Compelling Podcasts
Dave Jackson
www.schoolofpodcasting.com
KEEPING IT REAL
Doors Open 3-5-16
The Quick and Boring Slide: Dave Jackson
Helping People Understand Technology 20+ Years
Founder of the School of Podcasting 2005
2492 Episodes Recorded
Author of the Book “More Podcast Money”
Served as Director of Podcasting - New Media Expo
Nominated for Multiple Podcast Awards
Longest Running Podcast About Podcasting
Compelling
Adjective:
having a powerful and irresistible effect; requiring acute admiration,
attention, or respect.
Mashed Potatoes
QUICK
CHEAP
EASY!
Mashed Potatoes
BLAND
Mashed Potatoes
MORE EFFORT
MORE EXPENSIVE
SLOWER
Mashed Potatoes
DELICIOUS!
AUDIO QUALITY?
QUIT GETTING HUNG UP
QUIT GETTING HUNG UP
MembershipsDownloads Streaming
LeadMagnets
Compressors
Schedule
Bit Rate
STATS!
Volume
Length
New and Noteworthy
Paul Colligan www.thepodcastreport.com
Elsie Escobar – www.shepodcasts.com
32 Downloads / 100 Downloads after 2 weeks 
New and Noteworthy
New and Noteworthy
Don’t Spend $50 to Make 50 Cents
New and Noteworthy is a reward – Not A
Destination
Johnny Manziel
Podcasting is like sex in high school….
everyone says they are doing it….
some are doing it….
only a few are doing it right
Great Podcasts are like Porn
You know it when you hear it.
TARGET AUDIENCE
YOU
BREATHE
Most Importantly
Most Importantly
Most Importantly
Most Importantly
Great podcasting starts with your ears…
Not your mouth
HOW?
HOW?
HOW?
HOW?
HOW?
HOW?
Take Notes
Be Careful
BUSY
PRODUCTIVE
ADDIE Approach Analyze
Design
DevelopImplement
Evaluate
How Do You Know If It’s Good?
Two Questions To Ask Yourself
Is what I’m doing
right now going
to lead to
delivering value
to my audience?
Is what I’m about
to record going
to compel my
audience to tell
their friends?
The Formula To Growing Your Audience
Value per episode
X
Effective promotion
=
Number of Downloads
What Kind of Potatoes Are You Creating?
Dave Jackson
@learntopodcast
schoolofpodcasting.com/contact

Creating Compelling Podcasts