G o o g l e ™   places
What Is <ul><li>Why should you use it? </li></ul>Steps to set up your listing… ? “ Helping companies build an online prese...
Why Should You Use It? <ul><li>Be Found Online </li></ul><ul><li>Stand Out </li></ul><ul><li>Get Insights </li></ul>
What is Google ™  Places? <ul><li>It’s a  tool  that enables business owners to manage their presence online </li></ul><ul...
Claim Your Google ™  Places Page <ul><li>Get a main G-mail account for your business </li></ul><ul><li>Do  NOT  get a P.O....
How to Make Google ™  Places 100% Complete <ul><li>Required Fields </li></ul><ul><li>Email </li></ul><ul><li>Website </li>...
No Toll Free Phone Numbers! Use local phone numbers only <ul><li>Never use Toll Free Numbers as your primary number! </li>...
Use All 200 Characters in Description <ul><li>Use all of the 200 characters allowed in your description </li></ul><ul><li>...
Using Good Keywords <ul><li>Good Example: Wedding Caterers </li></ul>Bad Example:   Atlanta Wedding Caterer
Complete the Hours of Operation <ul><li>List Your Hours of Operation! </li></ul><ul><li>Make sure the hours listed match y...
Adding Photos & Video to Your Page - Photos- <ul><li>Add color & personality to your site! </li></ul><ul><li>You can uploa...
Adding Photos & Video to Your Page -Videos- <ul><li>Add 5 Videos to Your Site </li></ul><ul><li>Videos from YouTube are ac...
Reviews <ul><li>Reviews help to get your citation indexed & rank strong on Google ™ </li></ul><ul><li>It takes 5 Reviews t...
Reviews <ul><li>Get reviews on other sites like Yahoo, City Search, Insider Pages, Service Magic & Yelp </li></ul>
Customized Video Channels <ul><li>Create YouTube channel & use a keyword  Optimized  channel name </li></ul><ul><li>Do the...
Citations <ul><li>Build Super Pages ®  first – only service that makes sure the correct USPS mailing address is being used...
Places to Get Citations
Social Media Links <ul><li>Facebook ®  & Twitter ™  are your Top 2 media sites </li></ul><ul><li>2011 Google ™  will make ...
Website <ul><li>Get your website or a simple 1 page WordPress site, an InsiderPage ™ , or Facebook ®  Fan Page  soon ! </l...
Website Links <ul><li>Get links to your company website </li></ul><ul><li>Use links from other websites in your area </li>...
QR Codes <ul><li>QR Code is a 2D code that can be scanned by a Smart Phone </li></ul><ul><li>Opens up a whole new world of...
Coupons <ul><li>Improve your Google ™  Places conversion rate </li></ul><ul><li>Coupons are displayed on the Google ™ Plac...
Google ™  Places Dashboard <ul><li>Where driving direction requests come from </li></ul><ul><li>Popular zip codes </li></u...
Top Search Queries <ul><li>Discover what people are searching for online </li></ul>“ Helping companies build an online pre...
<ul><li>Continuous Education  </li></ul><ul><li>Live format with Q/A </li></ul><ul><li>Replays available </li></ul><ul><li...
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How To Use Google Places to Grow Local Sales

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How To Use Google Places to Grow Local Sales

