3. Our business idea is to make teddy bear and snow man from old socks and cut
pieces of clothes. As it is made from home wastage it has very low cost.
Introduction
RA Company is concerned with manufacturing customers friendly toys (teddy
bear and snow man). This product is also eco_friendly as it helps in reducing
wastage from environment.
Company Description
Mission:
RA company Pvt Ltd will improve the quality of the product with
time to exist in market.
Vision:
Our vision is to make our environment clean and to be a best organization.
4. Product Description
Teddy bear and snow man from socks is a unique product.
Stylish and attractive.
Available in different size and designs.
Review
Company name: RA Company
Product name : Teddy bear and snow man
Logo :
5. Manufacturing Process
1)Take an old sock.
2)Lay it on the table.
3)Cut it into two halfs from the point of heel.
4) Stuff the lower half of sock with cut pieces of cloths.
5)Bind with thread to close the open end of sock.
6)Separate 1/3 part of the body by binding thread to make the head of the
teddy bear.
7)As upper half of the sock is open from the both ends, so close its one open
end to make the cap of the teddy bear.
8)Make arms of teddy bear and attach them with the body of teddy bear .
6. 9) Use black and white beads to make the eyes and nose of the teddy bear.
10)Put cap on the head of teddy bear.
Teddy bear is ready.
Price
Product
Normal teddy bear
Quality teddy bear
Quantity
5
4
Price
Rs.75
Rs.100
7. Product price is low and reasonable. Everyone can afford it.
Place
Target location: Layyah city
Promotion
o Free sampling
o Point of sale terminals
o Participation in fairs and exhibitions
o Stall in collages
8. Segmentation
Country : Pakistan
Age : No matter
Gender : No matter
Income : No matter
Usage : Decoration piece, toy for children, for gift purpose
Targeting
o General store
o Toy shop
o Teddy bear stalls
9. SWOT Analysis
Strength:
o Eco-friendly as it removes waste from environment.
o Good looking
o Low cost
Weakness:
o Heavy in weight as it is stuffed with clothes.
Opportunity
o For those people who can’t afford branded teddy bears.
Threat:
o Competitors
Marketing strategy:
o Personal selling
o Stalls in collages
o Get orders