory research is research
conducted for a problem that has
not been clearly defined. It often
occurs before we know enough to
make conceptual distinctions or
posit an explanatory relationship.
Exploratory research helps
determine the best research
design, data collection method and
selection of subjects.

9. THANK YOU