Design Thinking: Empathize and Define homework from Design Thinking Action Lab

1. ¿Have you seen that sometimes,
when women are trying to get out a
parking lot they miscalculate the
distance between the machine and
the car?
1
2 3
4

2. I can’t
calculate
well
distance
It
causes
me
Shame
I was
distract
ed
This is
Awful
It’s
difficul
t for me
I
Always
have to
do this
even in
tolls
This
situation
involves
me in a
hurry

3. Got out
of the car
Called
the
watchm
an
Waited
for
someone
to come
Got
Angry

4. ¿What
the #!
$&!?
I need to
hurry
Oh no,
Again?
Why I
am so
stupid?
I will
take my
time
Who
cares,
people
can
wait
What a
shame!
Is there
anybod
y
looking
at me

5. Anger
Shame
Frustrat
ion
Displeas
ure

6. Women
who drive
Drive
Better
And are
in a
hurry
They
miscalcu
late
distance
s
When
they
exit
parking
lots

7. Women
who drive
Drive
Better
And are
in a
hurry
They
miscalcu
late
distance
s
When
they
exit
parking
lots