The document categorizes different types of occupations into 5 categories from A to E. Category A includes higher-level professional and managerial roles like judges and doctors. Category B covers middle management and administrative roles such as bank managers. Category C is split into two subgroups, with C1 covering junior management and supervisory roles and C2 comprising skilled manual workers like carpenters. Category D refers to semi-skilled or unskilled manual workers such as cleaners. Category E captures more temporary or irregular roles such as seasonal workers, pensioners and the unemployed.

1. CATEGORY A
CATEGORY E
Includes professional, higher managerial people.
Casual workers,
E.g. Judge, surgeon, doctor, M.P.
pensioners, unemployed.
CATEGORY B E.g. Seasonal worker
Middle management and administrative people.
E.g. Bank manager, ranked officers in the armed CATEGORY D
forces Semi-skilled or
unskilled manual
CATEGORY C1 CATEGORY C2 people.
Junior management, Skilled manual people. E.g. Cleaning, building
supervisory people. labourer
E.g. Carpenter, plumber,
E.g. Shop manger, personal
assistant skilled machine operator
AUDIENCES

2. AUDIENCE GROUPS
 Demographics*: Statistical data
relating to the population and
Ryall’s Triangle.
particular groups within it. E.g. Age, Audience
gender, ethnicity
 Psychographics*: The study and
classification of people according to
their attitudes, aspirations, and other
psychological criteria, especially in
market research. E.g. Activities,
interests, opinions
Product Institutions
Audience is constantly changing so the
institution has to change its product.
Between all of the sections there is a
reciprocal relationship.
*Google.com definitions.