  1. 1. G o o g l e ™ places
  2. 2. What Is <ul><li>Why should you use it? </li></ul>Steps to set up your listing… ? “ Helping companies build an online presence”
  3. 3. Why Should You Use It? <ul><li>Be Found Online </li></ul><ul><li>Stand Out </li></ul><ul><li>Get Insights </li></ul>
  4. 4. What is Google ™ Places? <ul><li>It’s a tool that enables business owners to manage their presence online </li></ul><ul><li>Helps connect people to information from the best sources across the web </li></ul><ul><li>Connects your business with local customers </li></ul>
  5. 5. Claim Your Google ™ Places Page <ul><li>Get a main G-mail account for your business </li></ul><ul><li>Do NOT get a P.O. Box or UPS Store address </li></ul><ul><li>Use your REAL business name & address </li></ul><ul><li>Most get confirmed with a postcard </li></ul>
  6. 6. How to Make Google ™ Places 100% Complete <ul><li>Required Fields </li></ul><ul><li>Email </li></ul><ul><li>Website </li></ul><ul><li>Photo </li></ul><ul><li>Video </li></ul><ul><li>Hours </li></ul><ul><li>Payment </li></ul><ul><li>Categories </li></ul>47% 5% 10% 10% 10% 4% 4% 5%
  7. 7. No Toll Free Phone Numbers! Use local phone numbers only <ul><li>Never use Toll Free Numbers as your primary number! </li></ul><ul><li>Use local phone numbers only </li></ul><ul><li>If you want to use your toll free number use it as your secondary phone number </li></ul><ul><li>Only use your Name, Address & Local Phone number throughout listing – never use PO Box or delivery addresses </li></ul>
  8. 8. Use All 200 Characters in Description <ul><li>Use all of the 200 characters allowed in your description </li></ul><ul><li>Word in two 2-keyword phrases in your description </li></ul><ul><li>Needs to sound good but you have to work in your keywords </li></ul>
  9. 9. Using Good Keywords <ul><li>Good Example: Wedding Caterers </li></ul>Bad Example: Atlanta Wedding Caterer
  10. 10. Complete the Hours of Operation <ul><li>List Your Hours of Operation! </li></ul><ul><li>Make sure the hours listed match your hours listed on your website </li></ul><ul><li>It makes a difference with Google™ </li></ul>
  11. 11. Adding Photos & Video to Your Page - Photos- <ul><li>Add color & personality to your site! </li></ul><ul><li>You can upload up to 10 Photos… take advantage of this opportunity </li></ul>
  12. 12. Adding Photos & Video to Your Page -Videos- <ul><li>Add 5 Videos to Your Site </li></ul><ul><li>Videos from YouTube are acceptable; however, be sure to add GEOTAG, Date, & BUSINESS ADDRESS to it! </li></ul><ul><li>You can use “Screen Capture” Video using Jing ® </li></ul><ul><li>Use the same Videos in your local citations </li></ul>
  13. 13. Reviews <ul><li>Reviews help to get your citation indexed & rank strong on Google ™ </li></ul><ul><li>It takes 5 Reviews to get a “ Star Rating ” </li></ul><ul><li>Get reviews on other sites like Yahoo, City Search, Insider Pages, Service Magic & Yelp </li></ul>
  14. 14. Reviews <ul><li>Get reviews on other sites like Yahoo, City Search, Insider Pages, Service Magic & Yelp </li></ul>
  15. 15. Customized Video Channels <ul><li>Create YouTube channel & use a keyword Optimized channel name </li></ul><ul><li>Do the same with Vimeo & Daily Motion </li></ul><ul><li>Take 5 modifiers from your photos </li></ul><ul><li>Put your citation in the YouTube description box </li></ul>
  16. 16. Citations <ul><li>Build Super Pages ® first – only service that makes sure the correct USPS mailing address is being used </li></ul><ul><li>Check out the list of citation sites </li></ul><ul><li>Choose your top 3 keywords or phrases </li></ul><ul><li>Everything needs to match up between citations, website, Google ™ Pages: Business Name, Address, Phone Number & Website </li></ul>
  17. 17. Places to Get Citations
  18. 18. Social Media Links <ul><li>Facebook ® & Twitter ™ are your Top 2 media sites </li></ul><ul><li>2011 Google ™ will make ranking in social media important for Google ™ page ranking </li></ul>
  19. 19. Website <ul><li>Get your website or a simple 1 page WordPress site, an InsiderPage ™ , or Facebook ® Fan Page soon ! </li></ul><ul><li>Choose one as the home page and layer in links with primary keyword phrases to that page </li></ul>
  20. 20. Website Links <ul><li>Get links to your company website </li></ul><ul><li>Use links from other websites in your area </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>Better Business Bureau </li></ul><ul><li>City/County Website </li></ul><ul><li>Local Newspaper </li></ul>
  21. 21. QR Codes <ul><li>QR Code is a 2D code that can be scanned by a Smart Phone </li></ul><ul><li>Opens up a whole new world of information </li></ul><ul><li>Deliver coupons & special offers </li></ul>
  22. 22. Coupons <ul><li>Improve your Google ™ Places conversion rate </li></ul><ul><li>Coupons are displayed on the Google ™ Place page and can be printed or displayed on a cell phone </li></ul><ul><li>Need to be updated every 30 days </li></ul>
  23. 23. Google ™ Places Dashboard <ul><li>Where driving direction requests come from </li></ul><ul><li>Popular zip codes </li></ul>“ Helping companies build an online presence”
  24. 24. Top Search Queries <ul><li>Discover what people are searching for online </li></ul>“ Helping companies build an online presence”
  25. 25. <ul><li>Continuous Education </li></ul><ul><li>Live format with Q/A </li></ul><ul><li>Replays available </li></ul><ul><li>Downloadable option </li></ul><ul><li>12 months of learning </li></ul>Free Monthly Social Media Webinars www.SocialMediaMonthlyWebinars.com

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