1. Questionnaire
1. Which diesel engine oil lubricant customers are preferring most currently?
41
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2. Who influence the customer to buy the lubes?
4. MECHANICS 3.SHOPKEEPER 2.CUSTOMER HIMSELF 1.OTHERS
3. What do you look into a lubricant?
4. MARKET DEMAND 3.PROFIT 2.BRAND POPULARITY 1.QUALITY
4. Comparative Study of HP LAAL GHODA 20W 40 API CF and HP HDX
MULTIGRADE API CF 20W 40 with other competitive brands?
I. BRAND NAME
RATINGS HP LAAL
GHODA
CLOSE
COMPETITORS(NAME)
HP HDX
MULTIGRADE
CLOSE
COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)
II. QUALITY
RATINGS HP LAAL
GHODA
CLOSE
COMPETITORS(NAME)
HP HDX
MULTIGRADE
CLOSE
COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)

2. 42
III. PRICING
RATINGS HP LAAL
GHODA
CLOSE
COMPETITORS(NAME)
HP HDX
MULTIGRADE
CLOSE
COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)
IV. AVAILABILITY
RATINGS HP LAAL
GHODA
CLOSE
COMPETITORS(NAME)
HP HDX
MULTIGRADE
CLOSE
COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)
V. PACKAGING
RATINGS HP LAAL
GHODA
CLOSE
COMPETITORS(NAME)
HP HDX
MULTIGRADE
CLOSE
COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)
VI. PROMOTION
RATINGS HP LAAL
GHODA
CLOSE
COMPETITORS(NAME)
HP HDX
MULTIGRADE
CLOSE
COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)

3. 43
VII. FREQUENCY OF PURCHASE
RATINGS HP LAAL
GHODA
CLOSE
COMPETITORS(NAME)
HP HDX
MULTIGRADE
CLOSE
COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)
VIII. BRAND SWITCHER (Customers are doing on frequent basis)
RATINGS CLOSE COMPETITORS(NAME)
5
4
3
2
1
IX. MAXIMUM OFFER
RATINGS HPCL CLOSE COMPETITORS(NAME)
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)
X. Relevant schemes available in the market for HDX MG API CF 20W 40
RATINGS HP HDX MULTIGRADE
5 (Strongly Agreed)
4 (Moderately Agreed)
3 (Agreed)
2 (Moderately Disagreed)
1 (Not agreeing)

4. XI. Market Operating Price (MOP) of HP HDX MG API CF 20W 40 can be of which
range to attract the customers vision and preference
RATINGS HP HDX MULTIGRADE PRICE RANGE
44
5 (Excellent)
4 (Good)
3 (Average)
2 (Satisfactory)
1 (Poor)
XII. HP LAAL GHODA 20W 40 API CF and HP HDX MULTIGRADE API CF 20W 40 is
known to everyone
RATINGS HP LAAL GHODA HDX MULTIGRADE
5 (Strongly Agreed)
4 (Moderately Agreed)
3 (Agreed)
2 (Moderately Disagreed)
1 (Not agreeing)