Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Das egoistische Mem

2,600 views

Published on

Die Kultur der Internet-Meme

Published in: Technology
  • If you are looking for trusted essay writing service I highly recommend ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ The service I received was great. I got an A on my final paper which really helped my grade. Knowing that I can count on them in the future has really helped relieve the stress, anxiety and workload. I recommend everyone to give them a try. You'll be glad you did.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I think you need a perfect and 100% unique academic essays papers have a look once this site i hope you will get valuable papers, ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Das egoistische Mem

  1. 1. Das egoistische Mem Die Kultur der Internet-Meme Christian Heller re:publica'09 2. April 2009, Berlin
  2. 2. Kleine Evolutionstheorie “The Selfish Gene” / “Das Egoistische Gen” ● Richard Dawkins, 1976 – – Träger welcher Eigenschaften setzen sich in ● einer wechselhaften Umwelt durch? 1. Stabilität – 2. Selbst-Verbreitung – 3. Flexibilität – Zum Beispiel: “Gene” ●
  3. 3. Ein anderes Beispiel evolutionäre Dynamiken in menschlicher Kultur ● Sprachgeschichte – Religionsgeschichte – Ideengeschichte – – “Mem” analog “Gen” ● sich durchsetzendes Informationsmuster – Umwelt menschlicher Geist, menschliche Kultur – “egoistisch” wirkende Verselbständigung möglich –
  4. 4. Einige Text-Meme? Internetsprache ● “LOL” – “ROFL” – “brb” – – Slashdot ● “First post!” – “Imagine a beowulf cluster of these!” – “But does it run Linux?” –
  5. 5. 4chan-Bild-Meme? Quellen: Encyclopedia Dramatica, http://encyclopediadramatica.com
  6. 6. Link-Meme? Rick Roll Screenshot: YouTube
  7. 7. 1. Stabilität alt ● analoges Stille-Post-Spiel – Präzision in der Nachbildung ist teuer – – neu ● absolute Kopiergenauigkeit – exakte Kopie billiger als ungefährer Nachbau –
  8. 8. 2. Selbst-Verbreitung alt ● ein Weniger an Kommunikation – Kommunikation hierarchisiert, gefiltert – – neu ● ein Mehr an Kommunikation – Kommunikation kreuz & quer, unzensierbar –
  9. 9. 3. Flexibilität alt ● Information nur technisch beschränkt anpassbar – enge Kontextgebundenheit von Informationen – – neu ● alle Informationen technisch 100% anpassbar – totale Dekontextualisierbarkeit aller Informationen –
  10. 10. Faktoren memetischer Auslese? Kultur-Technik ● PageRank, Webdesign, Neues-oben-Altes-unten – befördert SEO-Content, Neu-ismus – menschlicher Verstand ● begrenzte Verarbeitungskapazität – befördert Kleinteiligkeit & Einfachheit – was auch immer unterm Verstand begraben ist ● Geschlechtstrieb, Ekel, Zwerchfell, Instinkt? – befördert Zuspitzung auf derlei Triebe –
  11. 11. Niedlichkeit Quelle: Encyclopedia Dramatica, http://encyclopediadramatica.com
  12. 12. Ekel
  13. 13. Irritation Quelle: http://pictureisunrelated.com
  14. 14. Mutation & sexuelle Fortpflanzung Transformations-Sets durcharbeiten ● z.B.: Be-/Entschleunigung, Farb-Invertierung, – Falsch-Untertitelung, Neu-Synchro, Nachspielen Transformations-Meme ● Mutationsverfahren werden selbst wiederum Meme – Kombination mit allen anderen Memen durchgehen – optimierte Rekombinier- & Reorganisierbarkeit ● Kontextunabhängigkeit – Leerstellen-Meme –
  15. 15. Beispiele Snowclones “I for one welcome our new ● [Diskussionsgegenstand] overlords” “In Soviet Russia [Objekt] [Prädikat] [Subjekt]” ● “I think [Diskussionsgegenstand] is a pretty cool ● guy. eh [Aktivität des Diskussionsgegenstandes] and doesn't afraid of anything”
  16. 16. Beispiele Twitter-Meme “[Beleidigungsspruch] #beleidigung2.0” ● “[Worte, die behaupten, dass der Sprecher ● gerade etwas höchstwahrscheinlich für ihn Tötliches tut] #famouslastwords”
  17. 17. Image macros Quelle: http://icanhascheezeburger.com
  18. 18. Imageboard-Grammatik I Quelle: Encyclopedia Dramatica, http://encyclopediadramatica.com
  19. 19. Imageboard-Grammatik II Quelle: Encyclopedia Dramatica, http://encyclopediadramatica.com
  20. 20. Von Höhlenmalerei zur Schrift Quelle: Wikipedia
  21. 21. Meme dümmer & schlauer als wir dümmer ● tendieren oft zu vorintelligenten Reizen – Reduktion vorher komplexer kultureller Formen – – schlauer ● wissen mehr über uns als wir – rekombinieren sich zu neuen Intelligenz-Formen –
  22. 22. Untreue der Meme Verselbständigung gegenüber Herkunft ● blind gegenüber Autorenschaft oder Intentionalität – Verselbständigung gegenüber Maßstäben ● Amoralität – Unkontrollierbarkeit ● einmal in die Freiheit entlassen ... –
  23. 23. (Q & A)

×