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This case study presentation highlights how Acquisio was able to benefit from implementing a full lead management process using marketing automation tool Marketo and Salesforce.com CRM. It shows how lead scoring, lead nurturing and lead routing contributed to:
- Increase of over 50% in the total value of opportunities generated
- Reduce lead qualification cost by 50%
- Cut the time between lead generation and initial contact by more than 90%
As a take away, the presentation includes a list of things to expect as well as best practices for implementing lead management.
This presentation was given by Alexandre Pelletier during a local Montreal lunch & learn offered by Marketo.