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CoronaVirus COVID
I m a Start up Now What
This Is For Real Act Now
Nobody knows exactly how long this will last. Most
governments bet on bending the curve , thus
transforming a peak into a longer lasting but lower
plateau, manageable by health systems
Cure vaccine will probably still take several ( 6?)
months, we ll probably see a staggered approach in
back to normal , with progressive opening of activity
Economic impact is very difficult to estimate (nobody
has ever stopped and restarted the world), but recovery
will be hard and probably long: high unemployment,
social unrest, re-skilling of the work force, stock
market recession, falling asset prices, shrinking
retirement plans, generalized impoverishment.
New business models and different operating
paradigm, leveraged by thechnology, will induce
massive economical and social transformations
Sustainability, Greenification, Circular Economy
Electrification will play bigger roles, inducing a
rebalance in geopolitical power map
A huge opportunity for Start-ups to innovate and drive:
BioTech, Healthcare (will be rebooted), Agriculture,
Food Processing, Distribution Retail, On-line
Education, Public Administration (simplification,
integration, CX), Digital Transformation, On-line social
interaction, work entertainment, E-commerce, AR/VR
Looking for ways to contribute to society
Very busy analysing their portfolios and minimising
risk - an important of their portfolios might be
wiped out
Deploying reserve money to their stratups who
need more runway and that have the best chances
of thriving, others might get little attention
Involved in public policy and lobbying governments
to consider start-ups in rescue/aid packages
Looking for new investment opportunities in sectors
that will be in demand, but most valuations will be
lower
What Is Happening
There is a clear and present threat to people s lives
There is a new economic order – this is a conscious
shutdown, trading jobs for people s lives
There is a new social standard – distancing, stay at
home, remote work and new socialization
mechanisms
Most people and businesses were forced to make a
complete Digital Transformation in less than a month
Supply Chains have been disrupted and any business
relying on physical proximity/contact is being
redifined
Sectors, products business models are being re-
visited
Immediate market opportunities: Medical Food
Supplies, At home delivery logistics, Match making
demand and supply of critical goods and services, On-
line everything technology, …
A black swan event , a tectonic shift in the market that
suddenly redefines a new operating paradigm.
Look for ways to contribute to mitigate the
crisis and take care of your people
Review your cash, runway, revenues, product
business model. Be ruthless with cost, stay
lean and focus on what really matters.
Evaluate your strategic positioning in the (new)
market: make sure your product can ride the
wave and the trend is your friend. If not,
consider pivoting or closing (check
government help, treat your people well!).
Talk to your investors, secure your cashflow
runway, look into a bridge round, fundraise if
required
Think differently, be innovative and original
Market well and cleverly (webinars, podcasts,
…), stay sexy to your customers and investors
Do what lean agile companies ( start ups) do
best: adapt evolve This is a huge opportunity!
Do what you can with
what you have where
you are
right now
What Are Investors Doing
What will Happen
*adapted from Squire Bill Widener,
but often attributed to Roosevelt
April 7, 2020
Research Note v1.0
Would you like to make it
better and have your
name/logo here?
Pedro Cerdeira
www.businessplug.com Inna Stelmakh
Please Contribute!
Thanks! (just click my name - )
Contributors

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#coronavirus I'm a #StartUp, Now What? v2

  • 1. CoronaVirus COVID I m a Start up Now What This Is For Real Act Now Nobody knows exactly how long this will last. Most governments bet on bending the curve , thus transforming a peak into a longer lasting but lower plateau, manageable by health systems Cure vaccine will probably still take several ( 6?) months, we ll probably see a staggered approach in back to normal , with progressive opening of activity Economic impact is very difficult to estimate (nobody has ever stopped and restarted the world), but recovery will be hard and probably long: high unemployment, social unrest, re-skilling of the work force, stock market recession, falling asset prices, shrinking retirement plans, generalized impoverishment. New business models and different operating paradigm, leveraged by thechnology, will induce massive economical and social transformations Sustainability, Greenification, Circular Economy Electrification will play bigger roles, inducing a rebalance in geopolitical power map A huge opportunity for Start-ups to innovate and drive: BioTech, Healthcare (will be rebooted), Agriculture, Food Processing, Distribution Retail, On-line Education, Public Administration (simplification, integration, CX), Digital Transformation, On-line social interaction, work entertainment, E-commerce, AR/VR Looking for ways to contribute to society Very busy analysing their portfolios and minimising risk - an important of their portfolios might be wiped out Deploying reserve money to their stratups who need more runway and that have the best chances of thriving, others might get little attention Involved in public policy and lobbying governments to consider start-ups in rescue/aid packages Looking for new investment opportunities in sectors that will be in demand, but most valuations will be lower What Is Happening There is a clear and present threat to people s lives There is a new economic order – this is a conscious shutdown, trading jobs for people s lives There is a new social standard – distancing, stay at home, remote work and new socialization mechanisms Most people and businesses were forced to make a complete Digital Transformation in less than a month Supply Chains have been disrupted and any business relying on physical proximity/contact is being redifined Sectors, products business models are being re- visited Immediate market opportunities: Medical Food Supplies, At home delivery logistics, Match making demand and supply of critical goods and services, On- line everything technology, … A black swan event , a tectonic shift in the market that suddenly redefines a new operating paradigm. Look for ways to contribute to mitigate the crisis and take care of your people Review your cash, runway, revenues, product business model. Be ruthless with cost, stay lean and focus on what really matters. Evaluate your strategic positioning in the (new) market: make sure your product can ride the wave and the trend is your friend. If not, consider pivoting or closing (check government help, treat your people well!). Talk to your investors, secure your cashflow runway, look into a bridge round, fundraise if required Think differently, be innovative and original Market well and cleverly (webinars, podcasts, …), stay sexy to your customers and investors Do what lean agile companies ( start ups) do best: adapt evolve This is a huge opportunity! Do what you can with what you have where you are right now What Are Investors Doing What will Happen *adapted from Squire Bill Widener, but often attributed to Roosevelt April 7, 2020 Research Note v1.0 Would you like to make it better and have your name/logo here? Pedro Cerdeira www.businessplug.com Inna Stelmakh Please Contribute! Thanks! (just click my name - ) Contributors