Learning Activities 8 – 9: Pitts & Stotlar, p. 231, Learning Activities 1 and 2

1. Learning Activities 8 – 9: Pitts & Stotlar, p. 231, Learning Activities 1 and 2
Paul Mattey
ATH 530
Marketing in Athletic Administration
Nova Southeastern University

2. October 3, 2009
pp.231
1. Athletic Department Retail Store:
Products sold: Athletic clothing, shoes, equipment, eyeglass wear, and watches.
Gladiator Nutrition / Personal Fitness
Products sold: Vitamin supplements, protein powders, athletic equipment,
Personal Training sessions
Tropical Teez:
Silk Screening Printing of T-shirts / Team Uniforms
Customized printed towels
Space Coast Stadium was built in 1993 and is located at 5800 Stadium
Parkway in Viera, Florida. The stadium serves as the spring training
facility for the Washington Nationals as well as the regular season facility
for the Brevard County Manatees, the Florida State League affiliate of the
Milwaukee Brewers.
2.
• Athletic Department Retail Store:
Uses Price titles as follows:
1-Commisson, uses this to pay its sales representatives
2-Licensing fee- pays colleges / universities for the use of selling
merchandise with the respective logo on the product
3-Shipping and handling costs of products
Salary: Pays employees a salary
• Gladiator Nutrition:
1-Rental – rents a retail outlet for it’s place of business
2-Salary – pays employees a salary
3-Commission – pays it’s employee’s / personal trainers based on
the number of clients attained
• Space Coast Stadium
1- Salary: pays its employees a salary or hourly rate for services
rendered
Grounds crew, concession stand workers, umpires, players,
coaches, PA announcers, custodial staff
2- Sponsorships – the stadium sells these sponsorship opportunities

3. in the forms of signage, print, and PA announcements as well as special
functions during games