SlideShare a Scribd company logo
• Over the past decade we have seen the rise of the
internet, the smart phone and most recently the ever
present social media sites. Social media giants such as
Facebook, Twitter, YouTube and LinkedIn hold the vast
market share in the niche’s that they specifically service.
• For businesses the rise of Social
Media platforms has allowed for
the integration of Social media
marketing to produce a greater
level of brand awareness within
targeted populations. It has also
given birth to an increasing level
of customer satisfaction,
customer/business
interconnectivity and customer
driven feedback.
• When used correctly, social
media can enhance many
aspects of an already well-
rounded marketing campaign
whilst becoming an invaluable
asset in understanding market
trends and patterns. But what
happens when social media is
used incorrectly?
• Social media can be misused by
business and individuals, and is
done more commonly than
most people would think. While
social media allows us to
connect with others, it also
provides us with the
opportunity to have online
anonymity. With this
anonymity many users hide
behind alias’s to defame, harass
and destroy business.
• Social media should be
managed correctly and
monitored by multiple people
to ensure the pages are being
correctly portrayed to the
consumers.
For Watching…!
To Know more…
Visit
Phoenix Global

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Pro’s and con’s of social media at phoenix global

  • 1.
  • 2. • Over the past decade we have seen the rise of the internet, the smart phone and most recently the ever present social media sites. Social media giants such as Facebook, Twitter, YouTube and LinkedIn hold the vast market share in the niche’s that they specifically service.
  • 3. • For businesses the rise of Social Media platforms has allowed for the integration of Social media marketing to produce a greater level of brand awareness within targeted populations. It has also given birth to an increasing level of customer satisfaction, customer/business interconnectivity and customer driven feedback.
  • 4. • When used correctly, social media can enhance many aspects of an already well- rounded marketing campaign whilst becoming an invaluable asset in understanding market trends and patterns. But what happens when social media is used incorrectly?
  • 5. • Social media can be misused by business and individuals, and is done more commonly than most people would think. While social media allows us to connect with others, it also provides us with the opportunity to have online anonymity. With this anonymity many users hide behind alias’s to defame, harass and destroy business.
  • 6. • Social media should be managed correctly and monitored by multiple people to ensure the pages are being correctly portrayed to the consumers.
  • 7. For Watching…! To Know more… Visit Phoenix Global