1. Brazilian
Production Development Policy
PDP-Displays
What is that?
Victor Pellegrini Mammana
Manager of PDP-Displays

2. PDP-Displays – Partial Results
Brazil has an open and transparent strategy for displays, because we believe
that our objectives match with the objectives of the Display Industry
Motivation
Objectives
Proposed Strategy
Results Achieved
Next movements

3. Trade deficit
PDP- Displays - Brazil
Source: BNDES

4. Objectives
PDP- Displays - Brazil
2008 2009 2010 2011
Objective 1
Establish selected links
of LCD industry in Brazil
job Where
well are we
Objective 2 done going?
Participate on the international
effort of developing Emerging (?)
Technologies for displays

5. PDP-Displays Strategy
Established Emergent
Technologies Technologies
Two Avenues
(2008)

6. Two Avenues: Goals
$ 5 years 10 years
1 billion
100
million
10 million
1 million
100,000
Time line

7. Two Avenues: Products
$ 5 years 10 years
1 billion
100
million
10 million
1 million
100,000
Time Line

8. Two Avenues:
Materials, Processes and Phenomena
$ 5 years 10 years
1 billion
100
million
10 million
1 million
100,000
Time Line

9. PDP-Displays
Strategy PDP- Displays – Brazil
Entrance Point
LCD, OLED, FED, etc....
30 years of lab...
Brazil need the fast follower
approuch...

10. PDP-Displays
Strategy PDP- Displays – Brazil
Entrance Point
AVENUE 1
AVENUE 2

11. TFT-LCD Supply Chain

12. PDP-Displays interaction with the
world
Brazilian Fast Asia/US/Europe
Supply Chain Follower Supply Chain

13. PDP-Displays
What can we offer in exchange?
Brazilian Market:
First comer,
First serve…

14. The Taiwan example:
In 1992, Taiwan had noTFT-LCDs industry
In 2000 Taiwan reached 2 billion dollars in
displays sales, representing a substantial stake
of the world market
At present Taiwan participation is much higher
than that
The display industry is one of the most
flourishing in Taiwan
(source: www.itri.org.tw)

15. PDP Displays Results
Funding Initiatives
Investment Results
How can I learn about the Brazilian
Industrial Policy?
Policy Incentives Review

16. Funding Initiatives- 1 FUNTEC -
BNDES
II . Information Display project: solutions in OLEDs, Flexible
Displays, etc
http://inter.bndes.gov.br/english/default.asp

17. Funding Initiatives - 2
FINEP
Brazilian Research
Fund
Area 1 – Information and Communication
Technologies
Development of electronic displays or significant portions
of display systems, using new technologies, preferably
reflective displays, flexible displays, organic displays,
electro-luminescent displays, thin film and touch-sensitive
displays.
Projects Approved
R$ 11,6 Mi

18. Funding Initiatives - 3
Full-fab gen X…

19. Investment Results - 1
Example of Private funding of R&D
activities in displays
US Company
using Brazilian
incentives
2010
~US$ 4 million

20. Investment Results - 2
A major global player has
recently received a Brazilian
Grant for completing its
technology on OLEDs Lighting
2010
US$10 million

21. Investment Results - 3
Tax incentives recently granted to the
industry attracted major players:
a) Already in operation: Philips
b) Announced: AOC, Brivictory
c) In Study: many others…

22. TFT-LCD Supply Chain
Several
Suppliers

23. PDP – How can I learn about using
Brazilian industrial policy tools?
Attend to one of ours courses on Brazilian Industrial Policy for displays and
other areas.
Sugira uma tradução melhor

24. PDP-Displays Official
Statement
The Brazilian government, through the Brazilian Development Bank,
is supporting the development of a display industry in Brazil.
Margarida Baptista, Special Advisor to the bank’s president,
described the multi-faceted program, which contains tools for all
levels of investment and development of production capacity. Tools
are available to support large projects, including equity sharing. How
large? When I asked Baptista if the equivalent of US$3B for an
advanced-generation fab would be consistent with the program, she
said that would depend entirely on the overall proposal. Non-
Brazilian companies qualify for the program if production facilities are
being constructed in Brazil.
>/E< www.insightmedia.info
http://displaydaily.com/2008/11/20/are-carbon-nanotubes-the-next-organic-tft-will-they-be-made-in-brazil/

25. Display Week 2009 - SID
San Antonio - TX – 31th May to 05th July ‘09
Brazilian Government is working together with SID in order to foster displays activities
world wide, according to SID by-laws.
Auditorium
Dr. Paulo Chuc
entrance
Public
during
Display
Week
Auditorium Opening
entrance Section

26. Just a reminder…
International
Display Research LatinDisplay
Conference 2010
(IDRC)
Join us in São Paulo
November 2010 !!!

27. PDP-Displays: Job well done!!!
Established Emergent
Technologies Technologies
Two Avenues